Building Pickler: A Comprehensive Mobile App for the Pickleball Community

Smartphones and high internet speed have penetrated our lives at a phenomenal level. From handling a grocery haul to watching your favorite OTT series and attending classes to playing your favorite sport on the field with your favorite team of players, our lifestyle is influenced by mobile devices. Today, businesses harness mobile app development services to engage their audiences with exclusive apps. Powered with the most advanced technologies and frameworks, Softqubes has built a revolutionary mobile app for a vibrant sports community in USA.

This blog explains the entire process and our key deliverables, which transformed the pickleball game experience into absolute fun and delight, all within a comprehensive app.

About The Project

Our client hired Softqube Technologies to create a versatile gaming app for a thriving sports community that loved playing pickleball. They wanted a centralized hub for players to access diverse features and customized services. The app should cater to various needs of players of different levels, such as casual players, competitive players, and coaches. Overall, the app should cover the needs of the entire pickleball sports community.

Casual players wanted to play friendly matches, while competitive players looked forward to tournaments, and coaches were enthusiastic about sharing their expertise. By hiring Softqube’s mobile app developers, our client got an innovative and comprehensive mobile app that improved the entire on-field gaming experience for all types of players.

Let us find out how did we do this.

Our Key Deliverables For the Project

Our Key Deliverables For the Project

Our team of talented and highly qualified mobile app developers has used the most advanced technologies and frameworks to develop a unique platform for Pickleball community players. With the best business acumen and proficiency, we have delivered world-class mobile applications to our clients with the following features:

Top Features For Community

Softqubes provided a unique and innovative set of features, such as scrollable feeds for community updates. Our UI/UX design elements are user-friendly, helping users seamlessly make court reservations and connect with coaches for personalized training sessions. We provided the top features below:

Booking Management

Users can manage bookings efficiently, share scorecards with friends, and view schedules.

Match Organization

Players can seamlessly organize Pickleball matches with friends and fellow players.

Coaching Services

Users can find the best and most skilled coaches for personalized training sessions.

Community Updates

Through scrollable feeds, members can actively stay updated about the latest news and events in the Pickleball community.

Court Booking

All the users can easily book courts at their preferred times and locations.

Skill Enhancement

Regular community players can upgrade their Pickleball skills and develop significant connections with the global community.

Upload Score & Social Media Sharing

With this unique feature, members can upload their scores to their accounts and share them on the Pickleball social media page. During the product development phase, our team found that every member deserves to celebrate their wins that can be shown to the world. We performed rigorous research to convert this idea into a reality. We provided a solid, actionable strategy for players with which they can easily publish their scores, boosting their morale and increasing the quest to perform better than before.

Membership Benefits

We provided two types of membership platforms to streamline the membership management chaos. The first type of membership was App membership—users can register their accounts into the app and get discounts on court bookings and joining a match. The second kind of membership was Club Membership—members can become lifetime club members and can avail themselves of all the benefits, such as discounts, special offers, free invitations to events, and much more.

Booking Options

Developing a dynamic community players app for the Pickleball game was a daunting project. Our client wanted to provide personalized benefits to various types of audiences who have an interest in playing the game. However, integrating those needs in one simple feature was challenging. Our team brainstormed the idea of providing multiple booking options with the same feature to different categories of players. We could provide the sub-features below that helped users manage and get bookings for playing the game joyfully.

Booking with reservation limits

The app provided booking reservations for members and outsiders. Members can invite outsiders and can reserve their bookings in limited capacities.

Court booking invitations

Members can book the entire court and can invite coaches, trainers, or other player members to join the court to play the match.

Sharing Court options

Members are given court-sharing options to invite other players and members to share the court booking to organize the match.

Open Play Option

We provided this unique open play court booking option, which was reserved especially for training purposes

Normal Slot booking

All the regular pickleball players, including players and outsiders, can book slots for the game.

Combined booking option

Club members and trainers can book the court together and practice the game.

Player Ratings

To increase the level of competition and improve gaming skills, we integrated this unique feature, wherein players can rate each other based on their past performances, scorecards, and gaming techniques.

Centralized Digital Platform

Another feature is that we provided a centralized digital platform to improve user efficiency, provide better accessibility, grow community strength, and promote higher engagement. With a team of top-notch mobile app developers and UI/UX designers, we created a robust platform for the greatest Pickleball community players in the country.

Intuitive Dashboard

Intuitive Dashboard

After rigorous research and competitor analysis, we designed a dynamic and visually appealing dashboard with a compelling UI for the community. The players can access different features with a floating button that helps add scores, join social groups, and create posts. The bottom bar menus also included finding coaches, court bookings, and profile settings. We also provided an appealing view of some detailed listings on pricing and other members’ availability for the chosen slot, all in a user-friendly design.

Pickler was one of our successful endeavors in developing resilient and dynamic mobile applications. We provided an intuitive interface with unparalleled design elements and powerful navigation, making the entire booking experience seamless for users.

Uploads and Publish Scores

Uploads and Publish Scores

While creating Pickler, we needed to showcase the players’ efforts to the community and share them with social groups. We added this unique feature through which users can publish their scores and share their triumphs with the world. Other members can view the player’s profile and their history of matches with scores and court types.

Other Features

We also found the need to address the requirements of new players to acquire adequate training sessions. Eventually, we integrated a feature for top players who can become stellar trainers to improve the pickleball skills of the fresher community. Trainers can share their expertise with the players, become coaches, manage appointments, and other payment information. Likewise, users can find coach availability, use filters to find the appropriate trainer or coach, and book sessions effortlessly.

How Can Softqube Technologies Help in Creating Your Mobile Application?

Softqube Technologies is the leading mobile application development company in India and the USA. We have a team of Android and iOS app developers who create user-centric mobile applications for industries and businesses. Our clients are happy with our services as we strive to provide value-added products to help them fulfill their core needs. Reach out for further consultation. We can help you transform your robust idea into an exceptional mobile app. Share your idea today!

Elevate Your Customer Engagement: Industry-Specific Communication Strategies

In today’s competitive business landscape, customer engagement and acquisition are more than just buzzwords; they are the lifeblood of any thriving enterprise. Engaging effectively with customers isn’t just about capturing their attention; it’s about building relationships, understanding needs, and delivering value that resonates with them. This blog delves into the essence of customer engagement across various industries, exploring tailored communication strategies that go beyond traditional marketing. From the personalized alerts of mobile apps in finance to the dynamic interactivity of social media in retail, we’ll uncover how different industries can leverage specific tools and platforms to not only engage but truly connect with their target audience, fostering loyalty and driving business growth in the process.

Tools and Techniques for Customer Engagement

Tools and Techniques for Customer Engagement

The importance of using the right tools, techniques, or applications for enhancing customer engagement cannot be overstated. In the digital age, where customer preferences and behaviors are constantly evolving, businesses need to adapt quickly and efficiently to stay connected with their target audience. Tools like SMS, email, WhatsApp, social media, and mobile apps with push notifications offer unique ways to engage, each suited to different customer segments and business needs. By leveraging these tools, businesses can create personalized, timely, and relevant interactions, enhancing customer experience, building brand loyalty, and ultimately driving growth and success.

1. The Power of SMS in Customer Engagement

The Power of SMS in Customer Engagement

In the digital marketing realm, SMS (Short Message Service) stands as a potent tool, often overlooked yet incredibly effective for customer engagement. This direct and personal communication channel boasts unparalleled open rates, typically over 90%, dwarfing those of emails.

  • Direct and Immediate Communication: SMS delivers messages straight to the customer’s pocket, ensuring immediate attention. This immediacy is vital for time-sensitive offers, reminders, or alerts, making SMS an invaluable tool for businesses aiming to convey urgent information.
  • High Engagement Rates: Due to its direct nature and widespread use, SMS messages are often read within minutes of being received. This high engagement rate makes SMS an excellent channel for important notifications, promotional offers, and customer surveys.
  • Personalization and Targeting: SMS marketing allows for personalized messages based on customer data. Personalized texts resonate more with recipients, increasing the likelihood of engagement.
  • Wide Reach and Accessibility: Nearly everyone has access to a mobile phone capable of receiving SMS. This universality ensures a broad reach, including demographics less familiar with smartphones or internet-based messaging platforms.
  • Cost-Effective: Compared to other marketing channels, SMS campaigns are relatively low-cost, offering a high return on investment. This cost-effectiveness makes SMS an attractive option for businesses of all sizes.
  • Supports Other Marketing Channels: SMS can enhance the effectiveness of other marketing channels, like email or social media, by nudging customers to check an email or a social media post.
  • Customer Feedback: SMS is an efficient way to gather customer feedback through quick surveys, helping businesses improve their services and products.

In summary, SMS is a powerful, direct, and personal way to engage with customers, offering high open and engagement rates, wide reach, and cost-effectiveness. Its ability to be personalized and its support for other marketing channels make it an indispensable tool in a comprehensive customer engagement strategy.

2. Email Marketing Versatility and Personalization in Customer Communication

Email marketing is a versatile and personalized communication tool, crucial for modern customer engagement strategies. It allows businesses to deliver tailored content directly to their customers’ inboxes, ranging from newsletters and promotional offers to personalized recommendations and updates. This versatility makes email a powerful platform for engaging with diverse customer segments.

Personalization in email marketing is achieved through segmentation and automation, enabling businesses to target specific customer groups based on behavior, preferences, or purchase history. This increases the relevance and effectiveness of the communication, leading to higher engagement and conversion rates.

Additionally, email marketing offers valuable analytics, such as open and click-through rates, enabling businesses to measure campaign effectiveness and make data-driven decisions. This level of insight helps in refining strategies and enhancing customer experiences.

In essence, email marketing bridges the gap between businesses and customers, fostering strong relationships through relevant, engaging, and personalized content.

3. Leveraging WhatsApp Fostering Personal Connections and Conversational Engagement

Leveraging WhatsApp Fostering Personal Connections and Conversational Engagement

Leveraging WhatsApp in customer engagement marks a shift towards more personal and conversational interactions, offering businesses a unique avenue to connect with their audience. WhatsApp, known for its user-friendly interface and widespread use, enables direct communication, fostering a sense of familiarity and trust. This platform’s appeal lies in its immediacy and ease, allowing customers to interact with businesses as they would with friends and family.

  • Personalized Messaging: WhatsApp enables personalized communication, where businesses can send tailored messages, respond to queries in real-time, and offer customized support.
  • Real-time Engagement: The platform’s instant messaging capability ensures real-time engagement, crucial for customer support and quick responses to inquiries.
  • Rich Media Sharing: Businesses can utilize WhatsApp’s ability to share images, videos, and documents, making interactions more engaging and informative.
  • Secure Communication: With end-to-end encryption, WhatsApp offers a secure channel, crucial for sharing sensitive information and maintaining customer trust.
  • Automation and Chatbots: WhatsApp can integrate chatbots and automated responses for common queries, enhancing efficiency while maintaining a personal touch.
  • Data-Driven Insights: Through WhatsApp, businesses can gather insights on customer preferences and behaviors, aiding in more targeted and effective communication strategies.

Overall, WhatsApp stands as a powerful tool in the modern digital marketing arsenal, bridging the gap between businesses and customers through personalized, secure, and engaging communication.

4. Social Media Dynamics Building Brand and Community Engagement

Social media’s role in customer engagement is dynamic and multifaceted, offering an unparalleled platform for building brand and community engagement. The interactive nature of social media allows businesses to not just broadcast messages but to converse, listen, and engage with their audience. This two-way communication fosters a sense of community and belonging among customers, turning them into active participants and brand advocates.

  • Brand Building: Social media serves as a powerful tool for brand storytelling. Through engaging content, live interactions, and user-generated content, brands can create a distinct voice and personality that resonates with their audience.
  • Community Engagement: Platforms like Facebook, Instagram, and Twitter enable businesses to cultivate a community around their brand. By encouraging user interaction through comments, shares, and likes, companies can create a loyal customer base actively involved in the brand’s narrative.
  • Customer Feedback and Insights: Social media provides a direct line to customer feedback, offering valuable insights into customer preferences, trends, and perceptions. This feedback can drive product development, marketing strategies, and customer service improvements.
  • Targeted Advertising: Social media platforms offer advanced targeting capabilities for advertising, allowing businesses to reach specific demographics, locations, and interest groups, increasing the relevance and effectiveness of their marketing efforts.
  • Influencer Partnerships: Collaborating with influencers can amplify a brand’s reach and credibility. Influencers act as trusted voices, lending authenticity and expanding the brand’s audience.

In conclusion, social media’s dynamic capabilities in building brand presence and fostering community engagement make it an indispensable part of modern digital marketing strategies.

5. Mobile Apps and Push Notifications Keeping Your Brand at the Forefront

Mobile apps and push notifications play a pivotal role in keeping a brand at the forefront of customer engagement. These tools offer a direct and personal way to communicate with customers, ensuring that a brand remains visible and relevant.

  • Immediate Engagement: Push notifications provide real-time updates and alerts, engaging customers instantly. This immediacy is key in promoting special offers, reminders, and news directly to the user’s device.
  • Personalization: Mobile apps allow for highly personalized experiences based on user preferences and behavior, enhancing the relevance of the content provided.
  • Brand Presence: Having a mobile app keeps a brand consistently present on a customer’s device, increasing the chances of interaction and engagement.
  • User Convenience: Apps offer a convenient way for customers to access services and information, improving the overall user experience and satisfaction.
  • Analytics and Insights: Mobile apps provide valuable data on user interactions, preferences, and behavior, allowing for targeted and effective marketing strategies.
  • Integration with Other Services: Apps can integrate various functionalities like shopping, loyalty programs, and customer service, offering a comprehensive brand experience.

In summary, mobile apps and push notifications are vital tools in modern digital marketing, offering direct, personalized, and convenient ways to keep a brand connected with its customers.

6. Industry-Specific Strategies

Tailoring customer engagement strategies to specific industries is crucial for effective communication and relationship building. Here’s how different sectors can optimize these strategies

  • Retail: In retail, social media and visual engagement are key. Platforms like Instagram and Pinterest are ideal for showcasing products. Retailers can use visually appealing content, interactive stories, and live streams to engage customers, encourage sharing, and drive sales.
  • Finance and Banking: For these sectors, trust and timely information are vital. Email and mobile app notifications can provide customers with important account updates, alerts, and personalized financial advice, enhancing customer trust and satisfaction.
  • Healthcare: Personalized interactions are essential in healthcare. Mobile apps can provide tailored health tips, appointment reminders, and personalized health tracking, improving patient engagement and care.
  • Real Estate: Real-time information is crucial in real estate. Instant updates via WhatsApp and SMS about new listings, price changes, or open house schedules keep clients informed and engaged in a fast-moving market.
  • Education: Disseminating information is a priority in education. Email and social media can be used to share educational content, school updates, and event information, keeping students and parents informed and involved.
  • Hospitality: In hospitality, creating a memorable experience is key. Social media can be used to share guest experiences, promote destinations, and engage with customers before, during, and after their stay, enhancing relationships and loyalty.

Each industry requires a unique approach to customer engagement, using the right tools and techniques to meet their specific needs and preferences.

Combining Techniques for Maximum Impact Integrated Strategies for Holistic Engagement

Combining various customer engagement techniques can create a holistic strategy that maximizes impact across different customer touchpoints. Integrating SMS, email, WhatsApp, social media, and mobile app notifications allows businesses to cater to diverse customer preferences and behaviors, ensuring no opportunity for engagement is missed.

This integrated approach should be crafted based on customer data, tailoring the communication method to suit different segments. For instance, combining real-time alerts via SMS with in-depth email newsletters can cover both immediate and detailed information needs. Social media can bolster this by providing a platform for broader community engagement and brand storytelling.

By leveraging the strengths of each channel, businesses can create a cohesive and dynamic customer engagement strategy, enhancing customer experiences, building stronger relationships, and driving business growth. The key is to ensure that all channels are aligned with the brand’s voice and objectives, providing a seamless and consistent customer journey.


In conclusion, effective customer engagement in today’s digital landscape requires embracing the right tools and tailoring strategies to meet the unique needs of different industries. SMS, email, WhatsApp, social media, and mobile apps each offer distinct advantages that, when integrated, can provide a holistic and impactful customer engagement experience. The key is to understand your audience, leverage the strengths of each platform, and create a cohesive strategy that resonates with customers. By doing so, businesses can build stronger relationships, enhance customer satisfaction, and drive growth. This comprehensive approach to customer engagement is not just beneficial but essential in the competitive and ever-evolving business world.

How To Create a Dynamic Fintech App? – Take a Step-by-Step Guidance Here

From all the industry startups we see growing around the market, Fintech is gradually picking up its pace with great consistency. The phenomenal rise in number of fintech apps and platforms launching every day worldwide shows a promising future. Reports also project 11.72% CAGR growth between 2024-2028, reaching up to 355.57 by 2028. The last decade was a revolutionary period when we saw some of the top fintech companies transforming into customer-centric businesses with the power of technology.

The market is burgeoning with tough competitors offering innovative services, and it will be a commendable task to surpass this level of competition. You can raise the bar and win this game only by gauging the future possibilities and taking action on time.

First of all, you need to identify the right ways to develop your fintech app, decide what features you need, and find your right target audience. Secondly, you must have a skillful app development team that follows the best practices of fintech app development and can help you launch your product with grand success.

The blog will help you find everything in a gist so that it becomes easier for you to delve deeper and research more before you decide to develop a fintech app for your business.

What is a Fintech App?

What is a Fintech App?

A Fintech app is a kind of software application created to digitize and automate financial services. They are innovative types of products offered by fintech app development companies for the fintech industry. By combining finance and technology, fintech apps enhance access to financial services and stand out as a better choice as compared to traditional financial institutions.

With the power of Fintech apps, your financial business can become simple and efficient in many ways, as it can offer you alternative financial systems like blockchain and crypto that are remarkably secure and safer than other options.

Fintech app development companies provide solutions such as developing web, mobile, or desktop apps for online banking, digital payments, and budget management. These apps are now trending in the market and are used by many tech-savvy users like entrepreneurs, banks, and companies for practicing safe, secure, and reliable solutions, saving time and work in handling finances.

Types of Fintech Apps

Types of Fintech Apps

The financial sector is wide and massive with various types and categories to explore. Some of the mainstream apps that have worked well these days are:

Digital Banking Apps

They are online banks offering a fast and easy method to handle banking operations like loans, balance checking, and so on. Various fintech startups are now developing such apps to enter the market. Even traditional banks are realizing the need for such banking apps as they provide different kinds of services online to users.

In addition, mobile banking has been the mainstream service provided by banks for years giving access to financial services like knowing bank balance, etc. Some of the popular digital banking apps are Chime, Ally, and Starling.

Insurance Apps

Insurance apps mainly provide different types of insurance services like vehicles, health, life, gadgets, and more. The primary goal of such apps is to enhance the insurance policy administration and claim process. Simultaneously, these apps ensure the reduction of insurance fraud risks. These apps offer affordable insurance policies with 24/7 dedicated customer support.

Lending/Loan App/s

They are mainly created to provide quicker loan access through peer-to-peer lending platforms or traditional. They provide good opportunities for both types of platforms and even for digital lenders. These apps include features like billing, additional offers and rewards, loan application forms, credit score checker, and much more.

Investment Apps

In the past, stock market investment was not accessible to everyone. With digitalization in financial services, everyone has a demat account and can begin trading on their own. Investors can get daily insights about the stock market trends and they can invest in national as well as international stocks, gold, mutual funds, and much more.

Nowadays, with the power of machine learning algorithms, Robo-advisory apps have become very popular, and they include data and risk-based investment advice.

Personal Finance Apps

These apps come in different types such as bill reminders, budgeting, tax preparation, expense tracking, and credit monitoring. Users can handle their finances here starting from helping users get knowledge about personal finance trends. These apps also offer digital accounting operations and give personalized tips.

Regtech Apps

The financial industry involves several risks and therefore needs strict regulations to avoid loss to the economy and people’s finances. Moreover, there is a lot of sensitive information that needs to be protected such as social security numbers, bank account information, and credit scores, from any fraudulent activities.

Regtech apps offer enough guidance to financial institutions and make sure everyone is compliant with the rules, can manage identities, report to regulators, and can monitor risks. These apps majorly rely on upcoming technologies like Machine learning and Big Data for automating regulatory operations.

Future Developments in the Fintech Industry

The influence of fintech applications in the financial services industry is rising sharply. And in the coming years, we will see the following trends and benefits of having such an app and winning an edge over the competitors.

Multi-Payment Options

We are watching the world practicing innovative contactless payment options like e-wallet, net banking, UPI, cryptocurrency, and so many more. These payment options are phenomenal but need the utmost security and safety measures. However, the onset of leveraging the entire stream of cybersecurity mechanisms powered with advanced technologies will ensure the utmost security of all types of payment methods.

Multi-Financing Options

The credit market is now flourishing with innovative offerings from fintech. Unlike in the past businesses that got started then, had to face several difficulties in getting loans from old-fashioned banks. The introduction of new fintech services such as P2P loan platforms has enabled receiving loans seamlessly with faster payback methods.

Surpassing Financial Exclusion

With the fintech revolution, banking has become more accessible and convenient for all types of users. Apps like Google Pay, Square Cash, Jupiter Money, Sage Pay, and many more have promoted the idea of performing all transactions at the fingertips.

More Investment Opportunities

From traditional investment methods to exercising safe investment practices online, Fintech apps have helped users learn the ways of investment through digitization. The very traditional investment sector is now evolving and fintech disruptors are breaking the barriers of accessibility. Some of the top examples are Acorns, Coinbase, Robinhood, and many others.

Features You Must Have in Your Fintech Application

Features You Must Have in Your Fintech Application

You must ensure your Fintech app is developed at least with the below key features to give better user experiences:

Login/Sign in Facility

This feature must be your first page for users to create their accounts by signing in and logging in to access personalized user experiences. Make sure to use the most advanced designs that can implement important security app login features like biometric unlock/authentication and two-factor authentication, to avoid fraudulent risks and theft.

Payment Gateway

The feature of payment gateway integration will help users connect with their preferred bank accounts for making online payments or through cards with your FinTech app. This will make your payment transaction journey simple.

Account Management

Once user sign in or create an account, they must add their key information to get the convenience of use. The feature also allows users to add additional information to their account including name and contact information, security settings, managing privacy, automating payment transactions, checking balance, and setting budgets.

Push Notifications

Push notifications are essential for reminding users to use the app. It also helps marketers to play with the marketing tricks and improve user retention ratios.


To get quick answers to any common queries of users, chatbots have remained effective so far. It diligently can serve customers with satisfactory answers through its AI-driven technology allowing users to chat with AI-powered bots. These chatbots enhance user experiences and improve your business to a great extent.

Transaction History

When you check the account balance, users also want to know the way they spend money and the entire transaction history. This feature helps them review past transactions, withdrawals, deposits, purchases, and more. It also provides other transaction details like dates, times, and a complete statement of financial records.

Points to Consider When You Develop Your Robust Fintech App

If you want your fintech app to be perfect, you must consider the below set of points to ensure your app development project turns out to be a success.

Third-Party Integrations

They are APIs that can help you strengthen your fintech app functionality. When you develop your fintech app, ensure to follow the below set of standards while integrating various third-party APIs:

  • KYC API Integration
  • AML API Integration that embraces anti-money laundering services
  • Linking payment gateway with bank accounts and payment cards.


When you develop your fintech app, security should be your major concern. Various government and non-government regulatory authorities have established financial regulations to ensure financial and investment security. If your app does not follow these standards, it may be attacked by hackers anytime.

Hence, you ensure the tightest security of your app must have security features like two-factor authentication and biometric unlock. Also, when you develop a cloud-based application, you must consider cloud security best practices for ensuring security.

Legal Compliances

You can protect your fintech app from cyberattacks by complying with the legal security guidelines that help you implement best app security practices. These regulatory standards are based on various services that you provide and provide you with user information.

For example, if you store cardholder information, you must comply with PCI-DSS regulations. If you are dealing with a user’s personal information, comply with GDPR guidelines. When you practice these two, you can optimize your fintech app and ensure seamless online operations.

Simplicity and Usability

Keep your app UI simple and easy to understand. Design your mobile app in such a way that it appeals to users to engage and gives meaning to their lives. Users must enjoy using your app and you must be able to reap the benefit of their higher engagement ratio. Simple and soothing apps with understandable UI will extend the scope of acceptance and user engagement.

Steps to Develop a Fintech App

Just like any other mobile application, fintech apps go through a detailed, guided, and systematic process of development phases. We have tried to help you understand the basic steps that you must follow to ensure your app is a sure success:

Establish your fintech app development idea

  • Find out core issues in the market and understand how your app can address these challenges.
  • Answer questions like the type of fintech app you want to build and which problem areas will you solve. With such questions, you get to a niche point that might be a perfect choice for your fintech app.
  • Do the mobile app market research and user research.
  • Define market, types of users, and institutes by asking questions like
    • Which financial domain your app is targeting?
    • Who are your app users and what is their core profession?
    • What is the age group, area of interest, and region of your target audience?
    • What will be the scope of your app national or global?
    • Who are the competitors of your app?
    • What features do you want in your fintech app?
  • Besides the above questions, you can also ask other relevant questions and get answers for deeper clarity.

Do research on user experiences

  • Understand the pain points of your audience by doing rigorous research.
  • Find out how you can make their journey smooth and make them like your fintech app
  • When you do detailed UX research, you must find out the unique points that can engage and amaze your audience
  • Detailed UX research, knowing your audience, and finding unique value propositions along with SWOT analysis is the perfect way to begin with your research.

Establish the scope of the product

  • Your product is designed based on so many things and elements. There are features, functionalities, better ideas to create designs, framing marketing strategies, and so much more.
  • When you look into all these ideas, you may feel overwhelmed. But, digging deep into your research, you will get a clear path to starting with your successful fintech app and will take you through the entire scope of the product.
  • Here, SOP (scope of the product) comes to the rescue.
  • SOP is a detailed analytical report about your app development project and talks about the product description, goals, objectives, deliverables, assumptions, scope boundaries, and much more.

Find the right technology and app development model

  • Your idea can be put to life only by executing and implementing some of the best technologies.
  • You need an experienced and highly qualified fintech app development company that can harness the power of the latest technologies to execute your project beautifully.
  • You need to be with the trend and choose the best option suitable for your business.
  • The technology options can be either native fintech mobile applications or cross-platform fintech mobile app development.
  • Some of the emerging technologies that can be used in fintech app development are Data Science, AI/ML, and Blockchain.
  • Secondly, you must also choose the app development approach either from Waterfall Scrum, or any other Agile methodology.

Select the right IT team and appropriate engagement model

  • It is now time to choose the right IT development engagement model that can meet your criteria effectively.
  • A clear project scope can be executed with a fixed-cost hiring method.
  • If the project has various other requirements, you can experiment with other methods like hourly hiring.
  • Finding the right mobile app development partner and interviewing developers will be the next important step.
  • Go on their websites and check their portfolios, and success stories and try to find out how they can make your app faster and seamless.
  • If possible, you can contact them and share your project requirements, discuss the problem areas, and find solutions with their assistance.

Follow the fintech compliance

Ensure you follow all the compliance guidelines and regulations like GDPR, PCI-DSS, and many other

Also, find out the protection systems like KYC and AML that will safeguard user information from scams and online fraud.

Laws vary from country to country, so find out the laws of other countries if you are targeting an international audience as well

Create UI/UX designs

Your fintech app must have appealing UI/UX designs and must ensure your users get a smooth and amusing journey to your app.

When you create your app, make sure your UI/UX designs do not show errors and mistakes and must be created keeping in mind the latest trends and fashion

The app should look creative and appealing and must resonate with the user’s pain points.

Develop smart MVP

  • Now when you have finalized everything for the project to begin, the next thing is to build an MVP of your fintech app.
  • MVP does not need effective UI/UX designs. However, it needs to showcase the real purpose of building your app and must include the core app features and functionality.
  • Initially, you need to market the app and find out the level of interest your target audience shows.
  • MVP will save a lot of time and money. It will help you check the viability of your idea and how effectively are your product features implemented into the fintech app.

Build app, test, and take feedback for further iterations

  • This is the main phase of your product development. It is also known as the iterative app development process.
  • After you develop your app, you must use the best app store platform to launch it for your target audience.
  • You may need continuous improvements to improve the effectiveness of your app and keep on updating it regularly.
  • You can conduct an A/B testing here and find out which is the best version your customers will like.
  • You can check the performance of your app by analyzing the below parameters or KPIs:
    • Customer retention rate
    • Daily/monthly active users
    • Average transaction time
    • Users’ time spent on your app
    • Times app gestures become unresponsive
    • Apps visit from push notifications.

Mistakes You Must Avoid While Developing a Fintech App

Avoid the below mistakes and know the right approach to develop your fintech app.

  • Do not overlook the potential of creativity in designing app user onboarding screens. Keep it impactful and appealing, as it gives the first impression.
  • Do not make the app cluttered with too many features and functionalities
  • Do not miss out on adopting a user-centric approach to design your fintech app. This is possible only by proper market research.
  • Do not ignore the importance of security while delivering fintech solutions
  • Cleanse your data regularly and keep it up to date with necessary information. It can help reduce data errors and inconsistencies during data retrieval.
  • If you do not give your fintech app for testing to certified QA engineers, it may hamper the app development quality. Hence, fintech apps need financial testing with respective financial industry regulations.

The cost of developing a fully featured fintech app is based on the organization’s unique proposals it has to offer. The fintech app development cost is influenced by various factors:

  • Fintech app design needs
  • Fintech app development type with complexity
  • Location of app development company
  • Technology stack
  • App features and functions
  • Total number of designers and developers you hire
  • 3rd party API integration
  • App testing
  • Type of fintech app development engagement model you choose

Here is a simple map that gives you information on the average app development cost based on the location:

App development cost based on the location

How Can Softqube Technologies Help You Create the Best Fintech App For Your Business?

We conclude this guide, hoping that now you are well-equipped with enough knowledge about developing a fintech app. How far did it help you in setting up the scope of your fintech app project? Fintech apps are helping users who are not just consumers but also finance business houses.

Softqube Technologies is a leading fintech app development company holding immense expertise in building robust fintech apps that can help you transform the way you deal with your finances. Innovating and brainstorming are close to our hearts, and so our clients admire our work globally. We have helped them revolutionize their financial business operations, enabling them to improve their business profitability and productivity.

Contact us today to learn more about our services!


Is it the right time to launch a fintech app for my business?

Post-pandemic, many tech-savvy consumers are looking for seamless contactless digital financial services that can easily manage their daily finance operations. Moreover, the rising security concerns have influenced the fintech industry to create innovative and highly secured apps that can safeguard users’ information and finances.

What is the exact timeline for developing a Fintech App?

It is difficult to find the exact timeline for building a fintech app. We need to know the exact requirements of your business and based on several factors like app complexity, no. of screens you want, and the kind of developer expertise it demands, we decide the timeline. You can share your app development requirements today with us.

How can Fintech apps help me make money?

Fintech apps can be monetized in several ways. You can implement various features like in-app advertising, partnering with other financial institutions, charging transaction fees, offering APIs or other developer tools, and much more.

What Features are Essential to Build Successful ERP System For Schools?

Not long ago, schools and other educational institutions were unaware of the advantages of LMS and ERP software development services. They were accustomed to managing their academic and other administrative tasks in the old manual patterns. Lately, things have evolved and changed dramatically. The use of LMS and ERP systems for schools is increasing consistently. Parents, students, and teachers are realizing the importance of its incredible benefits.

School ERP systems are helping the education sector streamline its daily processes and handle tasks with productivity. Before you wonder what makes custom ERP software development so helpful and why is it considered a savior for school management, we are here to unlock some of the top features that we introduced in some of our successful educational software development projects.

After launching our two best master projects namely, ORATARO and BrainFlex360, we saw tremendous success in terms of product acceptability, high user engagement, consistent and seamless exchange of important data, and improvement in student progress.

We integrated the following features.

Examination Management

Every student knows the importance of exams. With this feature, teachers can easily analyze the student’s learning curve and find out the loopholes where they need to improve. A robust LMS portal can analyze students’ learning and give them the best learning experiences.

ERP system for schools can help in scheduling short assessments effortlessly. There are internal features like exam planners that can help teachers set up exam schedules and quickly execute the exam process. With this, the students can have overall growth and development. ERP systems for schools must offer an exam planner as a feature to keep the records of exams, thereby reducing the burden on the teachers. It would help teachers to focus on enhancing their teaching methods.

Admission Procedures

Traditional methods of admission consume a lot of time and effort. Parents need to make frequent school visits to check their application status. To reduce the inconvenience for parents and students, you need a smart ERP software system that can solve routine problems and must be power-packed with the best features.

At Softqube Technologies, we design Educational software systems that especially include the feature of the admission management system. Students get the relevant information regularly in just a few clicks. The feature gives great support to the admin staff in reducing their unnecessary paperwork burden.

Collection of Fees

Fees collection

The collection of fees is a tedious and time-consuming task. Moreover, parents have to deal with long queues and consume more time. To avoid chaos and make the task manageable, schools can use robust ERP systems that contain fee management modules. The entire task of fee collection becomes easier, seamless, and manageable.

The module will support various payment methods and can generate detailed fee reports that can be accessed by the members anytime. In addition, the ERP can be upgraded by creating different fee categories such as scholarships and regular students to avoid waste of time. With the impact of technology, the system can also share timely reminders to parents and students through regular notifications.

Attendance Records

Managing the daily attendance of students and school staff can be made easy by adding the attendance management feature. With the integration of various technologies and methods such as RFID systems and biometrics, attendance can be recorded with automated attendance software, which can also ensure minimum discrepancies while recording attendance.

The admins can have a look at the overall attendance percentage of each stakeholder via an interactive dashboard. At Softqube Technologies, we enhance this feature by integrating it with an additional sub-feature that informs the parents about the child’s attendance.

Student Management

Sharing real-time information about the student’s performance can build a robust brand image. Strong ERP systems for schools ensure understanding of the learning methodologies of each student and the sharing of learning materials accordingly.

When teachers share relevant learning resources and guides, students can easily learn new concepts and harness their skills to the maximum level.

Communication Module

There should be a safe and well-established communication pathway for every educational institution. Schools need to inform every stakeholder about various school events and other information on time. The communication module becomes an essential feature as teachers can send real-time messages and notifications to parents.

Parents in turn can contact the teachers and find out the progress of their child. They need not wait for the parent-teacher meeting for further communication.

Academic Management

Academic Management

Through academic management features, educational institutions can automate their academic process such as card generation and creating ranking boards. With robust school ERP systems, teachers can plan their classes and provide ample learning benefits to their students.

Parent Portal

With the parent portal, parents get engrossed in the learning process. The portal can be created in multiple languages so that all the parents can read and get informed. Activities such as sharing exam reports help students and parents to stay connected with teachers.

Transport Management System

With effective ERP systems for schools, every child can have enough safety and security while traveling to and fro from the school. The systems can track the vehicle’s location and update parents about their location. With the transport management system feature, schools can send notifications to parents if the vehicle gets delayed in reaching home. In addition, the feature can be enhanced with additional information provided to parents regarding drivers’ profiles and vehicle insurance details.

Library Management

Schools can manage library resouces effectively with the library management feature. They can use the library materials efficiently to enrich students’ knowledge. ERP software development includes building a library management module that can help in finding, searching, and issuing books properly. The module keeps track of books available in the school library.

Integrated Cloud Technology

Integrated Cloud Technology

ERP systems for schools must also be empowered with robust cloud technologies. This helps in effective data storage and access to crucial information by the concerned authorities from anywhere at any time. In this manner, huge data sets can be saved and utilized to extract important details regarding any student, staff, or related to the school.

User Management

With the user management module, the ERP software development services can facilitate institutes in maintaining a structured workforce. In addition, overall processes can be enhanced to give effective learning outputs from students.

Develop Effective ERP Software For Your School With Softqube Technologies!

At Softqube Technologies, we provide the most sought-after modules and features in ERP software for schools. School admins must know the usability and availability of all the above features when they decide to build a school management ERP software. Various modules like fee and attendance management, transportation, etc, can create transparency for the stakeholders and students can develop and grow in the right manner.

Softqube Technologies can empower schools by providing 21st-century software that is well-equipped with the latest technologies. With our advanced learning management system, you can elevate students’ performance. We have ERP systems for schools, LMS modules, and educational software development, and can help you in digitalizing your education system seamlessly. Get in touch with us today!

How To Build a Smart Home Automation Application: Know The Process, Opportunities, Challenges and Features.

Our daily lives are now highly influenced by the intricacies of advanced technologies. The power of intelligent machines has enhanced our experiences giving us comfort and convenience in everything we do at home. Smart Home App Development is a steadfast solution for all homeowners who wish to control their homes remotely with just a tap of their fingers.

However, Home Automation System App Development needs a lot of expertise and unique skills. Softqube Technologies has designed and developed intelligent Smart Home Automation Apps that can create a well-connected home environment. Our applications use the Internet of Things (IoT) to enhance the quality of life by offering energy savings, automation, and better security with our tailored UI services and exceptional functionalities.

Hence, we are here to explain how to develop an exclusive Smart Home Automation Application. From understanding the process of developing the best smart IoT app to knowing the abundant features that the app can provide, we shall take you through the information that will include some of our real case studies.

What is a Smart Home Automation App?

What is a Smart Home Automation App

Smart home automation apps are just like your personal assistant that will take care of your home in your absence. Where certain tedious tasks take a lot of your time and effort, smart home apps will provide an exclusive convenience right at your fingertips. Softqube Technologies can assist you in hiring a mobile app developer in the USA and can provide you with the best technologies and ways to handle your home.

When IoT application development solutions can improve the lives of people, everyone will seek a digital transformation in their homes. These apps can provide seamless accessibility from the remote, use energy efficiently, ensure entertainment, and make sure everything is remotely controlled. The below stats prove the increasing demand for Smart home automation apps:

How Does Smart Home Automation Work?

Smart home automation directly uses a central hub that gets connected to smart devices powered with wireless technology. The hub then connects several devices like lights, thermostats, and cameras via remote control through smartphone applications or voice commands. Further, the app gives you the facility to create a schedule that will automate a few actions like turning off the lights or electronic gadgets. You can integrate the hub with virtual assistants like Google Assistant and Alexa for added control.

You can hire a mobile app developer from an IoT App Development Company USA to build a smart home automation app that can handle your home starting from scheduling to maintaining a security system through remote controls. The main functionality of any smart home automation app is based upon the main components available in the devices and their power of connectivity. Some of the main components of the smart home automation app are hubs, sensors, and actuators. Home automation typically operates at three different levels namely monitoring, controlling, and automation.

How to Create a Smart Home Automation App?

How to Create a Smart Home Automation App

To build a robust and user-friendly smart home app, you need to go through several important steps. We have mastered Smart Home Application Development and have successfully deployed robust home automation applications to our several clients located across the globe. Let us know which of these are:

Establish the Function and Features

For building a smart home automation app, the first step is to finalize the kind of features and functionalities of the application. Features such as automation, managing smart devices, and tracking energy consumption are some of them. For designing a perfect app, you must think from the viewpoint of your target audience and their demands and choices.

Perform Market Research and Analysis

The second step is to conduct rigorous market research. Your study must help you in finding the exact competition present in the market, which are the similar existing smart home apps and what kind of advantages and disadvantages they have. You can learn this by studying the apps of your competitors and knowing how they are adding value to the audience. For this, you can research their pricing strategies, customer feedback, and user experiences.

Create UI/UX Design

Every smart home automation app creates an impact initially with its meticulous and appealing designs. Creating a perfect UI/UX for your app is very important as an attractive interface will boost user engagement and enhance customer satisfaction. We can help you hire a smart home automation app developer who can visualize the best app structure including element placement, and navigation flow, and create wireframes, mockups, and prototypes.

Backend Development

By hiring dedicated software app developers from Softqube Technologies, you can create a robust backend for your smart home automation application. We set up the necessary servers, databases, and APIs for data management and communication. We create a perfect backend architecture of the app by using the most advanced programming languages. We help you manage user interactions, create sufficient data storage, and design attractive user interfaces with diverse smart home systems and devices. We create a secured and stable backend architecture.

Frontend Development

Our app provides seamless user experiences with our latest front-end components. Our mobile apps for home automation systems have well-written codes in popular programming languages and frameworks. We focus on creating and integrating functions like automation, device control, scheduling, and data monitoring along with the backend infrastructure. Our development team creates apps that are perfect and can function seamlessly without any errors.

QA Testing

With our team of the best QA testers, we thoroughly check the software’s reliability and performance before deploying the app. We find and fix bugs, errors, flaws, and inconsistencies in the software. We perform various types of testing required for the app on several platforms and make sure to provide consistent user experiences and smooth functionalities of the internal systems.

Support and Maintenance

We also provide ongoing app and maintenance services that are needed periodically. We make frequent updates and publish them to address and fix bugs, compatibility issues, and security errors. We ensure to give a unique user experience and exceptional customer service. Our apps made for our clients are presently functioning at their best and are helping users transform the smart home ecosystem with the latest technological trends.

Features We Provide in Our Smart Home Automation Application

Features We Provide in Our Smart Home Automation Application

At Softqube Technologies, we have created a robust Smart Home Application for one of our valuable clients. We are experts in providing several features that allow users to control and manage their homes remotely. Some of the top features that we provide to our customers are as follows:

Voice Control

We provide Google Home Integration Services and similarly integrate Apple Siri and Amazon Alexa with voice assistants, enabling voice commands for device control.

Schedule Timers

Users can create schedules and timers for automatic operations like turning the lights on and off or changing settings at different times.

Remote Access

With the remote access feature, users can monitor and manage various components of their smart home from any remote location through their smartphone device.

Device Control

This feature allows users to control smart devices from a single interface that includes thermostats, lighting, security cameras, door locks, appliances, and much more

Arduino Development

We provide Arduino open-source electronics platforms that help users control home appliances like fans, lights, AC, room heaters, refrigerators, televisions, dishwashers, etc. through Bluetooth or an Android smartphone.

ESP32 App Development

With this unique ESP32 microcontroller, we integrate EDA and solace products to build scalable and reliable smart home automation applications. Users can remotely control and manage various devices through wireless connectivity using different sensors and actuators.

Push Notifications

Users will receive real-time push notifications and alerts on their smartphones and devices for door window openings, motion detection, carbon monoxide and smoke alarms, etc.

Data Analytics and Insights

Users can get access to information about the home devices, the amount of energy used by each device, suggestions for optimizing the usage, and the current usage trends. The functions of data analytics and the information provided change based on the smart home automation application designed.

Integration with Third Party Devices and Services

With this feature, we provide smooth control and automation for different brands and ecosystems in the user’s home. We create a compatible and integrated system by giving access to a wide range of smart home devices and platforms.

IoT Audio and Video Solutions

This feature enables the users to control video and audio devices like players, monitors, cameras, headphones, entertainment systems, and speakers through their smartwatches.

Why Should You Develop a Smart Home Automation App?

Being experts in developing smart home automation applications, we help you live conveniently and efficiently to manage your precious home. We insist on developing an app for the following reasons:

Voice Assistants Integration

We integrate smart home automation apps with popular voice assistants like Amazon Alexa and Google Assistant. With voice-controlled automation, we help users handle their smart home systems with great convenience and comfort.

Efficient Use of Energy

Smart home app development services will help you utilize energy with great efficiency. You can watch and manage the use of energy and make efforts to practice sustainability. For this, our apps regularly notify you about the energy usage and will enable you to make automated adjustments with scheduling the timings and its usage.

Personalization and Customization

Our smart home apps help users adapt to their living spaces. They can customize the settings and design schedules for every device connected including making timetables and creating customized scenarios, from anywhere and everywhere, thereby improving comfort and convenience. Our apps are designed to understand and comprehend the needs and priorities of the users ensuring security and privacy.

Challenges In the Smart Home Automation App Development Process

Challenges In the Smart Home Automation App Development Process

Generally, while building smart home automation applications, developers may observe the below challenges at the initial stage:

  • Establishing reliable security measures to safeguard user privacy and preventing data breaches.
  • Unstable compatibility and integration with various devices
  • Ability to interact and communicate with various devices with communication protocols
  • Managing and optimizing the performance, especially for multiple devices and data streams.

However, we can overcome all the above challenges by adopting the most advanced security systems and better integration technologies to improve the functionality of the applications. At Softqube Technologies, we created a VAVIS smart home automation app for our customer who found accessing the lighting systems of their homes challenging. Different remotes for each device like TV, AC, and Projectors were needed. There was the burden of performing routine tasks and turning off lights, fans, night lamps, and curtains was tedious and time-consuming.

How Softqube Technologies Can Help You Build a Unique Smart Home Automation App

With Softqube Technologies, you will get the best IoT App Development Service. We can become your reliable partner in building an appealing and user-friendly smart home automation mobile application that can transform your house into a smart and well-networked ecosystem. With this, you can manage your devices and improve the quality of your life.

Being one of the chosen IoT Development Companies in the USA, we know the importance of smart home automation applications. Our smart home app developers are proficient in building resilient and highly secured mobile apps for your home. We have a proven track record of building diverse mobile applications for startups and enterprises. Connect with our experts today to get a holistic smart home app development pricing estimation that will suit your budget and help you fulfill your needs.


Can I control my smart home device from a remote location?

Yes, you can control all your smart devices and use remote control. A dedicated app will help you manage your device. It will set schedules executed from anywhere you are present.

What are the total costs of creating a smart home automation app?

Generally, the cost depends on the features, platform, complexity, and several other aspects of the application. If you need a customized quote, we suggest you consult our Softqube Technologies expert consultant to discuss your specific app development needs.

How must I integrate my smart home devices with various voice assistants?

We suggest you use their respective developer platforms and APIs for integrating with these services. All you need is to register your smart devices, set up voice commands, and make sure it is compatible. Softqube Technologies can help you integrate your app seamlessly with these voice assistants.

Overview of Popular Trends of the EdTech Market in 2022-2023

The combination of education and technology has brought into life all the everyday miracles, such as online lessons, virtual museum tours, interactive courses, collaboration through shared documents, and laboratory simulations. Not to mention free lessons in educational games, and some other mind-blowing learning opportunities. E-learning software solutions help to transform the process of traditional education and make education more accessible significantly for different social groups and nations.

The global Covid-19 pandemic has increased the EdTech app development services demand. As per a recent report, the market volume of EdTech in the world in 2021 was valued at $115 billion. Also, it is expected that by 2027, this figure will reach $467. By 2025, EdTech’s global expenditure will supposedly reach $404 billion, representing a growth of 16.3% CAGR. This article shares the list of famous education technology solutions that may inspire you to build your unique project!

EdTech Solutions:


Immersive Tech

Immersive Technologies help create entirely new experiences by destroying the borders between real and virtual or simulated realities. Talking about these technologies, we must mention VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality combining elements of VR and AR). Being broadly associated with the entertainment industry, VR and AR-powered apps are also used in education actively. ML and AI create personalized learning experiences. Students can get some personalized tasks based on their assessment results instead of just a generalized study course. ML and AI-powered technologies have also been found implementation to forecast enrollment and identify students at risk in educational institutions. To enjoy VR solutions, learners must have special equipment, for example, headsets. However, to enjoy AR solutions, it will be quite enough to have only a modern mobile device like a tablet or a smartphone.

Immersive technologies, interestingly, may be used efficiently in apps for various targeted groups, from software for preschool children to corporate e-learning solutions. Some examples are Anatomy VR mobile apps that help users study human anatomy from one new perspective and 3D Bear solutions, which combine innovative technologies with stirring educational content to accomplish better results.

Benefits of immersive tech in the e-learning solutions:

  • Improvement of collaboration and communication skills of students
  • Enhanced engagement of leaders
  • Development of critical thinking and problem-solving skills in any uncommon virtually created environment
  • Possibility of being familiarized with the places that cannot be visited in reality

Learning Management Systems

LMSs are e-learning business solutions targeted at organizations that provide seminars, organize courses, educational services, etc. LMS (Learning Management Systems) are platforms intended to accumulate all learning-related materials and data, tracking and administrating learning processes.

For example, Our ORATARO LMS App. Orataro was our dream project. We created this app for our clients with a lot of research, and hard work, and took ownership to make it the best. Orataro is an all-in-one platform for fulfilling the learning, communication, and management needs of students, teachers, schools, and parents. It is a customizable platform that is supported by a skillful team of knowledgeable business entrepreneurs. The team created this app intending to scale as and when it grows. Schools can manage several tasks and actions with this app. They can implement all types of admin and student-related tasks with optimum capabilities by avoiding any sort of potential errors.


Coding and Technology

With the constant digitalization of every sphere of our life, the demand for software development services will grow shortly. Due to this, the labor market will offer a broad range of jobs for engineers and developers, making programming a highly needed-skill. So, it is recommended to learn to code early, particularly when there are already several e-learning training institutions.

Apps are game-based platforms for children to learn coding without any experience. They provide roleplaying games intended to study fundamental programming concepts. These games provide the kids with the required assistance whether they wish to make programming their future career. However, most solutions are available for younger learners, adults can also benefit from them.

Benefits of coding and technology platform

  • Good performance tracking
  • Communication with gamers sharing similar interests
  • Learning through gamification
  • Possibility of mastering your skills from a younger age
  • An engaging and exciting environment

Language Learning

Language learning software is the most popular kind of e-learning solution. There is a high chance that some of these apps are on your smartphone. Today it is quite possible to find mobile apps and web platforms for learning in every language practically that exists on our planet. Grammar exercises and rules, chats, games, texts, audio, and video comprehension are just small parts of a feature that can enrich e-learning software solutions for the ones who wish to study languages. For students and teachers, these applications are of great use. Also, they can become a great option for learners who are prepared to develop their language skills independently.

Below mentioned are some examples of language learning solutions:

  • Babbel
  • iTalki
  • Memrise
  • Lingualeo
  • Duolingo

Benefits of language learning software

  • Advanced cultural studies
  • Possibilities of communicating with the native speakers
  • Integration of one social element
  • Gamification
  • New forms of content
  • In-depth reports
  • 24*7 learning
  • The flexibility of learning plans
  • Differentiated level-based learning

Early Childhood Learning

The use of education technology solutions has become quite common in school classrooms. But, software for preschool children is still a relatively new phenomenon because of the need for such apps to provide the low-tech skills and age of the target group. At the same time, however, early integration of gadgets in education ensures increased digital literacy among young learners.

These apps might not be intended for learning any specific subjects but to get the most basic knowledge of various spheres of our everyday life. For example, the Wisdom Craft app platform was created with games for children as well as their parents to learn various exciting things regarding sustainable living and well-being.

Benefits of using EdTech solutions in preschool education:

  • Possibility of having fun while learning
  • Promotion of primary digital literacy
  • Broad array of materials available for learning

At Softqubes, we create a wonderful Early Childhood app named WISDOMCRAFT. The app is designed with the very purpose to teach the kids and students everything they need to learn about any specific topic. The more they solve, the farther they go. For example, puzzles, board games, strategy, crosswords, solitaire, and sudoku. The app is loved by many students because it has so much to learn. At every level, there is a video attached so the users can play the level and learn new things along with the new puzzle to solve.


STEM apps

STEM education is a method based on building education processes with an aim on four particular subjects: mathematics, engineering, science, and technology. The rising demand for experts having strong knowledge of the STEM disciplines is enlightened by the fact that more industries have been growing through digitalization. Because of this, we can observe innovative STEM learning apps being introduced into the market. According to teachers, there are no apps that have the capability of replacing traditional methods, which may be correct. But apps can become an incredible supportive tool making the learning of difficult things better manageable.

Today, there are several STEM apps for students of various grades, such as Shapes 3D, RoboNation, Pocket Physics, and GeoGebra. While some apps can help students understand the basics of physics, geometry, or algebra, others provide in-depth information for the advanced levels.

Our Softqubes team created a stunning STEM App for the students of various science and mathematics disciplines named CHEMICAL DICTIONARY and BIOLOGY DICTIONARY.

The app helps students to save time on browsing through Google for finding various Chemistry related concepts and definitions. All the terms related to Chemistry that are used are mentioned in this dictionary app along with a small description and the text-to-speech option. The app has been helpful to find several words in an alphabetical manner with a search option. This chemistry app is fully loaded with essential terms that are useful for chemistry students.


Social-Emotional Learning (SEL)

In the modern world, our mental health and emotional state are under attack with the hectic lifestyle and quick changes. Social and emotional intelligence has become an integral part of today’s skill set, and EdTech solutions can help us work on their enhancements. These kinds of software ensure the development of software skills emphasizing the learners’ mental well-being, social life, and emotional abilities.

There are five core SEL competencies. They are relationship skills, responsible decision-making, social awareness, self-awareness, and self-management. SEL helps teenagers and children become more self-reliant and compassionate, build communication, and express themselves.

Mightifier is one communication tool allowing students to improve their soft skills by delivering one another positive feedback, evaluating daily performance, and mentioning their strong sides. Flipgrid is one video discussion application for learners of every stage, educators, and their families from various corners of the world.

Benefits of SEL Apps:

  • Convenient forms of communication
  • A much better understanding of the student’s needs
  • Better performance tracking and assessment
  • Personalized learning

Online Courses

While discussing modern education technology solutions, we must remember the online course platforms. This kind of software is definitely not something new. However, because of the pandemic lockdowns, everyone is seen talking about them.

It is important to mention that now, people not only learn academic subjects or anything vital for their careers, but they also learn new things for mental growth, self-development, and entertainment. Online courses are there to offer enough resources for this.

For example, our Softqube Technologies created BRAINFLEX 360. This is an app that is developed in 2020 to become the leading testing platform for competitive exams across the globe. The app can make complex topics simplified for everyone. Brainflex360 is an online testing solution that identifies the gap in the need for an in-depth understanding of student performance. With this, Brainflex tries to fill the gap with its core analytics technology solution. This boosts the student’s overall growth with an analytical representation of preparation and performance.


Reasons for gaining popularity of online courses:

  • Free options and lower education costs
  • Reduction of academic pressure
  • Possibility to develop accountability and self-discipline
  • Access to an extensive array of materials
  • Efficient and flexible time management
  • Comfortable learning located anywhere

Provided with all the above benefits, a growing number of educational institutions are offering courses online. Today more people can find the form of education and their course that will perfectly fit them, thus making the learning process result-oriented and engaging.

Healthcare E-learning solutions

Employee upskilling and constant learning is required in the healthcare sector. Revision of complicated medical procedures, compliance-related matters, diagnosis approaches, the arrival of the new treatment, and various other factors affect the success of the training programs. Similarly, the periods of uncertainty posed by the global outbreak have made healthcare service providers and institutions concentrate their efforts on public health training and awareness.

Also, the pandemic has triggered new ways of retaining and attracting top medical talent such that they can grasp the opportunities for professional development without leaving their home. The e-learning healthcare solutions offer a way for healthcare professionals to update and create training programs and courses, automate onboarding processes, roll out innovative training modules, access the reporting functionality, and provide on-demand lessons.

With healthcare e-learning solutions, companies can have peace of mind. Learners can access new training sessions anywhere and anytime and determine the pace at which they can consume the material. Also, medical professionals can address their particular knowledge gaps rather than enrolling them in any standard course that can cover familiar topics.

Benefits of Healthcare E-learning solutions:

  • Improvement in the quality of living of the patients
  • A single view of the performance and progress of the learners
  • Better allocation and cost-efficiency of resources
  • Interactivity and gamification that increases engagement
  • Flexibility and scalability to adjust business growth
  • The fast pace of the content updates
  • Life-long, continuous learning of the evolving practices and standards in one place

It’s a wrap

Most EdTech startups employ mobile application development and employ sites to reach the goal. Robust workflow and professional internet performance are crucial to retaining students and finding sponsors in a fast-expanding market. The list mentioned above only includes some of the types of e-learning software solutions that can be built now. However, the most popular ones have been mentioned. With the expansion of the active market, it is quite reasonable to suppose that innovative types of applications will soon enter the game

Deciding Between ReactJS and React Native for Your App Development in 2023: A Comprehensive Guide

Have you ever been in a situation where two things sound so similar, but in reality, they are entirely different? Welcome to the world of React and React Native. The debate of ReactJS vs React Native has been around ever since their inception, leaving developers and industry professionals alike scratching their heads. In this article, we’ll unravel the mystery behind these two technologies, clear the confusion, and explore the differences between React and React Native.

We’ll take a deep dive into the debate of ReactJS vs React Native, exploring the similarities and differences between these two popular development technologies. Both React and React Native were launched by Facebook and have become incredibly popular among developers for their ease of use and versatility. Despite their similar names and origins, React js and React Native are not the same thing and serve different purposes. For those looking for a ReactJS development company to help bring their web application ideas to life, understanding the differences between React and React Native is crucial in making informed decisions.

Reactjs is a web application development framework, while React Native is a mobile app development technology. Both technologies are open-source libraries and are maintained by a large community of developers, programmers, and organizations. While React is used by 3% of all websites globally, React Native is the 6th most popular cross-platform mobile framework, according to the Stack Overflow Developer Survey 2022.

In this article, we’ll explore the key differences between React and React Native and shed light on why it’s important to understand the distinction between the two. Whether you’re a seasoned developer or just starting out, this post will provide you with a comprehensive understanding of these two popular technologies. So, let’s dive in and explore React vs React Native in detail.

Introduction: React vs React Native

Facebook, the world’s largest social media platform, has made a significant contribution to the development world with the launch of ReactJS and React Native. ReactJS, also known as React, is a JavaScript library designed for building user interfaces in single-page web applications. On the other hand, React Native is a framework based on ReactJS, specifically for mobile app development, allowing for the creation of native mobile apps using reusable components.

ReactJS focuses on building skeletons for web applications, providing a platform for developers to create reusable components and simplify the UI building process. On the other hand, React Native provides a platform for building rich mobile UIs from declarative components, with the ability to create native-like mobile applications using only JavaScript.

Both ReactJS and React Native are ruling the development industry and widely used for building mobile and web applications. Regardless of the differences between building web applications versus mobile applications, the user experience remains unaffected, making these technologies a popular choice among developers and organizations.

Google Trends

What is ReactJS?

What is ReactJS

ReactJS: The Ultimate Front-end Development Library

ReactJS, also known as React, is a popular and open-source JavaScript library used for the development of single-page web applications. Its growing popularity can be attributed to its user-friendly features that allow developers to create intuitive and adaptive mobile and web applications. Facebook developed ReactJS in 2011 and has been actively maintaining it ever since.

ReactJS provides developers with the flexibility to design their applications with ease. It enables them to automate the designing process and build whatever they desire, without having to adhere to strict rules. With ReactJS, developers can also integrate plugins or libraries with existing code, making it an ideal choice for fast, scalable, and simple web application development.

ReactJS is a powerful tool for front-end development, bringing back the much-needed server-side logic to the forefront. By partnering with a ReactJS development company, you can offer your customers a range of solutions such as Progressive Web App Development, Single-Page Apps, and static websites, to cater to their needs and requirements. Whether you need to build a simple website or a complex mobile application, ReactJS can make the job easier.

Features of ReactJS

Features of ReactJS

Dynamic component updates

ReactJS allows developers to update and render components with changes in data. It provides a declarative view to coders, making it easier to read and debug codes.

High-performance DOM

ReactJS’s Document Object Model (DOM) features make it fast and enhance performance, allowing you to create dynamic applications with a user-friendly view by writing minimal code.

JavaScript syntax

ReactJS’s JavaScript syntax makes it easier to use and build on, ensuring that your projects will be easy to maintain and develop further.

One-way data binding

ReactJS features a one-way binding data functionality that helps reduce errors. You don’t have to rework the entire component to fix a tiny error, making the code stable and easily implementable.

HTML access

ReactJS allows you to access HTML while providing full access to libraries, making it possible to create rich and dynamic applications with ease.

Modular component architecture

ReactJS lets you divide it into multiple components without affecting the DOM, making it possible to maintain and develop complex applications with ease.

Continuously evolving

ReactJS is constantly evolving and being updated by developers around the world, ensuring that it remains at the cutting-edge of technology.

Real-time changes

ReactJS lets you view real-time changes while making them, leaving less scope for errors. This allows you to quickly iterate and refine your projects until they’re just right.

Search engine optimization

ReactJS offers search engine optimization capabilities by enabling more efficient indexing. This makes your website fast, efficient, and high-performing.

What is React Native?

What is React Native

React Native is a powerful and versatile open-source mobile development library created by Facebook. It is designed to address the growing demand for mobile app development and helps developers build cross-platform applications with a single codebase. React Native is based on JavaScript, a well-known and widely used programming language, which makes it accessible and easy to use for developers.

With React Native, developers can create mobile apps that run natively on different platforms like iOS and Android, providing a high level of performance and a user-friendly experience. This framework uses the base abstraction of React.Js, but the library components are distinct, making React Native a separate and distinct technology. Despite their similarities, React JS and React Native are used for different purposes and offer different benefits.

The “Native” part in React Native refers to the fact that the framework allows developers to build native applications that work seamlessly on both iOS and Android platforms. React Native applications are known for their high level of performance, which is a crucial factor in the success of any mobile app. This is one of the main reasons why React Native has become so popular and widely used in the mobile app development industry.

Hence, React Native is a great tool for developers who want to create cross-platform mobile applications that are fast, efficient, and provide a native-like experience for users. The framework is easy to use, flexible, and offers a variety of options for customization and development. The cost of React Native development will depend on the specific requirements and functionalities of your app.

Features of React Native

Features of React Native

Cross-Platform Functionality:

React Native has the capability to work on multiple platforms without changing the code. This is possible because of its cross-platform functionality that includes platform-specific code. This saves a lot of time for developers as they don’t have to write separate code for each platform.

Easy to Learn and Build On:

React Native is easy to learn, and front-end developers with JavaScript knowledge can also work with it. This makes it easier for developers to create an app as they don’t need to learn a new language.

Ready-to-Use Libraries and Reusable Components:

React Native comes with ready-to-use libraries and reusable components that reduce the coding time. This helps in the faster development of apps and makes it easier for developers to focus on other important tasks.

Integration with Any Mobile Application:

React Native can be integrated with any mobile application, making it easier for developers to work on different platforms. This helps in faster development as developers don’t have to write separate code for different platforms.

Flexible Architecture:

React Native has a flexible architecture that makes development tasks faster and easier. This helps in reducing the time taken to develop an app and makes it easier for developers to focus on other important tasks.

Compatible with iOS Coding and JavaScript:

React Native can easily be associated with iOS coding, and it is JavaScript compatible. This helps in faster development as developers don’t have to learn a new language.

Interactive and Customizable UI:

React Native apps have interactive and customizable UI. This helps in creating user-friendly apps that are easy to navigate and use.

Real-time Changes During Development:

Changes in code are visible in real-time during development in React Native. This helps in reducing errors and making the development process faster.

Difference between ReactJS and React Native

Difference between ReactJS and React Native

React vs React Native is a topic that often creates confusion. Although they have a similar name and origin, they have significant differences between them. Reactjs is a JavaScript library used to build high-functioning user interfaces for web applications, while React Native is a framework that enables developers to build cross-platform mobile applications.

One of the most notable differences is that React can be used on all platforms, while React Native has certain restrictions. Reactjs is primarily a JavaScript library that creates interactive user interfaces for web applications. React Native, on the other hand, is a complete framework that can build cross-platform mobile apps.

When comparing React DOM vs. React Native, it’s important to understand that React DOM is a base derivative of Reactjs that is used for the web platform, while React Native is a separate base derivative. Although its components may change, the syntax and workflow remain the same.

Reactjs is a JavaScript library that creates interactive user interfaces, while React Native allows developers to build a whole framework that is independent of the platform. React Native has flexible architecture, ready-to-use libraries, and reusable components that make development faster and easier.

React Native has interactive and customizable UI, and the changes in code are visible in real-time during development. These are some of the key differences between React vs React Native that will help developers choose the right framework for their needs.

Installation Process

React and React Native are two popular development technologies that are often confused with each other due to their similar names and origins. React, also known as ReactJS, is a JavaScript library that is used to build interactive user interfaces for web applications. To use React, it needs to be integrated into the HTML page in the <script> tag and can be used for larger projects by using a bundler.

React Native, on the other hand, is a framework that is used to build cross-platform mobile apps. To use React Native, a development environment such as Android Studio or Xcode is required. Additionally, tools like Node and the React Native CLI must be installed to create and execute a new project on a device or mobile emulator.

For those who are familiar with React and JavaScript, the transition to React Native is quick and easy. The migration process is simple and straightforward, making it an accessible option for developers.


When it comes to animating UI components, ReactJS uses CSS for the purpose. With CSS, you can create visually appealing and interactive user interfaces. On the other hand, React Native has its own animated API that is used to animate different components of the application interface.

In terms of styling, ReactJS utilizes CSS to define styles and visuals, while React Native has its own stylesheet that offers a range of style options. Although React Native has its own way of handling animations, it is generally considered that ReactJS has a higher animation capability.


ReactJS is a JavaScript-based framework and uses JavaScript to render HTML components through tags like <div> and <h1>. Additionally, ReactJS also supports JSX, a JavaScript extension, for writing markup code within JavaScript.

React Native, on the other hand, uses its own syntax to render native components with tags like <view>, <images>, and <text>. It does not use HTML components and is not suitable for web development. Its main purpose is to build mobile apps, TVs, AR, and other similar applications that do not require the use of HTML or SVG rendering libraries.

Since React Native uses its own syntax, it is not necessary to write HTML-like code as in ReactJS. The code written in React Native is optimized for native app development, making it the preferred choice for building mobile and other non-web based applications.


ReactJS, also known as React, brings together the capabilities of JavaScript and HTML to create seamless integration with CSS and resolve issues such as variable and scope isolation in CSS development.

React Native allows for greater flexibility in app development. You can easily add new components and features to existing code without causing any disruption, and even reuse components in hybrid applications and enable plugin integration.

Base of Technology

The relationship between ReactJS and React Native can be confusing for inexperienced developers and learners. The essential point is that ReactJS is a JavaScript library. To effectively use and understand ReactJS, a solid understanding of JavaScript is required. Studying the technical documentation will make the learning process easier.

React Native, on the other hand, is a framework for building mobile user interfaces. It uses ReactJS for its development and incorporates its features, such as declarative components. However, React Native is not solely based on JavaScript, but rather a combination of JavaScript, Objective-C++, C++, and Objective-C. Therefore, having knowledge of all these programming languages is necessary for building with React Native.

Dependency on Platform

ReactJS is known for its platform independence, which makes it a highly sought after choice for outsourcing web development services. It can be used on any platform, making it a versatile choice for developers. On the other hand, React Native is not platform-independent and requires a developer to have a deeper understanding of multiple programming languages and platforms.

React Native has a unique feature of having a single codebase that can be customized based on the platform it is deployed on. It automatically generates platform-specific code, ensuring a seamless experience for the user.



React is considered to be more secure compared to React Native, which can present some security concerns. This is because React Native is an open-source framework specifically for mobile apps, leaving room for potential security gaps, especially when building applications handling sensitive information such as financial or banking data.


When it comes to expenses, there is a noticeable distinction between ReactJS and React Native. ReactJS is known to be relatively costly to develop as it often necessitates the use of additional libraries, leading to an increase in overall project costs.

In contrast, React Native offers cross-platform development within its own framework, allowing developers to reuse code in mobile applications and save time and money. As a result, the overall project cost is reduced, and maintenance becomes more affordable.

UI Rendering

ReactJS utilizes a virtual Document Object Model (DOM) to produce code for the browser, while React Native employs native Application Programming Interfaces (APIs) to render components for mobile devices. An application developed with React showcases HTML in its user interface, while a React Native application utilizes JSX.


In React, navigation is made possible through the use of the react-router library. It enables navigation through clicks, providing access to the history instance. On the other hand, React Native does not offer the option to use react-router.

It has its own navigation tools, including Navigator, which allows for transitions between different displays. Additionally, React Native Navigation is another library that offers native navigation features for both Android and iOS platforms.



React is built around the concept of components. A component is a JavaScript class or method that returns a React element and defines the appearance of a particular user interface part.

ReactJS has two types of components: function components and class components.

For example, you can create a function component in JavaScript like this:

      function Welcome(props) {
      return <h1> Hello, {} </h1>;

Or, you can create the same component using ES6 classes:

      class Welcome extends React.Component{
      return <h1> Hello, {} </h1>;

Both types of components can be used to create the same functionality in an app. However, while class components offer more features, function components are often preferred for their code readability and the ability to write less code, resulting in better app performance.

React Native:

As mentioned previously, React Native utilizes Native components and Native modules for app development.

Native UI components are convenient widgets that are pre-made and ready to use. They can be found as part of the platform or from third-party libraries. The UI explorer allows you to easily find specific components or even create your own custom component for reuse throughout the app.

A Native Module is a set of JavaScript functions that support platform APIs when React Native doesn’t have built-in support for a specific feature or module. You can create your own modules with the help of tools from GitHub.

With just a single command, you can create a native view component and set up simple example modules for both Android and iOS platforms.

The Advantages: React vs React Native

The Advantages: React vs React Native


  • ReactJS is a popular web development framework known for its many advantages.
  • One of the key benefits is its reusable components that allow developers to work on multiple projects without having to start from scratch. This saves time and effort.
  • There is a vast repository and developer tools available within the ReactJS community, making it a quick and efficient platform for building applications.
  • The architecture of ReactJS is component-based, making it easy to debug and test. Edits to one section of the application do not affect other parts, making it a stable platform for development.
  • ReactJS has a virtual DOM that gives it great speed and efficiency. The tree reconciliation process for virtual HTML rendering results in faster functionalities.
  • With one-way data binding, changes made to child components do not affect the parent component, leading to a unidirectional data flow and stability in the code.
  • ReactJS is also SEO-friendly with faster page rendering and indexing, resulting in faster loading times and lower bounce rates.
  • These features make ReactJS a highly viable option for web application development and a popular choice among ReactJS mobile app development companies.

React Native

  • React Native has its own unique benefits for mobile app development.
  • One of its most appealing features is its cross-platform functionality, allowing the app to work seamlessly on multiple platforms without any changes to the code during development.
  • React Native boasts the Hot Reload feature and the ability to build robust UIs with ease, making it a user-friendly platform.
  • The active community of developers is quick to address any queries or provide solutions, ensuring that developers are never lost during the development process.
  • With JavaScript as its scripting language, React Native offers a fast and efficient development experience with reduced code compilation needs.
  • The ready-to-use libraries provide developers with the tools to build smart and interactive UIs for a seamless user experience.
  • React Native leverages native APIs and modules to render code components, resulting in a boosted performance for the app.
  • The stability and strengths of the React library are carried over to React Native, making it a reliable option for mobile app development.
  • You can add React Native UI components to your existing app code for quick and easy modifications without having to rewrite major portions of the code.
  • React Native combines the best of native and web development, resulting in a smooth and responsive app experience. This is why React Native is a popular choice for React native app development.

The Limitations: React Js vs React Native

The Limitations: React Js vs React Native

React JS

  • ReactJS has some drawbacks when it comes to mobile app development.
  • One of its disadvantages is its rapidly evolving framework with high-speed functionalities, making it less stable.
  • React requires external modules and libraries for full application development and its own libraries are mostly UI-based, requiring knowledge of external libraries for complete development.
  • ReactJS has higher overhead costs compared to React Native due to the additional components required for UI use, leading to additional time and resources needed.
  • The fast pace of development and updates in ReactJS results in a lack of proper documentation, requiring developers to write their own documentation.
  • The fast-growing environment and steep learning curve of ReactJS can also present a challenge for developers when choosing libraries for ReactJS mobile app development.

React Native

  • React Native app development also comes with its own set of drawbacks.
  • One of these drawbacks is its disorganized abstraction layer, leading to a lack of specific rules or parameters in style, potentially causing a clash in logic for developers.
  • React Native is still in its beta version, leading to potential compatibility issues and bugs.
  • The framework is dependent on Facebook, which may present patenting and licensing issues, although this seems unlikely considering its popularity among developers.
  • The native libraries in React Native may also have a lack of functionalities.
  • Being still in production and improvement, React Native apps may not be as stable in the long run.
  • Security issues may also arise in React Native, posing a risk for applications handling sensitive information.
  • React Native also takes some time to initialize the runtime, even for advanced devices, in React Native app development.

ReactJS vs React Native: Applications

Some of the famous applications that use ReactJS and React Native are as below:

ReactJS vs React Native Applications

The 2022 stats of React and React Native is as below

Statistics of ReactJS vs React Native

In conclusion, ReactJS and React Native have proven to be the most sought-after development frameworks in the industry. With their unique features, high-speed functionalities, and user-friendliness, both React and React Native ensure dynamic and responsive UIs for web and mobile applications. Choosing between React and React Native for your next project requires careful analysis of your business needs, available resources, and specific project demands. Softqube Technologies, a leading ReactJS development company in USA, provides talented developers who can help bring your vision to life. Whether you are looking to hire a ReactJS developer or a React Native developer, Softqube Technologies is your best bet. So why wait? Let’s bring your project to the next level with Softqube Technologies today!


React is a component-based JavaScript library for building user interfaces, while React Native is a framework for building native mobile applications using JavaScript. React is focused on the web, while React Native is focused on mobile devices.

React offers reusable components, a component-based architecture, fast performance due to its virtual DOM, stable code with one-way data binding, and SEO-friendly features.

React Native offers native-like performance, the ability to use a single codebase for multiple platforms, and access to a large repository of components and tools.

The best choice will depend on the specific needs of the project, such as the desired platform, available resources, and project requirements.

While it is recommended to learn React first as it forms the basis of React Native, it is not a strict requirement. Understanding JavaScript is key to learning both React and React Native.

The choice between ReactJS and React Native will depend on the specific project needs, resources available, and the developer’s skills.

Jaw-Dropping Mobile app usage and growth trends to look over in 2023 and beyond

As we enter 2023, businesses are still recovering from the losses they witnessed during the pandemic. Digital-first technologies gave global businesses hope named enablement to remote work as well as continue their business practices by transitioning to cloud-based cross-platform and digital mobile-first solutions. This swiftly growing adoption rate of digital-first business mobility solutions has become a motivating aspect for tech leaders to modernize mobile technologies. Indeed, this will unlock various opportunities for businesses to shine in this market competition.

Particularly today, when people prefer using mobile devices over traditional arrangements, there is an urgent need for enterprises to make a transition to mobile-first software solutions. With the I7T mobility trends evolving rapidly, let us delve into the innovations they will bring the year ahead and beyond.

With the increase in the demand for mobility solutions and receiving everything at our fingertips, the mobile app development market has been and will experience a huge elevation. Below mentioned are some facts stating innovation in the industry of mobile apps.

The user base of smartphone

A study reported approximately 0.3 to 0.6 billion smartphone user base growth every year since the evolution of smartphones. In 2016, the smartphone user count began at 3.6 billion users, and as of 2022, smartphone subscriptions were reported at 6.6 billion.

By 2027, this figure is expected to reach around 7.7 billion subscriptions. As we see smartphone user growth from 2016 to 2022, a 10.4% annual growth is clearly seen.

iOS vs. Android mobile device user base

Global marketplace : When we compare iOS and Android mobile markets, unquestionably, the Android mobile user base dominates the market with precisely 72.2% worldwide market share.

US Marketplace : When we see the US marketplace while comparing iOS and Android mobile users, the iOS mobile market is seen to dominate with 57% of the share.

UK Marketplace : Both Android and iOS markets are seen to compete closely with each other in the scenario of the UK mobile market. Q3 2020 survey shows that with a 53% user base, android mobile users had been leading the market whereas, in the survey of Q3 2021, the user base of iOS mobile counted at 51.6%, while the Android user base showed a 47.6% share.

The forecasting mentioned above makes sense for businesses to build one mobile application to reach their maximum number of potential customers. In the past 6 years, global tablet users have been seen to grow by 36%, with figures around 1.14 billion. This puts a point for the development of cross-platform.

Usage of smartphone

Usage of smartphone

When we observe people around us in any public area, we can clearly see how dedicatedly busy they are with their mobile activity. A recent study in 2021 found that a normal person, on average, spends approximately 4 hours 23 minutes a day checking their smartphones. With the increasing number of mobile applications, the usage time is expectedly to increase by 4 hours 35 minutes by the end of this year. Also, on average, a smartphone addict will check the screen 250-262 times a day.

The purpose behind this increase in intensive smartphone usage is the easy availability of entertainment materials, digitization of management services, shopping, finance, and much more. With the dedication of intensive users to smartphones, businesses now have an opportunity to generate $935 billion worth the business by providing services with leading-edge mobile app solutions.

Mobile App download and development statistics

Mobile App download and development statistics

While we discuss mobile app development & download statistics, it is important to bring the iOS and Android app concepts alongside the App store and Google Play Store.

Google Play Store

Google has been highly used and the most trusted platform by the worldwide audience base on a regular basis, even for a small query. In the first quarter survey of 2022, the commodity counted more than 2.65 million android apps along with 494k publishers solely in Google Play Store.

However, Google Play Store has been removing spamming and low-quality apps from the store- the number of applications is rising each day. With approximately 3,739 new mobile applications on a daily basis, the Google Play Store is updated. These rising numbers of apps have made Google Play Store the highest mobile app store all over the world.

With the increasing number of Google Play Store apps, its download rate was reported at approximately 111.3 billion, which was approximately 50% of the increase from the download rate of 2016. The SensorTower has projected an increase in the spending of Google Play Store on apps in 2022 from $53 billion to $60 billion by 2023.

App Store

The iOS app store is the second biggest and also a close player of the Google App Store having a region-wise varying user base. In the App Store, at the latest, there are around 2.11 million iOS mobile apps available globally with 724K+ publishers. Of the overall App Store iOS applications, there are approximately 221,666 games, with the remaining being non-gaming apps.


A latest study showed that 36k iOS apps were released globally in the App Store. By the end of this year, the app store is expecting revenue growth of approximately $96 billion from $88 billion in the first quarter of the previous year.

Statistics of Mobile App Retention

While developing a mobile app, the key focus must be on the retention rate of the user. It is tough to ensure a higher user retention rate every time, but it is important to try various tactics.

Mobile app retention rate is calculated based on the measures that the users continue using the applications after it has been installed. The more the continued use of the application by maximum number of users, the better the retention rate of the mobile app user. The app retention rate is calculated in the 30 calendar days after the user installs the app on the mobile device. The community of mobile developers shares an average app retention rate calculated within 30 days:

When you see the mobile app development genre and type, the user retention rate differs on the basis of the kind. Based on the industry type, the average mobile application retention rates are mentioned below:

To continuously ensure a better app user retention rate, you must check the factors leading to a better mobile application growth rate.

Factors affecting the growth of mobile apps in 2023 and beyond

Around 90% of the time of smartphone users is spent on mobile applications. Below mentioned are the factors that motivate smartphone users to stick to their most preferred mobile applications.

Features and functionalities of mobile apps

Attractive UI/UX designs

The UI/UX design trends are very fluctuating. In the last few years, mobile UI/UX designs have advanced a lot and have been becoming a vital factor in the success of any mobile application. The competition for the best mobile UI/UX to ensure maximum user retention rate has also been growing rapidly.

A leading mobile application UI/UX statistics have found that :

  • A great UI design helps in increasing the application conversion rate by around 200% and the UX design by 400%
  • From UX, the ROI design is 9,900%

The recent UI/UX design trends that can be tried are

  • Using in-app gestures such as swiping from the top, swiping for switching screens, bottom swiping, touch &hold, swiping, flickering, dragging, double tapping, etc, borrowed from the mobile OS type.
  • Using mobile elements- A study of Wyzowl states that 96% of the users pay heed to motion elements such as animation and video.
  • Using AR in UI: The implementation of AR in UI has been rising since 2019. The AR users counted at 0.44 billion and are anticipated to grow to approximately 1.73 billion by 2024
  • Using Bitmozies as well as other cartoon fonts for the rewarding app user experience
  • Using illustrations in UI

Best Performance

The key to the success of a mobile application is the best performance in terms of crash-free and faster operations. In the fast-growing world of today, the consumers of mobile app demand to have apps that release innovative updates frequently, thus delivering a rewarding application user experience and meeting all their needs that come in line. Performance is the sole key in such a competitive mobile app market.

30% of mobile app users wish to have their favorite app load only in a fraction of a second. Also, 49% of mobile app users may wait for the application to load for a maximum of 5 seconds. When such app loading speed is not met, there might be a loss in the potential loyal mobile application users. A mobile user, on average, uses 25 apps in a month as per a study by Forester Research and 80% of users use 5 mobile apps only a month

Platform-dedicated audience

As the iOS and Android platform audience count at up-to-date by region with the successful retention ratio of the user base. So, it is important to select the type of app development wisely. The mobile app development cost for iOS is a bit higher. You get an option for hybrid mobile or cross-platform app development to receive incredible revenue generation. This option will be much more cost-efficient than native app development and assist in generating revenue from every app hosting platform.

Success trends of the mobile app development solutions

Now, you must wish to develop a mobile application of your own. You need to know about the type of app development, i.e., the type of app you wish to build. Below mentioned are the most famous categories of Apple App Store and Google Play Store:

If you follow these industry types, you can build the maximum revenue-generating app. To get a better understanding, study the mentioned mobile app development ideas and statistics.

Social media apps:

Starting with Facebook, social media apps were always popular from inception. Lately, social media platforms have been an integral part of everybody’s life for marketing, networking, and entertainment purposes. 9 among 10 people spend around 4-5 hours every day while scrolling social media.

Undoubtedly, short social media reels, shorts, videos, etc., have doubled the time spent by global digital userbase on social media platforms. In our surroundings, we see people using various social media platforms, including Instagram, Facebook, Snapchat, Twitter, etc. Below we have mentioned social media statistics that are shared by e-marketers.

You can view and analyze that social media platforms have been earning new users in bulk amount every day, and the graph is rising every consecutive year.

Viewing this success rate, you might think of developing a social media platform that benefits the user base worldwide.

Video calling apps, chatting, messaging

Video calling apps, messaging apps, or online chats have connected the world. These apps have narrowed the locations for people who reside in a distant location. They can easily connect to their family and friends over the internet via these online calling and chat apps and can make real-time conversations. As every online chat app provides facilities for HD video calling, their usage has extended a lot more globally.

If we talk about any online real-time chat application, the first thought that comes to our mind is WhatsApp. Have a look at the below-mentioned statistics to learn more about famous real-time online chat applications and their global user base.

Video Streaming Apps

Everybody likes to have and needs entertainment. When we have access to global entertainment programs, documentaries, movies, and series in a single platform, we would definitely wish to use that. When we talk about online video streaming apps like YouTube, Apple TV+, Disney + Hotstar, Amazon Prime Video, or OTT (Over The Top) Services, we most regularly use global platforms.

The OTT marketplace revenue, as per Statista, was valued in 2019 at $121.61 billion and by 2022 reached $275.30 billion. By 2027, it is expected to reach $476.60 billion at 11.60 (2022-2027) CAGR. In 2022, the user penetration ratio stood at around 35.7%, and by 2027 has been projected to reach 44.1%.

There are uncountable online video streaming platforms that are available in today’s market. However, we have targeted some of the top-rated platforms of OTT at the global level.

The annual global revenue of YouTube in 2021 was reported at $28.8 billion, having globally 50 million subscribers of YouTube premium. The statistics show an increase of 46% from the figures of 2020, which was around $19.7 billion.

Netflix, in 2021 has made around $5.1 billion of net profit with a rise of 8.7% compared to the data of 2022, which stands at $2.7 billion. Netflix streaming subscribers, by 2023, with a growth rate of 82%, will rise up to 201 million and $28.8 billion of revenue anticipations.

  • A survey of 2022’s Q2 showed the Disney+ Hotstar platform had approximately a subscriber count of 137.7 million, and globally it generated approximately $1796 million. The data reported a 32% rise from the data of 2021, which stood at $1459 million revenue and 118 million subscribers. Disney + Hotstar, by 2024, is heading towards 230-260 million subscribers.
  • From the beginning, Amazon Prime Video has seen to experience steady growth. However, with the new collaborations with the global entertainment industries, by 2026-27, it may hit $100 million worth of the OTT platform generation. It might reach to $1 trillion worth of the marketplace in the upcoming few years of the decade. Undoubtedly, Amazon Prime has been the strongest competitor to the platform of Netflix. The graph will make it clear.

The growing expectations for entertainment services have shown that indeed there is a probability of creating much better business opportunities by creating solutions for OTT mobile apps.

Financial Apps (Stock market, net-banking, E-wallets)

As the stats of online video streaming services offering applications, financial apps are greatly used by global mobile users. A study found that 6 out of 10 people prefer using online finance apps for managing their finances. With the e-transaction made convenient and easily accessible, their usage has been expected to increase in the upcoming years.

  • Approximately 90% of smartphone users prefer to view online banking apps for making online payments and checking their bank account balances.
  • 89% of smartphone users and 97% of millennials majorly depend upon the mobile banking apps
  • Banks that have online banking services apps retain their account holders, usually with a success rate of 89%
  • If the banking app personalization is being performed, the mobile banking businesses might raise their revenue on the current revenue stats by 15%

With these success rates, this online personal financial application marketplace by 2027 has been expected to hit the worth of $1576.86 million at a CAGR of 5.7% during 2020-2027. The worldwide e-trading mobile application market is projected to rise by 5.1% every year, with a projection of $12.16 billion value of the marketplace by the year 2028. The cryptocurrency mobile applications in this marketplace also have entered the market with an app adoption growth of 400% in 2021 and, in the upcoming years, will skyrocket more.

On-Demand Apps (E/M-commerce, Delivery, Booking)

The user base of the on-demand services offering apps after the Covid-19 pandemic has increased a lot, particularly in online booking, such as service booking, hotel accommodations, grocery/food delivery apps, online shopping apps, etc. With the increasing popularity of on-demand services and extensive applications, the revenue of the on-demand apps will rise to $335 million by 2025.

US smartphone users, according to the CBInsights report, spend approximately $57.6 billion finances every year on the market today on on-demand service apps. The spending break-throughs are mentioned below:

Also, by 2025, the European on-demand app marketplace expenditure is expected to hit the mark of $1.8 trillion worth. Moreover, the on-demand app market builds various new opportunities for growing entrepreneurs. It assists them in making some better businesses in the upcoming few years at the worldwide level.

Gaming Apps

We all love playing mobile games in our free time to freshen up our minds, whether be it popularly played Wargames (Fortnight, PUBG), card games, Candy Crush or any other. Taking about which the market gaming has a great dedicated user base over the globe.

The mobile gaming industry in 2021 made approximately $180.3 billion revenue, which stood at approximately 1.4% increase compared to the previous years. Every year, the gaming industry earns new users.

The user base of the mobile gaming app, in 2021 increased by 5.3% + of the increased rate with 3 billion new players compared to the previous years. Also, among the mobile app players, it is seen that 55% of them were from the Asia-Pacific region.

  • Among the mobile games, PUBG became the MVP over the global app market
  • Around 58% of the game users prefer playing puzzle games
  • 78% of the game players are Android users
  • 43% of the mobile app users use their mobile devices mainly for gaming purposes
  • At the global level, among the downloaded apps, 25% of the iOS apps and 25% of the Android apps were gaming only

Age and Gender wise statistics

  • Maximum women gamers spend more in the in-game purchases
  • 8% of mobile games are teenagers
  • 37% of mobile gamers are men
  • 53% of the gamers fall under the category of 45-55 years
  • The AdColony survey speaks that 50% of the gamers are middle-agers-youth and teenagers.

The changing gaming industry has been a major revenue-generation business. The involvement of web 3.0 technology in this gaming industry has been changing the paradigm with the addition of various new exciting gaming experiences and features.

Wrapping Up

With an increasing motivation toward mobile app development and mobility, the adoption rates will definitely skyrocket in the upcoming years. The amalgamation of normal mobile apps as well as web 3.0 technologies will be changing the paradigm of the mobile app industry everything in terms of security, performance, and user experience extensively.

An On-Demand Beauty Service App: That Significantly Helped Independent Beauty Professionals Build Their Career

Today every person can easily connect with the world around them. Finding any product or service is super easy and convenient with their smartphones. At their fingertips, people find a way to solve their routine problems. Be it delivery, courier, grocery, or enhancing your beauty, you will get everything to your doorstep within the shortest possible time. The Digital revolution has transformed the beauty service industry to a great extent. Branded salons are shifting their workstyle by including online beauty salon services apps in their business.

The importance of developing an on-demand beauty service application is that it can provide access to your close customer base with efficiency. Softqube Technologies have successfully created a robust and dynamic beauty professionals services app for our client Kalon. The app has helped several independent beauticians, hair stylists, make-up artists, etc to boost their careers.

The blog for today provides some valuable insights that we need to know before and after creating an on-demand beauty services application and what it took to develop an app like Kalon. So let us dive into the details.

Why do you need a Beauty Services Mobile App?

People live on a hectic schedule nowadays. Visiting a beauty salon for regular services has become tough and impossible while building a career. Besides, the long waiting times at salons hurt. These discerning customers need an effective and efficient solution that can address their beauty regimes. On-demand beauty salon apps do exactly what is needed. These apps help customers to have their required beauty services done at a time and place convenient to the customer. Big beauty salons are now joining the bandwagon by investing in the on-demand services app. Businesses tend to get better footfalls and you as an entrepreneur get the opportunity to scale your business to the next level.

Presently, the global beauty industry is worth $532 billion and is expected to grow up to $716.6 billion by 2025. Moreover, with the onset of the on-demand beauty service platform, the life of various independent beauty professionals and freelancers have become easier and more pleasant. This implies that there is tremendous potential for several on-demand beauty service providers to succeed. The stats reveal the scope of massive valuation and wide user base of the industry.

How does the Beauty On-demand mobile app work

How does the Beauty On-demand mobile app work?

Just like Uber, beauty service apps work for offering beauty services. The user downloads the app and can book a local beauty professional and a stylist from among several options listed in the app. The booking is confirmed and the beauty professional arrives at the chosen place and time to execute the demanded services. The basic beauty service app enables the users to get the beauty treatments done within their own convenience.

Various beauty services that can be included within the beauty industry are:

  • Salon services at home
  • Occasion hiring of beauty professional
  • Beauty products home delivery
  • Booking appointment for beauty services
  • Skincare and wellness services at home

Monetization Opportunities by on-demand beauty service app

There are a lot of business opportunities that you can leverage by developing an on-demand beauty service app for your customers.

  • The app provides the featured listings of a few beauty service providers in the top section and can advertise them separately to grab the user’s attention, for which the app owner can charge a specific amount of fees.
  • The beauty professionals and stylists who are the members of the app will pay commission to the app owner for listing their services
  • The app owner can include an online beauty store within the app and can set up a parallel revenue stream. The app users can purchase beauty and wellness products directly from the online store.
  • Adding PPC ads within the app can also help the app owners earn a lot of money. The ads can be related to the beauty and wellness industry.

Making KALON App and its Impact on the Audience

Making KALON App and its Impact on the Audience

Kalon App is an aggregator beauty service app bringing in all the beauty professionals, make artists, hair stylists, and independent beauticians under one umbrella. Kalon App is a dynamic platform enabling people to discover skillful beauty professionals and stylists nearby. People can pick the best professionals based on the reviews, charges, and ratings of salon experts. The user can also book an appointment quickly and easily to save time.

We wanted to create an engaging, intuitive, and business-driven application that can deploy services seamlessly across the platform. The app is supported by both iOS and Android operating systems. Mainly, as a team of experienced developers, we wanted people to freely schedule beauty sessions according to their convenient timings. The app could fulfill this basic goal and help clients seamlessly manage their beauty care schedules amidst their hectic work-life routines.

What kind of Design Process Did We Follow

What kind of Design Process Did We Follow?

Our client wanted the project done in eight weeks. Dividing the entire project into six phases, we worked through the design and development with the help of the best developers. We adopted the Agile Testing Method for creating an accurate product. With this strategy, we could focus on each segment thoroughly.

The process we followed was as below:

Impact Assessment

We gathered inputs from the stakeholders and users. This worked as strong feedback for executing the next development cycle.

Agility Test Planning

We called all the stakeholders and planned the schedule of testing together, the meeting frequency, and the deliverable dates.

Daily Scrums

The daily scrums included the everyday standup meetings and the reports to catch up on the schedule of testing. In this manner we could set goals on a daily basis.

Agility Review Meeting

We conducted weekly review meetings with the stakeholders and did a review of the development cycle. Along with this we assess the entire progress of our product in comparison to the milestones that we needed to achieve.

Approved Meetings For Deployment

During this stage, we reviewed the features that were developed and implemented. We even checked with the status and possibilities of going live or not.

Our Team Structure

To build a high-performing, feature-packed app, we had an experienced team of project managers, UI/UX designers, developers, testers, and QA analysts. The team had the knowledge of all the updated tools, frameworks, technologies, and could offer a unique solution to all the pain points that were addressed by the customer.

The Tech Stack

We chose the robust tech stack that could build a perfect app. The app needed a strict adherence to the quality standards and should be able to deliver optimized performance that can stand tall against the competitors. We used the following technologies:

  • Node.js framework
  • React.js framework
  • MySQL database
  • SocketIO
  • Flutter for front-end development
  • Figma

Features of Kalon App

User Panel

  • Social Signup/Login
  • Browse and select the stylists or beauty professional
  • View the beauty services
  • Hire professional beautician
  • Schedule an appointment
  • Integrated payment modes
  • Review mechanism for the beauticians
  • Look into past bookings and future schedule
  • Choose subscription package
  • Live chat with the stylist

Professional/Stylist Panel

  • View user request
  • Register via email id
  • Catalog Management
  • Schedule the stylist for users
  • Manage services offered
  • Accept/decline user’s request
  • Manage pricing of services
  • View and confirm bookings
  • Manage calendar
  • Accept or re-schedule or reject the request
  • Accept the payments
  • Manage catalog

Admin Panel

  • Manage CMS
  • Manage payments
  • Report generation
  • Manage Stylist/beautician
  • Manage subscription package
  • App monetization
  • Manage marketing channel

Advanced Features

  • Social Signup/Login

    Social map option for clients to quickly sign up for the app by using any type of social media accounts. Eye-catching signup page

  • Service Rating & Review

    Checking out the ratings of each service before booking it. Enables quick decision making and a window for the customers to put down their reviews

  • In-app Chat With providers

    In-app chats with the stylists, beauticians, makeup artists via messaging within the app. Easy communication and clarification of doubts and issues.

  • In-app call with number masking

    Helping app users to call freely to the service providers for any further interaction. Calls can be made from within the app by complete number masking.

  • In-app navigation

    Integration with the GPS location identifier and the feature enabling the users to track the location of their service agents in real time. Display the tentative arrival time of the beautician.

  • PIP Mode Tracking

    Picture in picture mode to help the user keep track of the beautician or stylist appointments

  • SMS Authentication

    Reinforcing the security measure and avoiding fraudulent practices with an OTP number that is sent to the customer’s registered email address or mobile number.

  • CRM

    App owners can quickly resolve entire customer queries and provide an improved experience.

  • CMS

    Enables the providers to manage all the content available on the app such as services, salons, contact details, addresses, etc. Admin can maintain a style blog, provide input content on the latest beauty trends, makeup, etc.

  • Real-time Dashboard

    Profound analytics dashboard for the admin to view the complete information on various crucial business metrics like the number of users, e-store numbers, user acquisition, etc.

  • Multiple Mobile Wallet Integration

    Integration of multiple payment options into the app like enabling app users to make hassle-free payments with the fast pace with the desired mode of payment such as Google Pay, etc.

  • Marketing & Promotion Tools

    Integration of various marketing tools like email, text, calls, coupon, etc to provide special offers to the customers.

What is the cost of building a beauty service mobile app?

There are a range of factors that matter while deciding upon the exact cost of the application development. Factors such as back-end, features, UI/UX requirements, third-party integrations, complexity level, etc needs to be considered. Whether the app is built on iOS or Android platform will result in an amount of time and effort needed. Apps having a lot of functionalities and more screens will pressurize developers to pitch in too much time in developing the app. Creating unique designs that can attract user attention will need to pay more price. Third-party plugin integrations that enhance app functionality also comes with a cost. Besides the location of the development company, client native, etc affects the overall cost.

Wrapping Up

Softqube Technologies is one of the renowned on-demand application development companies that provides full-stack development services. An aspiring entrepreneur who needs to expand the brand or want to create a steady income stream, can invest in creating the beauty services app. Building the Kalon app has helped us evolve, excel, and thrive amidst the diverse challenges that can be confronted while building customer-centric applications. If you have a project that is close to your heart and needs a seamless and rapid execution, we are here to help you transform it into a stunning reality. Get in touch with our experts today!

App Tracking Transparency – Everything That You Must Know For Security

Data privacy has long been an issue of concern for internet users. We utilize mobile apps for a variety of activities, including socializing with distant and near relatives, shopping, using online services, getting information, and many other needs.

Pellucid digital ecosystem

The regulatory authorities are placing more and more pressure on the industry’s business participants to improvise in order to safeguard the privacy of customer data despite all the technological advancements they are making. When it comes to monitoring and data collected across mobile applications and websites, openness in operations is heavily emphasized.

Providing a secure and private internet experience is the main objective here. The goal of tracking is to determine how easily consumers utilize certain programs. But concurrently, most consumers regard the tracking behavior to be an invasion of their privacy and do not enjoy it.

Most consumers voiced collective worry about how data is shared and gathered in online apps in answer to inquiries concerning a transparent digital ecosystem.

Apple came up with an answer

Therefore, one of the major companies in the information technology sector, Apple, has developed a framework for app tracking transparency. This app-tracking transparency framework will be compatible with any programs that operate on iOS 14.5 and later (as of April 2021). While creating and releasing an iOS app, it’s important to comprehend what app tracking transparency implies and how the user may remain compliant.

Apples App tracking transparency framework

Apples App tracking transparency framework

Apple’s solutions for app tracking transparency the only legal and technical framework that is concentrating on enhancing user data privacy. You must enable users to manually modify the settings in any new applications you run on iOS 14.5 or later.

You must thus have a solid explanation for tracking consumers online if you distribute apps. Before moving forward, you can get authorization. You, as the app publisher, are not allowed to monitor the user once again with your app if they refuse your request. This applies to all websites, even those viewed via the application.

Here is the list to understand what actions will be seen by Apple as monitoring the user’s data.

  • The information gathered from the apps and the company-owned websites is the sole basis for displaying territorial adverts in the applications.
  • Sharing the data broker’s email lists and the device’s location with the data broker
  • Sharing the second email address with the outside ad network
  • Finding comparable prospects by retargeting the same user across many mobile applications
  • By integrating the third party, the developers’ AAP information will be combined with user data from your application.

What are all the behaviors that Apple says do not constitute user tracking?

What are all the behaviors that Apple says do not constitute user tracking?

Any tracking activity clearly occurring with your application in accordance with Apple’s tracking transparency is entirely permitted. Other than that,

  1. The information is fine so long as it isn’t connected to the user data logged on the website or in any other application.
  2. If the information provided to the data brokers is utilized only for the purpose of identifying con artists
  3. If only fraud-detection purposes are served by the data
  4. If the information is only utilized to raise security standards
  5. Data sharing with consumer reporting firms.
  6. Consumer creditworthiness leveraging, analyzing, and assessing studies or organizations
  7. To determine the criteria for determining creditworthiness based on information supplied about individual consumers’ creditworthiness

Therefore, having your app ATT compliant is commendable and beneficial in the near future, or it may even become a must in the years to come. Get the help of professionals in the field to configure your app so that it is ATT-compatible and well-liked by consumers. Without you having to scratch your brain over the proper guidelines to achieve AT compliance, they will set up your apps to perfection in accordance with the current requirements. You escape from getting your app rejected so many times to function on the iOs platform. So, for long-term benefits and to lead in your industry niche, publish your apps in conformity with ATT.

All is well said about the ATT, but why should we even care in the first place?

Apple store acceptance

When dealing with the best configuration for your applications, you can avoid a lot of platform-specific illness or silliness’. However, to cross this stumbling block of ATT compliance, you need the best configuring personnel with a great tech background that has Real Experience. This includes all who are publishing their applications to the Apple store. They will need these applications to pass the review system positively.

However, without ATT compliance completely fulfilled, the Apple Store may not accept the application.

Why should I care?

The Apple App Store is a good platform to advertise applications since it gives them far more exposure. The app will probably receive promotion through various store avenues, including app category spotlights and other advertising. The firm that created the application receives 70% of its revenue.

The complex task of coding and configuration

The complex task of coding and configuration

GDPR data tracking compliance is different from that of ATT compliance. There is code complexity for the configures otherwise, as they have to work towards segmenting the users. Those who agreed and accepted the proposals initially and the ones who rejected the proposal but still want to see the information on the site. Now, trying to share the resources in a limited fashion will not sort out the issue based on these two profiles. Adjusting the third-party agreements to this internal classification is a cumbersome task to code accordingly. Once you are permitting the third parties, it is like opening up into the infinite space of the World Wide Web. You will have no control over the dissembled data anymore. So, code complexity here shall be best handled only by the brilliant brains in the configuring niche.

Tracking requests are refused by the app users 9 out of 10 times. Apple doesn’t permit the app publisher to display the GDPR consent. The European Union’s revised and harmonized data privacy regulations are codified in the General Data Protection Regulation (GDPR). You can, however store the information if you are only willing to get the user insights to assess how visitors use the app. so, the best idea here is to either not link your app at all with any of the third-party resources or databases or else don’t use the adverts to target users. So, as long as you are GDPR compliant, you, as an app publisher, shall gather all the data that you would want.

The majority of the app publishers, however, would seriously and desperately require the data. So, here is what they can do.

Even though you have general data protection regulations and GDPR compliance, do not try IDFA. This is nothing but identifiers for the advertisers. Personal information of the users, like name and contact details, are global identifiers.

A mobile application that has been set up may employ the Identifier for Advertisers (IDFA) remote, unique identifier—a mobile ad ID (MAID)—that Apple allocates to a specific phone to locate customer behaviors along all apps, WebPages, or asynchronous characteristics of other companies to identify and tailor adverts to that customer’s interests.

Companies employ GUIDs when a unique identification code is needed to identify information stored on a computer or network. A 128-bit text string called an identifier is used to represent it (ID). Before tracking and retrieving device identifiers like the Apple IDFA on any iOS 14.5 compliant devices, mobile app developers must obtain user authorization. To find your Android Advertising Identifier, open the Browser Settings app on any Android mobile and choose “Advertisements.” Your ad identifiers will be listed at the bottom panel.

Do not link any of the user databases with the global identifiers.

Never deal with less reliable third-party associates.

Do not try firebase. If you are using these analytics, you have to skip sharing your analytical information with Google.

Apple has no means to figure out what is happening in the Apps backend. User data that you have may be used for any reason whatsoever. So, they may reject the apps unless they are convinced about their integrity. Other factors limit the acceptance during the review. These factors may also contribute to rejection despite abiding by Apple’s ATT rules. Yes, you are right; the review errors may go in your favor sometimes too.

Best suggestions:

  • Do not track
  • If you own the data, then it is good to track. If you trust any of the third-party service providers who are not going to sell the data or share the data, then you may partner with them.
  • Even the people who refuse to accept the tracking request must find options to use the app fully. The flow should not be hindered for these users as well. Considering this essential requirement, configure the app accordingly if you do not own the data.


Get App Tracking Transparency Service With Softqube Technologies

To ensure the ATT is executed with accuracy on your app, you need to get your native app approved and published on the Apple Store. In case if you are looking for more guidance with regard to compliance and implementation, consider Softqube Technologies Full Service App Configuration Service. We have an experienced team that will help you configure an immersive native app that serves all your requirements and is all set to get published.

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