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"In The Know" is not just another social media platform; it's a revolutionary concept that redefines how we connect, appreciate, and engage with one another. In a digital world filled with self-promotion and superficial interactions, "In The Know" stands out as a beacon of authenticity and collaboration.

Problem Statement

The digital landscape has long been plagued by self-centeredness and a lack of meaningful connections. Traditional social media platforms often prioritize self-promotion, leaving users craving deeper, more authentic interactions. There is a pressing need for a platform that fosters genuine conversations, celebrates positive attributes, and brings people closer together.

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"In The Know" addresses this need by offering a dynamic platform where users can connect, rate, and engage in a whole new way. With the ability to search for anyone and rate them on personal or professional attributes like kindness, patience, and honesty, the app encourages users to celebrate each other's qualities.

But it doesn't stop there. "In The Know" takes collaboration to the next level by allowing users to create events and add people to them. This feature enables users not only to rate events but also to rate the individuals within those events, adding depth and context to the ratings. What sets "In The Know" apart is that all these ratings are visible not only to your friends but also to their friends, creating a ripple effect of positivity and appreciation.

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User Feedback

The heart of "In The Know" lies in its users. Their feedback has been overwhelmingly positive, with many citing the app's unique approach to ratings and community building. Success stories abound, with users sharing how the platform has enriched their relationships and created opportunities for deeper connections.

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Enhancing Collaboration and Insight

By enabling private events, "In The Know" aims to foster even deeper connections among friends while providing a platform for more specialized and in-depth conversations. Users can gather valuable insights, opinions, and perspectives from their trusted friends, further enhancing the collaborative nature of the app.


Ensuring Privacy and Control

We understand the importance of privacy and control over one's digital interactions. Therefore, users will have the flexibility to create and manage these private events, inviting only the individuals they wish to engage with on a particular topic. This ensures a safe and comfortable environment for meaningful discussions.


Future Plans

"In The Know" is committed to evolving and enhancing the user experience to meet the changing needs of our community. In the near future, we are excited to introduce a new feature that will empower users to create private events tailored specifically to their friends.


Private Events for Friends

Our upcoming feature will allow users to create private events limited to a select group of friends. These events will serve as intimate spaces where individuals can come together to discuss a single topic of interest. Whether it's a shared hobby, a particular passion, or a specific area of expertise, these private events will enable focused discussions and knowledge sharing among a trusted circle.


Expanding Opportunities for Connection

With the introduction of private events, "In The Know" continues its mission to create a dynamic and versatile platform that accommodates various facets of social interaction. Whether it's public events, ongoing community discussions, or private gatherings among friends, our goal is to offer diverse opportunities for users to connect, share, and learn from one another.


Design thinking

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User research
Design strategy
Competitive analysis

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User personas
Empathy map
Problem statement

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User flow
User journey map
Information architecture

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Visual design

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Usability test

Typography & colours


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User can sign in via Facebook, LinkedIn, Gmail or Apple to access the app.

Dashboard (Feeds)

After user enters the app they can view the feeds in their dashboard, from here user can like any feed, view video on the feed, add comment to any rating.

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Search Users

From here user can search other users to rate them.

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Other User Profile

This other user’s profile page from where user can see the average rating of this user and give rating to this user. User can view other user’s wall as well.


Start Rating Input

From start rating user can enter event name, select the type and add images for this rating.

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Select Rating Attributes

After some inputs here is the multiple attributes from which user can give rating.

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Rating details

After the submission here is the details of that rating.

Create Event

Create Event

Appart from directly giving raing any user can create Event.

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Rating Event

It is also possible to rate event directly.

View Event

View Event

View event and giving feedback to event it self or people in that event. There is also a wall for that event.



As we move forward, "In The Know" remains dedicated to its core values of fostering genuine connections, celebrating positivity, and providing innovative solutions for our users. We look forward to the launch of private events and are excited to see how this feature will enrich the "In The Know" experience, enabling users to connect with their friends in even more meaningful ways.

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Hari Patel | 18 Jul 2024

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