Hari Patel, Author at Softqubes

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In today’s competitive business landscape, customer engagement and acquisition are more than just buzzwords; they are the lifeblood of any thriving enterprise. Engaging effectively with customers isn’t just about capturing their attention; it’s about building relationships, understanding needs, and delivering value that resonates with them. This blog delves into the essence of customer engagement across various industries, exploring tailored communication strategies that go beyond traditional marketing. From the personalized alerts of mobile apps in finance to the dynamic interactivity of social media in retail, we’ll uncover how different industries can leverage specific tools and platforms to not only engage but truly connect with their target audience, fostering loyalty and driving business growth in the process.

Tools and Techniques for Customer Engagement

Tools and Techniques for Customer Engagement

The importance of using the right tools, techniques, or applications for enhancing customer engagement cannot be overstated. In the digital age, where customer preferences and behaviors are constantly evolving, businesses need to adapt quickly and efficiently to stay connected with their target audience. Tools like SMS, email, WhatsApp, social media, and mobile apps with push notifications offer unique ways to engage, each suited to different customer segments and business needs. By leveraging these tools, businesses can create personalized, timely, and relevant interactions, enhancing customer experience, building brand loyalty, and ultimately driving growth and success.

1. The Power of SMS in Customer Engagement

The Power of SMS in Customer Engagement

In the digital marketing realm, SMS (Short Message Service) stands as a potent tool, often overlooked yet incredibly effective for customer engagement. This direct and personal communication channel boasts unparalleled open rates, typically over 90%, dwarfing those of emails.

In summary, SMS is a powerful, direct, and personal way to engage with customers, offering high open and engagement rates, wide reach, and cost-effectiveness. Its ability to be personalized and its support for other marketing channels make it an indispensable tool in a comprehensive customer engagement strategy.

2. Email Marketing Versatility and Personalization in Customer Communication

Email Marketing Versatility and Personalization in Customer Communication

Email marketing is a versatile and personalized communication tool, crucial for modern customer engagement strategies. It allows businesses to deliver tailored content directly to their customers’ inboxes, ranging from newsletters and promotional offers to personalized recommendations and updates. This versatility makes email a powerful platform for engaging with diverse customer segments.

Personalization in email marketing is achieved through segmentation and automation, enabling businesses to target specific customer groups based on behavior, preferences, or purchase history. This increases the relevance and effectiveness of the communication, leading to higher engagement and conversion rates.

Additionally, email marketing offers valuable analytics, such as open and click-through rates, enabling businesses to measure campaign effectiveness and make data-driven decisions. This level of insight helps in refining strategies and enhancing customer experiences.

In essence, email marketing bridges the gap between businesses and customers, fostering strong relationships through relevant, engaging, and personalized content.

3. Leveraging WhatsApp Fostering Personal Connections and Conversational Engagement

Leveraging WhatsApp Fostering Personal Connections and Conversational Engagement

Leveraging WhatsApp in customer engagement marks a shift towards more personal and conversational interactions, offering businesses a unique avenue to connect with their audience. WhatsApp, known for its user-friendly interface and widespread use, enables direct communication, fostering a sense of familiarity and trust. This platform’s appeal lies in its immediacy and ease, allowing customers to interact with businesses as they would with friends and family.

Overall, WhatsApp stands as a powerful tool in the modern digital marketing arsenal, bridging the gap between businesses and customers through personalized, secure, and engaging communication.

4. Social Media Dynamics Building Brand and Community Engagement

Social Media Dynamics Building Brand and Community Engagement

Social media’s role in customer engagement is dynamic and multifaceted, offering an unparalleled platform for building brand and community engagement. The interactive nature of social media allows businesses to not just broadcast messages but to converse, listen, and engage with their audience. This two-way communication fosters a sense of community and belonging among customers, turning them into active participants and brand advocates.

In conclusion, social media’s dynamic capabilities in building brand presence and fostering community engagement make it an indispensable part of modern digital marketing strategies.

5. Mobile Apps and Push Notifications Keeping Your Brand at the Forefront

Mobile apps and push notifications play a pivotal role in keeping a brand at the forefront of customer engagement. These tools offer a direct and personal way to communicate with customers, ensuring that a brand remains visible and relevant.

In summary, mobile apps and push notifications are vital tools in modern digital marketing, offering direct, personalized, and convenient ways to keep a brand connected with its customers.

6. Industry-Specific Strategies

Tailoring customer engagement strategies to specific industries is crucial for effective communication and relationship building. Here’s how different sectors can optimize these strategies

Each industry requires a unique approach to customer engagement, using the right tools and techniques to meet their specific needs and preferences.

Combining Techniques for Maximum Impact Integrated Strategies for Holistic Engagement

Combining various customer engagement techniques can create a holistic strategy that maximizes impact across different customer touchpoints. Integrating SMS, email, WhatsApp, social media, and mobile app notifications allows businesses to cater to diverse customer preferences and behaviors, ensuring no opportunity for engagement is missed.

This integrated approach should be crafted based on customer data, tailoring the communication method to suit different segments. For instance, combining real-time alerts via SMS with in-depth email newsletters can cover both immediate and detailed information needs. Social media can bolster this by providing a platform for broader community engagement and brand storytelling.

By leveraging the strengths of each channel, businesses can create a cohesive and dynamic customer engagement strategy, enhancing customer experiences, building stronger relationships, and driving business growth. The key is to ensure that all channels are aligned with the brand’s voice and objectives, providing a seamless and consistent customer journey.


In conclusion, effective customer engagement in today’s digital landscape requires embracing the right tools and tailoring strategies to meet the unique needs of different industries. SMS, email, WhatsApp, social media, and mobile apps each offer distinct advantages that, when integrated, can provide a holistic and impactful customer engagement experience. The key is to understand your audience, leverage the strengths of each platform, and create a cohesive strategy that resonates with customers. By doing so, businesses can build stronger relationships, enhance customer satisfaction, and drive growth. This comprehensive approach to customer engagement is not just beneficial but essential in the competitive and ever-evolving business world.

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From all the industry startups we see growing around the market, Fintech is gradually picking up its pace with great consistency. The phenomenal rise in number of fintech apps and platforms launching every day worldwide shows a promising future. Reports also project 11.72% CAGR growth between 2024-2028, reaching up to 355.57 by 2028. The last decade was a revolutionary period when we saw some of the top fintech companies transforming into customer-centric businesses with the power of technology.

The market is burgeoning with tough competitors offering innovative services, and it will be a commendable task to surpass this level of competition. You can raise the bar and win this game only by gauging the future possibilities and taking action on time.

First of all, you need to identify the right ways to develop your fintech app, decide what features you need, and find your right target audience. Secondly, you must have a skillful app development team that follows the best practices of fintech app development and can help you launch your product with grand success.

The blog will help you find everything in a gist so that it becomes easier for you to delve deeper and research more before you decide to develop a fintech app for your business.

What is a Fintech App?

What is a Fintech App?

A Fintech app is a kind of software application created to digitize and automate financial services. They are innovative types of products offered by fintech app development companies for the fintech industry. By combining finance and technology, fintech apps enhance access to financial services and stand out as a better choice as compared to traditional financial institutions.

With the power of Fintech apps, your financial business can become simple and efficient in many ways, as it can offer you alternative financial systems like blockchain and crypto that are remarkably secure and safer than other options.

Fintech app development companies provide solutions such as developing web, mobile, or desktop apps for online banking, digital payments, and budget management. These apps are now trending in the market and are used by many tech-savvy users like entrepreneurs, banks, and companies for practicing safe, secure, and reliable solutions, saving time and work in handling finances.

Types of Fintech Apps

Types of Fintech Apps

The financial sector is wide and massive with various types and categories to explore. Some of the mainstream apps that have worked well these days are:

Digital Banking Apps

They are online banks offering a fast and easy method to handle banking operations like loans, balance checking, and so on. Various fintech startups are now developing such apps to enter the market. Even traditional banks are realizing the need for such banking apps as they provide different kinds of services online to users.

In addition, mobile banking has been the mainstream service provided by banks for years giving access to financial services like knowing bank balance, etc. Some of the popular digital banking apps are Chime, Ally, and Starling.

Insurance Apps

Insurance apps mainly provide different types of insurance services like vehicles, health, life, gadgets, and more. The primary goal of such apps is to enhance the insurance policy administration and claim process. Simultaneously, these apps ensure the reduction of insurance fraud risks. These apps offer affordable insurance policies with 24/7 dedicated customer support.

Lending/Loan App/s

They are mainly created to provide quicker loan access through peer-to-peer lending platforms or traditional. They provide good opportunities for both types of platforms and even for digital lenders. These apps include features like billing, additional offers and rewards, loan application forms, credit score checker, and much more.

Investment Apps

In the past, stock market investment was not accessible to everyone. With digitalization in financial services, everyone has a demat account and can begin trading on their own. Investors can get daily insights about the stock market trends and they can invest in national as well as international stocks, gold, mutual funds, and much more.

Nowadays, with the power of machine learning algorithms, Robo-advisory apps have become very popular, and they include data and risk-based investment advice.

Personal Finance Apps

These apps come in different types such as bill reminders, budgeting, tax preparation, expense tracking, and credit monitoring. Users can handle their finances here starting from helping users get knowledge about personal finance trends. These apps also offer digital accounting operations and give personalized tips.

Regtech Apps

The financial industry involves several risks and therefore needs strict regulations to avoid loss to the economy and people’s finances. Moreover, there is a lot of sensitive information that needs to be protected such as social security numbers, bank account information, and credit scores, from any fraudulent activities.

Regtech apps offer enough guidance to financial institutions and make sure everyone is compliant with the rules, can manage identities, report to regulators, and can monitor risks. These apps majorly rely on upcoming technologies like Machine learning and Big Data for automating regulatory operations.

Future Developments in the Fintech Industry

The influence of fintech applications in the financial services industry is rising sharply. And in the coming years, we will see the following trends and benefits of having such an app and winning an edge over the competitors.

Multi-Payment Options

We are watching the world practicing innovative contactless payment options like e-wallet, net banking, UPI, cryptocurrency, and so many more. These payment options are phenomenal but need the utmost security and safety measures. However, the onset of leveraging the entire stream of cybersecurity mechanisms powered with advanced technologies will ensure the utmost security of all types of payment methods.

Multi-Financing Options

The credit market is now flourishing with innovative offerings from fintech. Unlike in the past businesses that got started then, had to face several difficulties in getting loans from old-fashioned banks. The introduction of new fintech services such as P2P loan platforms has enabled receiving loans seamlessly with faster payback methods.

Surpassing Financial Exclusion

With the fintech revolution, banking has become more accessible and convenient for all types of users. Apps like Google Pay, Square Cash, Jupiter Money, Sage Pay, and many more have promoted the idea of performing all transactions at the fingertips.

More Investment Opportunities

From traditional investment methods to exercising safe investment practices online, Fintech apps have helped users learn the ways of investment through digitization. The very traditional investment sector is now evolving and fintech disruptors are breaking the barriers of accessibility. Some of the top examples are Acorns, Coinbase, Robinhood, and many others.

Features You Must Have in Your Fintech Application

Features You Must Have in Your Fintech Application

You must ensure your Fintech app is developed at least with the below key features to give better user experiences:

Login/Sign in Facility

This feature must be your first page for users to create their accounts by signing in and logging in to access personalized user experiences. Make sure to use the most advanced designs that can implement important security app login features like biometric unlock/authentication and two-factor authentication, to avoid fraudulent risks and theft.

Payment Gateway

The feature of payment gateway integration will help users connect with their preferred bank accounts for making online payments or through cards with your FinTech app. This will make your payment transaction journey simple.

Account Management

Once user sign in or create an account, they must add their key information to get the convenience of use. The feature also allows users to add additional information to their account including name and contact information, security settings, managing privacy, automating payment transactions, checking balance, and setting budgets.

Push Notifications

Push notifications are essential for reminding users to use the app. It also helps marketers to play with the marketing tricks and improve user retention ratios.


To get quick answers to any common queries of users, chatbots have remained effective so far. It diligently can serve customers with satisfactory answers through its AI-driven technology allowing users to chat with AI-powered bots. These chatbots enhance user experiences and improve your business to a great extent.

Transaction History

When you check the account balance, users also want to know the way they spend money and the entire transaction history. This feature helps them review past transactions, withdrawals, deposits, purchases, and more. It also provides other transaction details like dates, times, and a complete statement of financial records.

Points to Consider When You Develop Your Robust Fintech App

If you want your fintech app to be perfect, you must consider the below set of points to ensure your app development project turns out to be a success.

Third-Party Integrations

They are APIs that can help you strengthen your fintech app functionality. When you develop your fintech app, ensure to follow the below set of standards while integrating various third-party APIs:


When you develop your fintech app, security should be your major concern. Various government and non-government regulatory authorities have established financial regulations to ensure financial and investment security. If your app does not follow these standards, it may be attacked by hackers anytime.

Hence, you ensure the tightest security of your app must have security features like two-factor authentication and biometric unlock. Also, when you develop a cloud-based application, you must consider cloud security best practices for ensuring security.

Legal Compliances

You can protect your fintech app from cyberattacks by complying with the legal security guidelines that help you implement best app security practices. These regulatory standards are based on various services that you provide and provide you with user information.

For example, if you store cardholder information, you must comply with PCI-DSS regulations. If you are dealing with a user’s personal information, comply with GDPR guidelines. When you practice these two, you can optimize your fintech app and ensure seamless online operations.

Simplicity and Usability

Keep your app UI simple and easy to understand. Design your mobile app in such a way that it appeals to users to engage and gives meaning to their lives. Users must enjoy using your app and you must be able to reap the benefit of their higher engagement ratio. Simple and soothing apps with understandable UI will extend the scope of acceptance and user engagement.

Steps to Develop a Fintech App

Just like any other mobile application, fintech apps go through a detailed, guided, and systematic process of development phases. We have tried to help you understand the basic steps that you must follow to ensure your app is a sure success:

Establish your fintech app development idea

Do research on user experiences

Establish the scope of the product

Find the right technology and app development model

Select the right IT team and appropriate engagement model

Follow the fintech compliance

Ensure you follow all the compliance guidelines and regulations like GDPR, PCI-DSS, and many other

Also, find out the protection systems like KYC and AML that will safeguard user information from scams and online fraud.

Laws vary from country to country, so find out the laws of other countries if you are targeting an international audience as well

Create UI/UX designs

Your fintech app must have appealing UI/UX designs and must ensure your users get a smooth and amusing journey to your app.

When you create your app, make sure your UI/UX designs do not show errors and mistakes and must be created keeping in mind the latest trends and fashion

The app should look creative and appealing and must resonate with the user’s pain points.

Develop smart MVP

Build app, test, and take feedback for further iterations

Mistakes You Must Avoid While Developing a Fintech App

Avoid the below mistakes and know the right approach to develop your fintech app.

The cost of developing a fully featured fintech app is based on the organization’s unique proposals it has to offer. The fintech app development cost is influenced by various factors:

Here is a simple map that gives you information on the average app development cost based on the location:

App development cost based on the location

How Can Softqube Technologies Help You Create the Best Fintech App For Your Business?

We conclude this guide, hoping that now you are well-equipped with enough knowledge about developing a fintech app. How far did it help you in setting up the scope of your fintech app project? Fintech apps are helping users who are not just consumers but also finance business houses.

Softqube Technologies is a leading fintech app development company holding immense expertise in building robust fintech apps that can help you transform the way you deal with your finances. Innovating and brainstorming are close to our hearts, and so our clients admire our work globally. We have helped them revolutionize their financial business operations, enabling them to improve their business profitability and productivity.

Contact us today to learn more about our services!


Is it the right time to launch a fintech app for my business?

Post-pandemic, many tech-savvy consumers are looking for seamless contactless digital financial services that can easily manage their daily finance operations. Moreover, the rising security concerns have influenced the fintech industry to create innovative and highly secured apps that can safeguard users’ information and finances.

What is the exact timeline for developing a Fintech App?

It is difficult to find the exact timeline for building a fintech app. We need to know the exact requirements of your business and based on several factors like app complexity, no. of screens you want, and the kind of developer expertise it demands, we decide the timeline. You can share your app development requirements today with us.

How can Fintech apps help me make money?

Fintech apps can be monetized in several ways. You can implement various features like in-app advertising, partnering with other financial institutions, charging transaction fees, offering APIs or other developer tools, and much more.

The EdTech industry is evolving the philosophies of school teaching. Schools and students get more convenient and well-established teaching methodologies. School management systems are now developing hybrid learning techniques to make the sessions more engaging and interactive.

Softqube Technologies has contributed significantly to creating a positive education environment and improving the class teaching systems. We developed some of the most amazing education software and learning management systems like ORATARO and BrainFlex360. We have ensured to lessen the burden of students by enhancing their active participation and facilitating teachers in managing workload balance.

If you are looking for some of the top benefits that any education software implementation can provide to your institution, check out the below benefits of having one.

Personalized Learning

Enhanced Student Engagement

Improved Collaboration

Improved Collaboration

Seamless Administration

Better Ways of Assessment

Access to Vast Learning Resources

More Parent Engagement

More Parent Engagement

Cost Efficient

Higher Work Efficiency

Secures The Future

Secures The Future


More and more schools are now realizing the importance of educational software. In recent times, we see educational institutions embracing digital tools and various methods that can keep them in tune with the changing trends. Softqube Technologies is one of the topmost providers of educational software development services, offering a digital learning environment tailored to your individual needs and requirements. Our most successful products, ORATARO and BrainFlex360 are the biggest testimonials of delivering high-quality educational software to the institutions. With our services, you can provide a 360-degree learning and teaching solution, helping your students and teachers focus, develop, and collaborate seamlessly.

Artificial Intelligence is continuously influencing various business frontiers with its extraordinary capabilities. The design industry is not an exception. The impact of Artificial intelligence has triggered several jobs of designers due to its heavy usage in improvising creativity.

The fact is that AI works as a catalyst helping users to get through the targets. People have different perspectives regarding AI. Currently, it works as an augmented magic trick strengthening designers to create exceptional designs.

Now, how can we incorporate such magic tricks into our designing practices and how can we create stunning designs driven by AI?

The below blog answers not only the above question but also will give you insights on several ways of using AI in your UI/UX design practices. So let us address all your concerns.

What Level of Accuracy Does AI Provide in UI/UX Design?

The entire story of AI is based on algorithms that are created by humans. And no man in this world is perfect. With that, even AI can tend to goof up at initial levels. So, make sure before incorporating AI insights into your projects, you fast-check every suggestion and information that AI provides you. However, you can always rely on Google search for cross-checking and getting more insights. To be precise, if you are looking to work on a large-scale project, AI proves to be a good companion for research and design. And if that does not work, quality research with the traditional internet is the best option any day.

Top Use Cases That Prove Effective Use of AI in UI/UX Design

Integrating Empathy in Designs

The role of creating empathetic UX is to catch the real emotions of the users as it is a promising way to make them stay in your app for a longer time. When businesses fail to understand its impact, AI comes in. Automation is no more a challenge for companies. With AI design tools that support a variety of emotions, training machines can perform redundant tasks effortlessly. Incorporating human values via designs can become the routine UX design practice enhancing user interactions. Moreover, integrating various AI emotional apps using facial recognition and expressions can also improve designs to a great extent.

Improving Productivity with Automation

Design process automation enables UI/UX designers to work seamlessly on their designs. Repetitive tasks can be automated by using pattern recognition tools that will collect design pieces, validate the data, and suggest several design patterns. AI-powered tools and techniques adapt to the changes quickly and hence designers can quickly generate several design concepts. Even the entire documentation process and laborious tasks can be automated enabling higher levels of design efficiency.

Personalization and Data-driven Decisions

Data monitors the entire web world. We live in a world where tons of data and information are generated every day. So data only empowers your decision-making process. Designers leverage crucial data by analyzing user behaviors generated by AI-driven analytics. User behavior differs because of their distinct choices. However, some things remain common and that helps in making several decisions. The insights captured through data analytics on user choices and behaviors assist in understanding user preferences and dislikes while scrolling the screen. With the study done on each user behavior, organizations can create solutions that are based on personalized user experiences, leading to higher conversions.

Creating Generative Designs for Design Inspiration

Tools like Canva suggest to users which design part can be chosen next. Similarly for other AI-based design tools, you need to just mention the parameters that will provide you with creative design suggestions. However, Canva is not completely AI-driven but still can assist designers in incorporating creative designs into their presentations. Similarly, numerous tools help users improve their designs by sharing their current designs. So designers may not get a ready platter, leaving them with many suggestions and design insights from AI tools to work with.

Information Architecture (IA)

With Information Architecture, you can beautify and navigate your digital products by using apps that will comfort the users. The impact of IA has enabled designers to harness the capabilities of several AI models that are user-centric, can establish patterns, and can create stunning visuals and much more.

Product Iterations and Rapid Prototyping

Building an ideal digital product prototype is the most crucial job of a UI/UX designer. It takes longer time than usual sometimes as it involves a lot of market research and analysis. But with AI tools on the table, you get better alternatives with a rough idea along with certain parameters that will help you create exceptional prototypes. AI-powered prototyping tools provide designers with suggestions, and inspiration, and can save time and money. Designers can rapidly pass through the ideation process, build raw design pieces, and share it with AI to obtain ideas leading to several iterations. In this way, designers can save a lot of time.

Product Writing

Several design tools help designers build wireframes, that have several pieces of content to be written. Instead of putting ‘lorem ipsum’, designers can now get insights from content tools like ChatGPT, Bard AI, Jasper AI, etc. to get a meaningful product copy making users understand everything about design and its functions.

Usability and Accessibility Testing

AI tools help UI/UX designers to analyze their designs through diverse methods. One of them is usability and accessibility testing. Some popular tools like Visualeyes conduct user-centric tests that focus mainly on design patterns and user behavior. With similar tools, designers get inspiration for creating designs for visually disabled people or those who are color blind. With such tools, they can access several color schemes and navigation tools.

Top 5 Practices to Incorporate AI in UI/UX Design

Top 5 Practices to Incorporate AI in UI/UX Design

It is suggested not to rely completely on AI for creating better UI/UX designs, however, you can use the below practices:

Rigorous research on users

AI tools will provide comprehensive feedback on user traits and user behavior. UX researchers can create exceptional designs by analyzing the data and understanding patterns. With popular AI tools like Google Analytics, UserTesting, and Hotjar, and by keeping an eye on the heat maps, you can find out where the users stop and where they stay.

Finding the right AI-powered tool

Creating a unique design requires abundant research not only on the user statistics but also while choosing AI-powered tools. From user research to user testing, you must find the right tool that will help you cover the purpose of creating designs.

Make iterations with AI feedback

Test and analyze the raw design samples into your AI tools as they will give you feedback on your design patterns along with suggestions to enhance the visual appeal and accessibility. You can also obtain data-driven guidance to enhance your design speed and deliver prototypes at a faster pace.

Incorporate Human Creativity and balance AI suggestions

AI can only provide you with suggestions and relevant information. As mentioned earlier, relying on AI completely can be hazardous. Before using any AI-powered information, you must cross-check by researching on your own and by using your design instincts. Machines also tend to make mistakes, as they are designed by humans. The best design would be a subtle combination of AI and human intelligence with a perfect blend of creativity that human influences at a larger scale.

Stick to ethics while using AI

Relying totally on AI can hamper the authenticity and value of your designs. Despite being beneficial in several ways, you must always keep your stakeholders in the loop about how you are using AI for developing designs. As a designer, this gesture will reflect your professionalism and ethics.

Best 5 AI-powered Design Tools in 2023

Best 5 AI-powered Design Tools in 2023

Adobe Sensei


Adobe Firefly



Problems While Creating AI-driven UI/UX Designs

Problems While Creating AI-driven UI/UX Designs

No Control

Real designers wait to buy the ideas and suggestions of AI. And if they do, they somehow feel unsatisfied because designing is a task that gets completed only when you pour your years of experience into each nuance of the design-making process.


AI tools are trained and technology-driven. It relies on biased datasets and creates designs that may look quite stereotypical. To create innovative designs, you must think from the user’s perspective and make sure the designs are user-friendly and accessible.

No Human Creativity

Numerous algorithms and training datasets work behind every AI tool. Hence, each of these tools cannot be interpreted completely like humans in terms of critical thinking and empathy. To shun away from making your design tools more robotic, you must use them only following your design skills ensuring you get better conversions.

Technology Dependent

It is obvious that AI tools will save you time and can create many design tasks. However, the fear remains of too much reliance on technology over human intelligence. This may become lethal for designers and can hamper creativity and innovation.

How Can Softqube Technologies Assist You in Crafting Stunning UI/UX Designs?

How Can Softqube Technologies Assist You in Crafting Stunning UI/UX Designs?

AI will stay here for several decades and will keep evolving. However, it is impossible to beat human creativity with AI. Designers can use it as an assistant to create responsive user interfaces enabling saving on time and effort. At Softqube Technologies, we have a robust team of UI/UX designers who challenge AI to create outstanding designs. Our digital products give stunning user experiences driving the users to come back and access the designs.

Are you up with unique digital product ideas? Get in touch with us, our UI/UX designers are keen to help you transform it into a fully-featured digital product that will add value to your user’s needs.

As an entrepreneur, you may only realize the vitality of adopting the latest technologies once you face a setback running your business with only modern technological revolutions. Sounds harsh, right?

But this is so true. The Hence enterprise ecosystem worldwide now knows how contemporary technology can provide growth and revenue to your business. And now, even the traditional hospitality industry is not an exception, wherein they dive headfirst into the AI world, augmenting hotel revenues, maximizing profits, and enhancing customer experiences.

Currently, the hospitality industry is entirely dependent on tech solutions, intelligent chat-bots and voice-activated services. To meet the demands of each customer, hotels are well-prepared to revamp their services that will be powered by artificial intelligence and predictive analytics.

With chatbots, hotels are evolving in numerous operations such as handling booking inquiries and converting visitors into loyal patrons. There will be a time when instead of a human handling the front-desk booking-related queries, there will be a conversational chatbot, programmed to undertake human-like conversations through text and voice in multiple languages.

What is the Importance of Having Intelligent Hotels in the Future?

What is the Importance of Having Intelligent Hotels in the Future?

Hotel Operations

Attending guests in the traditional pattern from the front desk is gradually fading away. Soon, the days when you train your hotel staff to verify documents, answer queries, and manage check-ins will go away. One of the reasons is that up to a certain level, this pattern could not provide the highest level of efficiency and impact on footfalls in the future. Also, this approach is limited to attending only one person at a time, leading to a larger loophole in guest management. The impact of AI and digitization in the hospitality industry and the introduction of chatbots is giving necessary assistance to the hotel staff for handling multiple guests. Now, your chatbots can take care of queries your guests put across online and can minimize the pressure at the front desk. Also, self-check kiosks are helping improve customer services, shedding off the hassles of tedious check-in processes. Now customers can check in hassle-free and can have consistent guest experiences.

Hotel Revenue Management

If you have a powerful assistant like Artificial Intelligence, your hotel’s revenue management will become a game-changer for you. When you collaborate with a trustworthy AI development company, you in-depth analysis of historical data and predict future demand and revenue, helping your hotel business in optimizing pricing and supercharge your earnings. And it is not just that! AI is not just setting the prices, but can also develop dynamic pricing strategies that are completely based on occupancy, demand, and key aspects. Even in peak hours, the magic of AI can be more impactful. AI can also become your inventory guru, helping you estimate future demand trends and adjusting room availability. This will ensure you can sell rooms at premium rates during the peak times and can minimize unsold rooms in the off-season timings. With AI, you can get a universal view of expenses, profits, and various other factors that impact your business cash flow. Moreover, AI-backed tools and technologies will help you find the best rates and grab the most dynamic opportunity available in the market, helping your profits soar high.

Hotel Marketing

AI will be changing the entire hotel marketing strategy by performing better targeted and personalized marketing campaigns. Through the information about guest preferences, demographics, and past behavior, you can automate time-consuming and redundant tasks like customer segmentation, data analysis, and campaign management. Your hotel marketers will be able to redirect their resources in framing better marketing strategies. They can also analyze vast amounts of data by using predictive analytics for customer behavior forecasting and knowing market trends. Moreover, chatbots and virtual assistant promotes hotel marketing, permitting hotels to have real-time guest interaction and provide personalized recommendations.

Further, AI is playing a significant role in establishing your target audience like influencers for hotel campaigning and monitoring social media platforms. Finding the right customer feedback and sentiment, and responding to brand mentions, are the sheer benefits of AI. Automation and optimization of digital marketing campaigns and identifying the target audience, all can generate efficient results with the power of AI.

Hotel Sales Enhancement

Nowadays, even hotel group sales managers adopt artificial intelligence to attract business travelers through predictive analytics. You can forecast group sales in demand for the future, and proactively target potential business travelers. There are powerful AI-powered personalization and recommendation engines helping sales managers create tailored sales pitches and packages to fulfill the specific needs of travelers. Again, the AI-powered chatbots and virtual assistants provide 24/7 support to their customers and help them seamlessly perform tasks such as booking reservations, answering questions, and providing recommendations. With impactful data analytics and insights, the task of targeting the right audience and engaging with them will become a breeze. You can track the performance of group sales, optimizing real-time decisions, guest behavior, and market conditions with real-time analytics.

Enhanced Guest Experiences

Enhanced Guest Experiences

AI is evolving hotel guest experiences rapidly in just a decade. And in the forthcoming decade, there will be personalized and efficient services with automation engines, virtual assistants, concierge services, and smart room technologies. In addition, AI promotes security mechanisms safeguarding crucial data and potential threats against it, smartly offering the best services and amenities to the guests. By integrating AI with virtual reality and augmented reality, AI can provide immersive experiences to the guests like virtual tours and virtual room selection. Lastly, automated check-out enables guests to easily check out from their rooms through their mobile devices or voice commands, and the bill is shared in a text message.

Evolving Human Resources

The entire system of recruitment will be changing in the hotel industry after the adoption of AI. This is because all the repetitive tasks like screening resumes and conducting background checks, and repetitive tasks, etc., will be done through automation. Hence, your human resources managers will save a lot of time, enabling them to focus on strategic activities like building relationships with key clients and providing personalized guest experiences. Even through predictive analytics, employee behavior can be forecasted, making hotels smart enough to make informed decisions with effective recruitment strategies. Once again, here virtual assistants and AI-powered chatbots can interact with job applicants and assist them with the job roles and application process. As the optimized scheduling and workforce management keep the check of staff levels, all the hotel resources can be used efficiently. You can also analyze employee performance, generate feedback, check the training needs, and find out employee engagement levels. Your hotel management staff can design and implement effective programs for employee retention and reducing attrition levels. Your employees can be protected from potential cyber threats, by getting alerts in case of emergencies. Hence, AI integration enhances staff recruitment with great efficiency and productivity.

Large Chains

For all the large hotel chains, implementing AI creates a significant impact on your business. Automation plays a pivotal role in AI implementation, as repetitive tasks like inventory management, data entry, and customer services can performed easily. Your hotel staff can keep the focus on framing effective strategies like how to build relationships with key clients and how to provide personalized services to guests. You can predict large amounts of data and customer behavior through predictive analytics, enabling you to craft data-driven decisions. With personalization and recommendation engines, you can provide targeted personalized experiences to individual guests based on your past behavior and demographics. With predictive maintenance, your hotel staff can immediately address issues before the guest’s problems. With AI, price optimization and inventory decision making is done based on market conditions and guest behavior. Demand forecasts and room availability adjustments can be taken care of accordingly, enabling efficiency in hotel management. Moreover, AI can also optimize energy efficiency by managing the heating, lighting, and cooling systems of the rooms, leading to economical usage of energy consumption and reducing costs. Hence, as an owner of a large hotel chain, you can centralize the entire operations and can manage multiple properties and locations with the power of AI, thereby improving guest experiences.

Impact of Small Independent Hotels

If you are the owner of a small independent hotel, you can still adopt automation for handling repetitive tasks. With the AI implementation, you can focus on building client relationships and enhancing personalized guest experiences. Similarly, predictive analytics, personalization, powered chatbots, and virtual assistants are various tools and strategies that can be seamlessly implemented across hotel management. Smart room technology will reduce costs and promote energy optimization. You can optimize inventory management by demand forecasting and adjusting the room availability. Hence, AI can help your small hotel business in reducing costs related to management and hotel operations and will assist you in becoming more competitive as compared to large hotel chains.

The Future of AI in the Hotel Industry

The Future of AI in the Hotel Industry

As hotels are getting more and more aware of the significance of AI implementation, the prospects of AI in the hospitality industry are bright and ever-shining.

With advanced personalization, AI will augment the guest’s journey, improving their experiences by providing customized services based on their choices and preferences. The integration of AI with IoT will give seamless and convenient user experiences, improving hotel efficiency and productivity. AI-driven virtual and augmented reality technologies are more popular now in the hotel industry as they offer immersive experiences to guests.

Softqube Technologies – Providing true and interactive experiences to the customers.

From task automation and offering tailored guest experiences to enhancing guest satisfaction and seamless operations, Softqube Technologies has provided the best artificial intelligent services to customers. With the evolution of technologies, hotels are now embracing AI at a faster pace in their operations and recruitment processes. To stay competitive, AI implementation in creating better hotel revenue management solutions has offered significant benefits to their hotel business, increasing Hence efficiency and guest satisfaction. Contact Softqube Technologies to develop robust hotel revenue management solutions for your business! We are here to assist you in improving your hotel operations and guest experiences.

In a certain situation such as a global pandemic or a sudden snowstorm creating havoc, it would be impossible for students to safely commute to school. With the deadly past containing the COVID situation, there might be weeks of disruption of learning, and both students and educators may get frustrated. Currently, the sheer power of technology has enabled schools to seamlessly transition to virtual learning, making sure that education does not get interrupted irrespective of the weather conditions or any sort of geographical barriers. With digital transformation in education, it is just not about enjoying convenience, but rather it serves as a catalyst that would improve learning and will give access to a variety of study materials online.

The article today dives deeper into the outstanding impact of technology in the field of education and the way it can fill in the gaps. We shall talk about the concept of digital transformation in education and understand the improvement in operational efficiency and student experiences across the globe. We shall also discuss an innovative case study of the ORATARO Classroom Mobile application that has significantly created a positive impact in the lives of students, parents, and teachers after digitalizing the education process. If you are planning to digitize your educational institution, consider this article as your guide to getting started with digital transformation in education.

Digital Transformation in Education

Digital Transformation in Education

When a new technology is implemented in any industry, the operational processes get streamlined and amplify the customer value. For any education system, digital transformation can fulfill the emerging demands of students and can revolutionize the administrative processes.

At present, students are largely connected with the outside world with the power of the internet. More than 58% of students in high school use the internet to finish their projects and homework.

There are several scenarios where digital transformation has influenced education to a great extent. Scenarios like homework assignments and their online approval, raising complaints to parents on incomplete assignments, test and exam schedules, updating course work, automation of sick day requests for students, using digital forms to reduce paper usage, and digitizing departmental administrative tasks are live examples. With the implementation of digital transformation, institutions can simplify internal procedures and automate tedious tasks. Also, students can perform manual paperwork with faster digitized online administrative procedures.

Applying Digital Transformation Techniques Into Education

Applying Digital Transformation Techniques Into Education

At Softqube Technologies, we created the ORATARO classroom mobile application for our client. It is a smart communication platform designed exclusively for students, teachers, and parents giving them real-time updates on various scenarios such as homework, class activities, circulars, academic calendars, progress updates, and group discussions. We created this app with a lot of hard work and integrated super smart features of the classroom enabling improvements in student and teacher performance. In addition, we made the app highly scalable and customizable to fulfill the needs of the users from time to time. With this app, all types of student-related tasks and administrative work can be optimized avoiding any sort of potential errors.

Know how we implemented digital transformation technologies into the core of education. The below scenarios revamped the entire administrative workflow as well as the student and teacher performance to a phenomenal level.

Real-Time Homework updates

The application facilitates real-time communication between students, parents, and teachers. With this unique platform, teachers can seamlessly update parents about homework and classwork assignments. The features keep the parents aware of the child’s academic performance, and their daily assignments and enable them to provide adequate support to their children from time to time.

Seamless Test and Exam Schedule Calendar

For parents, it becomes difficult to keep track of tests and exam schedules every time. With the ORATARO Classroom mobile application, the process was simplified at a phenomenal level. The application offers a calendar feature that regularly sends the academic calendar to parents via push notifications. This helps students and parents to be well-prepared for the next assignments and keeps them from unnecessary stress and confusion

Enhanced Student Collaboration with Engagement

This unique classroom mobile application goes beyond traditional communication methods. It offers a comprehensive platform for the students to engage and interact with their peers and also provides course materials. Students get access to updating their course progress and also they can share information on their walls. In addition, they can effortlessly share albums, and pictures of important study materials with their groups or friends. This fosters collaboration and develops a sense of active community support within the educational environment.

Material Downloading

Moreover, this feature supports student learning to a great extent. The ORATARO application permits students to download test papers and exam papers for home practice. This powerful feature helps students to develop higher retention and reinforces their understanding of concepts of the entire course material, leading to improved academic performance with self-directed study. Hence, the ORATARO classroom is a comprehensive tool that connects stakeholders and enhances the educational experience by promoting active learning and communication within the school community.

The Future of Education Powered With Digital Transformation

The Future of Education Powered With Digital Transformation

Way ahead, education will tremendously transform in terms of improving student experiences and will focus on campus environment, learning methods, and teaching. Recently, there have been several use cases frequently applied in many institutions like contactless attendance, video conference, AR/VR for better learning, adaptive learning techniques, smart class systems, and AI-driven online assessments.

Digital transformation is continuously enhancing learning experiences for both students and teachers. From online learning to building smart classrooms, institutions can now analyze student performance through online examination and by giving personalized learning experiences. You need to choose the right technology partners who can help you transform your educational process. Like our project implemented successfully, Softqube Technologies can assist you ORATARO Classroom in developing responsive and result-oriented educational solutions starting from ideation to deploying the best edtech solution. Get in touch with us today.

he healthcare industry offers visionary thoughts and channels exponential growth for making the biggest contribution to human welfare. Being home to the largest working population in the world, the position of India as a global startup is rising fast. Offering the opportunity for superior experiences and outcomes and improved access to the world’s remotest parts, Augmented Reality, Virtual Reality, and Mixed Reality hold massive potential to strengthen our healthcare ecosystem.

AR (Augmented Reality) is the technology that superimposes the virtual elements in the real world to enhance contextual meaning, whereas VR (Virtual Reality) enables users to immerse in a virtual environment entirely and creates a completely stimulated environment. Mixed Reality, also known as “extended reality” and “hybrid reality” has the potential to alter every industry, and healthcare is no exception. A combination of AI, AR, and VR, MR is emerging as a tech in order to create experiences that can blend the experiences of real-life environments with digital elements.

As per a report by Research and Markets , in 2020, the MR market was valued at USD 376.1 million, and by 2026 is expected to reach USD 3,915.6 million with an anticipated CAGR of 41.8%. The global VR and AR industry in healthcare is predicted to grow quicker and reform in the next few years. A data consulting and analytics firm based in London, Global Data estimated that VR and AR markets will rise by around 25%. The contribution of India to this was projected to be approximately $550 million in 2020, and by 2023, it is projected to grow to $6.5 billion.

Today, with more than 2000 startup companies working on VR and AR technologies in this country, envisioning a refurbished healthcare landscape would be mindboggling in the upcoming years. These immersive visual technologies, along with XR technology in healthcare, are expected to be a disruptive and permanent force in the future that enhances both practitioner and patient safety while fueling innovation. Let’s have a look at how AR, VR, and MR are reshaping the future of healthcare.

AR, VR, and MR: Reshaping complex healthcare problems


The impression of AR and VR in healthcare offers varied applications in healthcare services allowing stakeholders to boost the overall experience for providers and patients alike. The introduction of VR and AR technologies such as Magic Leap and Microsoft HoloLens has unlocked the doors to numerous opportunities in the healthcare industry. Mixed realities provide infinite possibilities in medical diagnosis, rehabilitation, treatments, surgeries, and training, making it extremely accurate and detailed.

Instant/ real-time diagnosis

The healthcare industry is using VR for immersive visualization. Various other usages of VR include supporting medical practitioners to gain a multi-dimensional sight of medical scans. They can get a thorough understanding of the patient’s medical condition. The incorporation of AR in healthcare diagnostics is helping the industry with tools for real-time visualizations by combining its development with MR.

MR headsets can record the patient history verbally that is communicated by medical professionals, that anyone can access, including the nursing staff. Moreover, these headsets can analyze data and give reports to doctors in real time, thus eliminating the requirement to go through physical reports manually, making diagnosis more accurate and faster. MR glasses can link the digital images on the body of a patient and help medical practitioners in conducting real-time analysis.

Enhanced image-guided Surgery


MR develops personalized 3D models for each patient and visualizes the interior anatomy in a completely immersive environment, thus helping pre-operative simulations. Wearable MR devices, along with new emerging imaging technologies, can help in complex surgical procedures greatly, like reconstructive surgeries, where holographic overlays aid surgeons in viewing the bone better and identifying the path of blood vessels. As per Grand View Research, the global MR in healthcare market size in 2019 was valued at USD 54.2 million and is expected to increase at a CAGR of 48.7% from 2020 to 2027.

Medical training

In recent years, mixed realities have seen popularity in academics, where they can act as an aid for teachers in teaching various techniques and subjects. Students also hone their skills before they perform surgeries on patients. Also, doctors use MR for rehearsing complicated surgeries, thus saving their valuable time during the procedure, increasing their success rate.

The first AR system for surgery adds a 3D representation that helps the surgeon view the tissue, skin, and anatomy of the patient via his beam vision. A holographic AR platform has been developed by a digital healthcare company that provides surgeons with visualizations and patient information during surgery. This platform lets surgeons review 3D images of the specific anatomy to ensure the success of the surgical procedure. Augmented Reality, virtual reality, surgery, treatment, well-being, and self-care improve several aspects of healthcare.

Accurate disease and risk diagnosis

AR-based applications benefit doctors to detect, avoid, and treat numerous diseases with an improved prognosis. It can visualize information collected from several sensors into one unified interface for determining specific causes for a patient’s condition. Also, it allows doctors to monitor organs, lesions, veins, and other structures without invasive procedures.

Empowering healthcare professionals

MR empowers healthcare professionals to renew and rethink the healthcare industry by speeding up the process of diagnostics and streamlining care time, thus improving outcomes and enabling personalized experiences for patients. The surge in the clinical research shows positive results of mixed-effects treatment for patients generates positive impacts on healthcare professionals and patients as is anticipated to boost the market growth. The increased studies and research activities that signal the use of MR in certain diseases like mental health and pain management will increase the growth of sales in the forecast period.

Capabilities of Telemedicine

As more patients depend on virtual visits, telemedicine has become increasingly crucial, and VR has taken this procedure to the next level. In healthcare VR allows doctors to accomplish sensory tests on patients with monitor impairments like muscle weakness in patients suffering from stroke. Companies have been incorporating VR into telemedicine, XRHealth being the prime example.

Improving patient experience

Establishing a patient-doctor relationship is a vital aspect that aids in building trust between them. When communication is effective, concise, and clear, patients can trust doctors. MR helps in establishing it in a much more immersive manner. It assists doctors in explaining things in detail to patients for better understanding and clarity. In the healthcare sector, MR improves surgical accuracy and minimizes response time. Eventually, this leads to smooth treatment and also a satisfying experience for the patients.

Hesitance in implementing VR, AR, and MR


MR can be used in various situations in healthcare, from acute care units to home care. While MR technology is projected to increase patient satisfaction and outcomes and save costs, healthcare professionals have been encountering various challenges when they prepare to implement it. High investment costs, the lack of suitable skills among the medical practitioners, fear of data loss, creating a secure environment, defining reimbursement schemes, and establishing interoperability with the existing systems will likely stifle the market growth during the assessment period.

Also, as the integration of VR and AR has advanced significantly, certain challenges have been deterring its adoption on a massive scale in health care. Implementing VR and AR systems is expensive as the development of these programs needs top-quality graphics cards, computers, and hardware. Also, there must be a precise tracking system, specialized accessories and high-resolution displays. The execution process is slow, mostly because of the high cost incurred in its design and implementation. Compact educational constraints and face-to-face communication hinder VR and AR applications in health care. With these technologies through all-encompassing information going digital, the risk involved with data breaches surges.

In conclusion,

Over the anticipated period, despite these challenges, progresses in regulatory policies are predicted to ease the adoption of the technology. Factors such as speedy advancement in sensor technology, growing increased user acceptance, MR applications in medical treatment, and amplified workload of healthcare workers are pushing the adoption of MR in the global healthcare market. Also, the benefits of MR systems, like reduced human effort, better service quality, and improved operational efficiency, are estimated to boost the rise of mixed reality in the healthcare sector.

As per the estimation of Statista report, in 2025, the global MR market will surge by around 3.7 billion U.S. dollars, and the healthcare sector will grip the majority. It will not be shocking to see clinics and hospitals amplifying the use of AR, VR, and MR technologies in their clinical activities. So, it can be said that with the apparent limitations, the healthcare industry in India and across the globe is amplifying the integration of VR and AR and will advance in discovering the best solutions for both specialists and patients, thus making the health system work best for all.

With more organizations looking to undergo a digital transformation, it is vital to understand how data and analytics are the thread carrying the project from start to finish. The most profitable organizations of today use data analytics to turn their data into insights that transform their business operations. Post-pandemic, the marketplace faced some unforeseen disruption, and therefore it has become imperative for organizations now to digitize how they engage with both their customers and employees.

Whether the goal is to dislocate, compete, or withstand, businesses of all kinds of industries, types, and sizes have to reimagine their business procedures and models. The market of digital transformation is valued $588 billion. As per research firm Statista, in 2021, digital transformation is the top-most primacy for IT technology initiatives in universal companies. In 2021, worldwide expenditure on digital transformation reached 1.59 trillion U.S. dollars. By 2026, global spending on digital transformation is anticipated to hit $3.4 trillion.

Access to accurate data can aid organizations keep up with the state-of-the-art trend and helps in better forecasting what can happen in the future. This can indicate to taking upbeat actions that can drive justifiable development. Leveraging data for making imperative decisions is vital for businesses.

Today we will discuss the true meaning of digital transformation and explain why data and analytics have a significant role in any successful digital transformation.

Digital Transformation

digital transformation

Digital transformation refers different things to different businesses. For example, for a retail store, digital transformation refers to altering the business model by addition of an e-commerce ability to the brick-and-mortar presence. A company with digital commerce in place means embracing digital technologies or altering processes to evaluate customer attributes and behavior to hyper-customize its product offerings and provide an improved customer experience. Digital transformation practices digital technologies to make improved or new processes, services, or products. It is vital as it helps companies to be more operative and efficient and better to meet the necessities of their stakeholders and customers. The digital transformation uses technology to create different or new business process services. It can create new business models and opportunities, and improve efficiency, speed, or performance.

Digital transformation is determined by the necessity to stay ahead in the competition, better engage with customers, and expand operational efficiency. Organizations need to invest in organizational processes, structures, and new technologies to digitally transform. Additionally, digital organizations assist organizations to better strive and to change in the marketplace. For a fruitful digital transformation, you must implement the right technology, infrastructure, and data strategy to streamline your organization and become an agile and more competitive player in the marketplace. It needs organizational, digital processes, and technology change. Also, it needs a highlighting on data and analytics as these two are fundamental accelerants of any effort in digital transformation process.

Role of Data Analytics in Digital Transformation

role of data analytics in digital transformation

Data analytics performs a vital role in digital transformation by empowering organizations to comprehend their customers, elevate their operations, and recognize new operations. Organizations effectively using data analytics will be placed better to be efficacious in the digital economy. Also, data analytics can aid organizations to better understand their customers and also sense new opportunities for growth. Moreover, data analytics helps organizations optimize their operations to make them more effective. Digital transformations are vital in the digital economy, for organizations to remain competitive. Data analytics help organizations in making the most of the initiatives of data digital transformation and place themselves healthy for success.

It helps organizations understand customer behavior, categorize trends and patterns, and make superior decisions. Also, it helps to optimize business processes and improve operational efficiency. To realize the overall potential of data analytics, companies need to invest in the right capabilities and tools and create a data-driven culture. Gradually organizations look to digital transformation to advance competitiveness, suppleness, and efficiency. Data analytics is the key enabler of digital transformation. This assists organization drive business insights and help organizations in making better use of the data assets. Data analytics help organizations elevate operations, improve customer experience, and make better conclusions.

Data and Analytics are the thread carrying Digital Transformation

data and analytics are the thread carrying digital transformation

As consumer expectations and technologies continue to evolve, organizations need to keep pace. The ability of a company to thrive and compete is determined by its ability to make informed, quick data-driven decisions. Also, data can be used to improve an existing product or design new offerings. Also, data can be offered as an item itself, enabling organizations to compete in the digital economy.

Where data provides information, analytics offer insights leading to informed decision-making. Using data and analytics as a thread carrying your digital transformation, before beginning and throughout, enables you to overcome key problems of modern business that can be barriers to successful data initiatives. Modern business problems involve:

For any organization, these modern problems pose roadblocks and are likely the reason you are looking for digital transformation. Understanding your issues that you wish to solve and also being able to prioritize them is vital to having a successful consequence. If you wish to allow data and analytics for driving your digital transformation and carrying it through, you will find that you set yourself up for a long-term flexibility, digital enhancement, and enablement across the business. If you define your goal, it will help you to map out where you are and where you wish to go.

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Components of data and analytics required for a successful digital transformation

components of data and analytics required for a successful digital transformation

Digital Transformations, too often, fall short of their purposes, and the reasons are complex and varied. Beginning with the framework of data and analytics in mind helps drive forward the program and ensure that you understand the return on investment presently and in the future. Digital transformation is not a one-time project. Rather it’s a continued program that depends on data and analytics. Also, it is not just the adoption of new technology but within the organization aimed at
For a successful digital transformation, the core components of data and analytics involve:

In Conclusion,

Businesses have been speeding up the adoption of the latest technologies that help digital transformation and also empower them to become digital champions. Modern big data analytics solutions aid organizations in gaining unparalleled intuitions into the underlying procedures and thus make digital innovation an achievement. The insights from big data help organizations predict the risks and thereby prepare for any unexpected events. Big data analytics helps organizations in validating vast sizes of heterogenous data instantly, drive meaningful business outcomes, and adopt modern trends in fast-changing environments. When you need to begin your digital transformation program, keep in mind that data and analytics are not only where you begin. Rather it’s the thread that carries your organization through the transformation process and enables you to change with the market.

Human society has been permanently changing in every aspect. It has experienced several challenges, including financial systems collapse, political conflicts, and wars. We live in a world where technology can blur the line between the digital and the physical. This always-on environment offers emerging companies the possibility to break long-held monopolies. It is a world of innumerable pitfalls and incredible opportunities. As technology is transforming the way humans behave and live, brands need to change with time.

To survive society and improve things, it is important to invest in communications, production, market, and technological progress. In this fiercely competitive environment, “innovate or die” is true for all brands. Flexibility is the only key trait to stay ahead in this competition. In the digital space, disruptive trends are emerging. It not only affects business operations but also transforms the way we market to and communicate with customers. IT impacts almost all the technologies and layers of society- social, health, education, forecasts, analysis, management, production, communications, and medical security.

Global spending on digital transformation has touched $1.59 trillion in 2021, up over 20% from the previous year. Adapting existing IT solutions using cloud extensions was a common approach to digital transformation in 2022, with the worldwide public cloud market estimated to reach more than $490 billion. As of 2022, around 90% of organizations have implemented cloud technologies with the highest adoption rate.

Digital Transformation

Digital Transformation refers to the alteration occurring when new business models and digital technologies spot the value proposition of the prevailing services and goods. The swift rise in the usage of mobile devices for work and personal use, a shift referred to as the consumerization of IT, has enhanced the potential for digital disruption across several industries.

Digital disruption generally happens after a digital innovation like the BYOD movement, the Internet of Things, machine learning, and big data. Digital innovation affects how customer behaviours and expectations evolve, resulting in organizations shifting how they create services and products, evaluate feedback, and produce marketing materials. This shift in digital strategy occurs at the societal, industry, organizational, and individual levels.

Examples of Digital Disruption

Impact of Digital Transformation on the Process of Business

impact of Digital Transformation on the IT Business Infrastructure

To remain competitive and adapt and improve new business processes, existing businesses must set up efforts while engaging in complementary and strategic cooperation. With various modern technological solutions, the optimization and improvement of the activity can be accompanied in various ways. Data integration throughout the organization is a strategically important decision. The biggest advantage of storing data in the centralized database and corporate systems is the chance to increase the ability to transmit information all over the organization and to reduce costs.

In the process of the digital transformation of any business organization, the organizational structure, business processes, and business models are changing.

Improved organizational structure: A much more disciplined approach to business all over the company irrespective of the physical place and/or location in the organization structure

Customer-driven business processes: Every operations department can put more emphasis on the customers and more effectively respond to product demand.

Management models: More informed management decisions with full information regarding the effectiveness in every division of the business organization.

Digital Transformation, in some sectors, involves production processes primarily. For manufacturing companies, this is particularly typical. Reducing costs while digitizing the development, testing, and production of new items is of paramount importance. Mobile applications have become more important to improve the internal communications of employees and production processes than to interact with customers, mainly not end-users. Information processing and large databases are more focused on production. The digitization of production procedures opens up several opportunities to develop industries and for globalization and internalization.

In the agricultural sector, digitization is being prepared, and transformation needs a change in training and education. During a pandemic, global supply chains are severely hampered or disrupted. Using global supply chains, the business problems associated with are-

Implementing the web-based supply chain management systems gives every participant a way of making information and data available more easily through portals and browsers. The Internet allows the move from sequential supply chains to simultaneous supply chains. Implementing a Supply Chain Management (SCM) system enables the move from sequential, push-based models to concurrent, pull-based models of production, allowing the business to be driven by customer demand and efficient customer response.

Impact of Digital Transformation on Customers and Employees

Impact of Digital Transformation on Customers and Employees

Digitization transforms any business and its way of work and changes the boundaries of consumption, distribution, and production. These trends are opportunities like the emergence of new products, techniques, and processes and threats to employees and employers who have to adapt to the organization of work and the distribution of skills and work. The overall effects of the labor market are dominated by the worldwide pandemic, which requires telecommuting for digital company managers and employees.

Digital transformation changes organizations from within, influencing management strategies and organizational structures as it influences their interaction with competitors, partners, and customers externally. Increasing dependence on innovative business models and developing new technologies redefines business processes in trade, reduces transaction costs, and optimizes business organizational structures.

Digital transformation, along with related business platforms, intensely alters the work of organizations. This leads to significant variations in labor force specialization and job retention. Digital transformation pursues maximizing capital assets by enhancing the intensity of labor in the mainstream. Digital business transformation is fundamentally a driver of organizational alteration, enabling more systematic control and monitoring of the work in the homework or the office of the employees. It provides new opportunities for external and internal cooperation.

The impact of Digital Transformation on the IT Business Infrastructure

impact of Digital Transformation on the IT Business Infrastructure2

The introduction of one single integration platform for business that supports every type of business integration between different Business to Businesses (B2B), from Business to Government (B2G), between different applications Application to Application (A2A), EDI (Electronic Document Management), Integration with external software solution offers through electronic invoicing, API management, and other services ensure a competitive advantage. An integrated platform ensures seamless integration of every system in cloud services, data storage, application, and company

The big IT companies like IBM, SAPO, and Oracle offer in their portfolio of products and services, database management technologies and cloud services. DBaaS (Database as a service) is an operational and architectural approach that allows IT vendors to offer database functionality as a service to users. Data usage is the largest business in the world. Around 1.4 trillion dollars from Facebook and Alphabet come from consumer data as well as their use by companies.

Competition Through Innovation: The Modern Crucible

Digitization has improved competition in the world of business. Even if your business is operating in a niche market, now you are competing globally. It has never been more important for companies to study the strengths and weaknesses of their rivals. Companies are now stuck in the never-ending game of innovation.

Here are how the major players have been investing in innovation without toppling their overall business model.

Mobile Brainstorming

Employees of an organization do not sit at their desktops the entire day. They are on the go, collaborating on slides during their networking lunch or checking email between meetings. Fierce TechExec’s study conducted found that 71% of workers spent more than 2 hours a week accessing information about the company via mobile devices. Embracing mobile technology in day-to-day operations and using mobile technology to our advantage has become very important. Mobile technology like voice assistants and smartphone helps employees to work more efficiently. When you move quickly, innovation can only happen, and mobile is the best way of iterating with speed

Startup Collaborations

By collaborating with a startup, established brands can augment their agility. Large companies are recognizing the enormous predictive potential of startups for new customer needs and market trends. Startups recognize that market knowledge and specialized focus are keys to success. Large companies, however, cannot invest in micro-interests as startups can.

A PWC Global Fintech report found that 88% of the legacy banks were threatened by new financial technology. Thus, 82% of the legacy banks said they would collaborate with emerging fintech startups. It is evident that to create more innovation, even in conservative markets, organizations have been partnering with startups.

Empathy mapping

Empathy maps are referred to as tools to predict the changing behavior of people. They help determine what customers think, say, do, and feel in response to the marketing. Empathy mapping is used to identify the pain points, perceptions, wants, needs, and beliefs of customers. With innovative messaging, resolve these pain points that help them overcome their blockades to your brand.

Phygital innovation

IoT, or the Internet of Things, is on fire. IoT has transformed the way what we refer to as ‘phygital’ phenomenon. Phygital technology has been merging the digital and physical into a cohesive experience. Usually, Phygital technology is implemented in a retail setting. For instance, a retailer can integrate brick-and-mortar locations with the eCommerce experience, such as smart mirrors. For optimizing businesses with phygital technology, you do not need to be in retail.

Boeing, for example, used AR (Augmented Reality) to help its employees interface more safely with equipment. Consider what PTC has been doing to shake up the manufacturing and industrial world through the use of AR in the workplace.

The worldwide AR market size was valued at $42.20 billion in 2022, and in 2023, it is projected to grow to $62.75 billion. This technology is going to alter the world for the better. Also, Phygital technology bridges the gap between customers willing to shop online and those who wish to shop in-store. Embrace the phygital and get creative with how you conduct business, train employees, and sell to customers.

Exceeding Expectations

Today’s customers are more impatient, more demanding, and more curious. So, innovation is everything while competing with impatient customers. Especially in the fast-paced digital environment, future brands need to understand the customer’s mind. While exceeding their expectations, this helps you to meet customer needs. Using these tools helps in digital innovation that can deliver on customer expectations.

Online Collaboration Tools

You need to hear information from the customer directly. This is the reason why some web design companies are successful. They conduct real user testing to determine whether UX (User Experience) is up to snuff. Use online collaboration tools to glean feedback from your employees and customers.

A list of practical tools that help businesses transform digitally include-

practical tools that help businesses transform digitally

In Conclusion,

In the swiftly developing digital landscape of today, transformation is not a luxury but has become a need for businesses to endure relevant and competitive. Transformation is not easy. However, the payoff can’t be ignored. While embracing technology, fundamentally, you are changing how you look at your customers and how you do your business. By embracing modern practices, trends, and tools that complement your business practices, you become a brand of the future. To gain a competitive advantage, companies must embrace digital disruption. When an industry experiences digital disruption, we can say that consumer needs are shifting. Therefore, understanding the disruption aids businesses to keep the existing clientele happy and create opportunities for new customers.

Nowadays industries such as healthcare use advanced artificial intelligence and analytical tools to streamline business processes and provide personalized services to patients. This sector is experiencing a rapid revolution in the use of data.

Embracing a data-centric mindset in healthcare opens up a floodgate of opportunities. It has the potential to enhance the patient experience and enable personalized medicine. It also allows healthcare providers to shift from a reactive approach to a proactive one, leading to improved care. Additionally, utilizing data in healthcare creates opportunities to enhance the environment and optimize efficiency.

Knowing the power of data supremacy, the amount of data generated by healthcare organizations, ranging from patient information to clinical data, is astonishing.

While clinical data often takes center stage in digital transformation efforts, it is crucial not to overlook the significance of operational data. Operational data encompasses patient demographics, appointment scheduling, visit information, and billing data. This type of data provides valuable insights into healthcare operations and patient care.

This article delves into the importance of harnessing operational data to tackle various health and care challenges. With the usage of such efficient data, healthcare professionals can enhance care coordination, improve scheduling and capacity management, foster innovation, and more.

Research Done By Healthcare Setups

Healthcare organizations and research institutions want to enhance health and care by simplifying the tasks of healthcare teams and accelerating digital transformation, all while prioritizing the use of data.

When we talk about managing data for life and empowering organizations to take charge of their data, considerable effort is invested in working with intricate clinical datasets. These datasets encompass vital information like medications, diagnoses, and care plans, modeled using openEHR.

Healthcare organizations must deploy necessary strategies that can manage the process of data extraction and give meaning to the vast volumes of unstructured content. Additionally, there are various other crucial healthcare datasets, such as genomics data, imaging data, claims data, and clinical trials. Often customers seek help to solve the issues that arise with other important sets of data.

What is Operational Data

So what is Operational Data?

Information like demographics, visit information, scheduling appointments and billing is operational data. Specifically preserved in a structured format within the clinical and administrative systems, this data is accessed by very limited users. The secondary usage of this data is for performing analytics that is often done offline and is limited to the ability for proactive intervention.

Organizations are presently striving to bring a generational shift in healthcare delivery services. From EHR to a patient-centered view, healthcare setups now want systems that can support end-to-end patient issues across the entire healthcare industry.

And for that, there are innovative healthcare systems established in London building new patient-centered services such as shared care planning services. This particular service is now available across all five Integrated Care Systems. The said initiative has unlocked silos of clinical data and has established a vendor-neutral setup that caters to real-time data usage and harnesses its potential wherever needed across the regions.

Harnessing Similar Patterns to Unlock Operational Data

Harnessing Similar Patterns to Unlock Operational Data

Based on the research done by various healthcare experts and scientists across the globe, it was found that harnessing similar patterns into operational data is quite possible. Let us discuss further why we should do this and what sort of problems can be solved by adopting such a view toward operational data.

Inadequate Coordination of Care

Imagine a scenario where a community or social care team is scheduled to visit a person’s home, only to find out that the person has recently been hospitalized due to a fall. Unfortunately, community and social care systems typically have no visibility of emergency admissions or related encounters. Having a centralized and reliable source of information that displays or alerts on emergency or acute admissions throughout the entire healthcare system could significantly reduce wasted visits and greatly improve the coordination of care.

Scheduling Without Effectiveness

The lack of shared information among different healthcare providers poses a challenge in identifying available resources and scheduling care efficiently. This limitation hampers the ability to promptly deliver care to those in need. However, there is a promising opportunity to practive predictive analytics and advanced AI models that enable resolving bottlenecks in care delivery before they occur.

Fragmented Capacity Management

During the COVID-19 pandemic, healthcare systems faced significant difficulties in obtaining accurate information on bed capacity in Intensive Care Units (ICUs). Some resorted to manual processes and cumbersome excel spreadsheets to share this vital information. With the implementation of cohesive and automated systems, healthcare providers can overcome this fragmentation and gain real-time visibility into bed availability, ensuring efficient utilization of resources during emergencies and beyond.

No Innovation and Proper Ecosystem

The absence of comprehensive information on patient activity poses a significant hurdle to innovation and the establishment of patient-centered ecosystems. To foster innovation and support the development of regional healthcare ecosystems, it is crucial to provide real-time access to patient information through dynamic dashboards, events, or open APIs. Such transparency can spur collaboration, enable novel approaches, and enhance overall healthcare services

Late Discharge and Blocking of Beds

A common challenge arises when medically fit individuals continue to occupy hospital beds due to a lack of awareness about available social care packages that match their needs. But when operational data is integrated from both health and care sectors, a robust platform can be established to address this issue and other similar use cases. This= integrated approach facilitates the efficient matching of individuals with appropriate social care resources, enabling timely discharges and minimizing bed blocking.

Existing systems may be available to customers to fulfill various requirements in terms of achieving population health management solutions or care records, but often this data remains locked and is not accessible to everyone.

Had this data been given in the hands of the right research and analytical team, they can:

Presently, there are a set of healthcare groups in the world who utilize these advanced healthcare systems and by adopting this approach, they get enough benefits.

To give an example, Slovenia had issues with patient identity and operational data that were scattered across several systems and frequently unavailable or only partially accessible. As previously indicated, this circumstance led to problems with care coordination and ineffective scheduling. The Slovenian National eHealth project is now putting a federated operational repository into place to address these issues head-on. This repository will act as the nation’s consolidated and reliable source for data on patient demographics and ADT (Admission, Discharge, Transfer). The ultimate objective is to provide a solid base that permits the development of a modular ecosystem made up of linked apps. This ecosystem will deal with a variety of use cases, including both primary patient care and secondary data use.

How Does it Work

Historically, operational data interchange entailed the difficult process of sending data across systems through HL7 ADT communications. Those who have implemented systems based on this method are familiar with the complexities and business logic required, even in smaller-scale deployments inside a single firm.

Many healthcare organizations nowadays are fully modifying this method to revolutionize it. In order to provide a single source of truth, we propose moving away from messaging and toward contemporary RESTful APIs that guarantee all data is kept in a vendor-neutral fashion. Depending on the needs, the data can either be spread across many supplier groups or consolidated.

Within the business, this architectural strategy can be scaled up and effectively shown in the field of clinical data. The only distinction is in the standards that may be chosen. Using FHIR for operational data while using openEHR for clinical data is the best practice. The same tested patterns—automated cloud-based deployment, ongoing security measures, elastic scalability, and high-performance capabilities—are used.

What happens when all this is combined with clinical data

What happens when all this is combined with clinical data:

Moreover, by merging operational data with clinical data, healthcare providers can access a wealth of valuable insights into patient care. Leveraging the capabilities of openEHR, healthcare organizations can effectively model intricate clinical data encompassing medications, diagnoses, and care plans. Integrating this comprehensive clinical information with operational data allows for a holistic view of patient care.

Analyzing this merged dataset enables healthcare organizations to uncover patterns and trends that can significantly impact treatment decisions and ultimately enhance patient outcomes. This integrated approach also breaks down data silos, fostering improved collaboration among healthcare providers. As a result, patient care becomes more coordinated and cohesive, with multiple providers working together seamlessly to provide the best possible care.


Digital transformation efforts can only go effective if operational data is added to the system. This data can help you give enough insights to coordinate, schedule, innovate, and perform capacity management. To fully understand the capability of operational data various healthcare systems must break down silos and set up a vendor-neutral ecosystem that can provide real-time usage and can enable re-using of data across all regions.