How Does Softqube Provide A Virtual Shopping Experience To Users With Metaverse?

It does not matter how many crises the world sees now and then, the technological innovations and evolutions will still keep amazing the people over the years. As we embark on the new era of a virtual world, Metaverse steals the show by taking us to a point where our virtual and physical meet with great awe.

Metaverse – A new digital virtual universe is a spectacular innovation made with a vision to empower the world with virtual world technicalities. Thousands of brands have shifted and turned their services into this new universe – Metaverse. 

Some of the most crucial industries such as entertainment, e-learning, e-commerce, gaming, and healthcare are now heading towards adopting this innovative landscape of Metaverse. 

How Metaverse Influences Omnichannel Businesses?


With the 89% average customer retention, omnichannel engagement strategies are gaining a high momentum. Customers now love to move seamlessly from brick and mortar stores to online ordering to social media to email. The research says that 55% of VR users experience satisfaction from moderate to extreme. And that leads to ensure that you give positive customer experiences in the metaverse. 

Immersive experiences enable customer engagement and help you get their full attention. Studies show that the amount of information stored in the memory is 70% higher when AR is used. And that can create a huge impact on your brand. 

With VR you can offer memorable customer experiences in the metaverse that they will never get in the real world. Some of the top brands like Ikea and We Make-up are expanding their businesses rapidly after launching AR and VR technology into their business strategy. 

How Softqube Can Help You Give Immersive Shopping Experiences To Your Customers?


Virtual Reality in e-commerce is bringing multiple benefits. From increasing engagement to gaining higher conversions and leading to better retention rates. All this is now becoming possible by unlocking the potential of VR solutions. But a lot of things need to be considered. 

At Softqube, we take care while creating intuitive eCommerce platforms by incorporating some of the most essential components and strategies used for a successful VR implementation. Spare a few minutes to find out how we help our clients in transforming their eCommerce businesses.

Choosing the Right VR Use Case

VR is a very versatile technology and is applied in a range of different ways. We use 3D showrooms, VR tours, virtual design studios, and more to give your customers a progressive virtual reality shopping experience. But what works for a fashion online retailer may not work for a toys manufacturer or a hardware chain. So, before giving your business a VR makeover, we carefully examine existing options from the perspective of your company specifics, target demographics, and audience preferences. The options of implementing VR in eCommerce include but are not limited to:

  1. Virtual stores
  2. VR showrooms
  3. VR fitting rooms
  4. 3D in-store tours
  5. 360-degree videos
  6. VR apps and games
  7. And even VR test drives

Creating Intuitive VR Content

For Virtual reality, content always remains the king. We make sure to smartly introduce VR technology into your business, but to make it stick and bring tangible results for you is a different story. We provide the support of highly engaging and compelling content, to make VR a big hit for your business. 

Creating top-notch content for VR solutions does not have to cost you an arm and a leg. The most important thing is to put your audience first and make users the protagonists in their own VR experiences. We give the viewers an active role, immediately pique their curiosity and engage them more effectively. Other components that we use for emphasizing the VR content includes:

  • Strong storytelling
    Most memorable VR experiences are always based on a worthy story, character- or plot-based, that unfolds around the protagonist. We make sure that the content flow remains logical and consistent throughout the entire story.
  • High-quality video
    Just like with any video platform, issues like latency, resolution, bitrate need to be carefully considered to deliver superior QoE for end-users. To avoid cybersickness, we encode VR video to 60 fps for smooth and fluid motion.
  • Convincing sound
    Truly immersive VR needs equally compelling audio to make users’ experiences as real-life as possible. 3D sound enables audiences to perceive things in a completely natural way and massively improves immersion. As a part of our best practices, we include accurate audio spatialization as well as audio and video synchronization.

Ensuring Seamless Payment Methods


Payments can easily make or break a buying experience for your customers, no matter where they shop. We ensure to optimize each of the VR settings to enable a smooth checkout process in particular rather than taking up the challenges by asking buyers to leave their virtual world and use traditional payment methods.

To solve this problem, we collaborate with forward-thinking online merchants and install in-VR payments that enable users to pay right in their virtual reality shopping environment. One such example is Alibaba’s VR Pay which lets shoppers purchase goods through VR devices simply with a nod of a head. Payscout, a merchant processor, launched a VR Commerce app for Google Cardboard that features Visa Checkout built into its menu.

Safeguarding Customer Data


To immerse a user in a virtual world, we leverage VR technology by using various features such as eye-tracking, gesture recognition, iris scans, voiceprints, and other personal characteristics. This massive amount of biometric data is connected to personal financial information, geo-location data, creating a perfect privacy storm.

We design all this to ensure better control over personal data. GDPR requires the implementation of privacy by design and by default, meaning that data protection needs to be baked in from the start. Being one of the successful VR services provided, we use technical measures like pseudonymization and data minimization to guarantee that only strictly necessary data is processed in each case.

Data security cannot be overlooked too as customers share their financial information and need to be sure it is properly safeguarded. Like with any connected technology,  we apply standard security measures like data encryption, network security, regular firmware updates, integration with trusted third-party providers, and more.

Softqube Is Here To Build Your Futuristic Ecommerce Platform

With the giant companies putting their best resources behind creating immersive virtual worlds, the future is all bright and exciting. There are so many people getting engaged in virtual reality games and the next generation seems much more comfortable with virtual worlds. They may even want their favorite brands to meet them there. 

As companies try AR and VR to acquire its benefits, Softqube Technologies has not left a single stone unturned to infuse the right skills, talent, and knowledge into the development team for building world-class VR and AR solutions. As VR technology continues to evolve, there will be new use cases and eCommerce will brim with abundant traffic from across the globe.

If you are planning to transform your ecommerce business into a first-class virtual reality shopping experience, you need a carefully crafted strategy that can allow you to seamlessly weave the tech into the fabric of your ecommerce business. Softqube can help you out in finding the right use case and move towards implementing it along with focusing on high-quality VR content and ensuring you get seamless checkouts with the best data security standards.


How Good Are The Top CRMs Integrating With Quick Books – A Quick Analysis

The topmost benefit that CRM can give is the potential to perform the entire business with great synergy. Combine your communication and marketing tools with your sales platform, and you are good to go. Now, your team can execute and track various sales conversations via a single tool. In case you are depending on the accounting software as well for managing incoming and outgoing payments, then CRM has a lot to give to your business.

QuickBooks is an accounting software platform designed to serve small and medium-sized businesses. It offers the simplest ways to handle the daily accounting procedures such as routine sales and expenditure, customer invoices, accepting payments, bill payments, and generating reports for planning and tax filing.

Almost all kinds of major CRM platforms on the market are providing QuickBooks integration. However, these integrations are not that equal. Some CRMs give a single-click setup, and others need a long and more complicated installation process to follow.

And hence, it becomes so important to make wise choices when each CRM user comes with a challenge to select the best platform that can seamlessly integrate with QuickBooks.

So here is a blog that will help you find the reasons why you must synergize CRM with accounting software, and some of the best CRMs that integrate with QuickBooks and QuickBooks Online.

Your First CRM Should be QuickBooks – Know Why

QuickBooks is majorly used by small businesses as it can store customer contacts and buying histories proficiently.

For a new business, the initial requirement is to get access to customer information from the accounting software. But QuickBooks can just help you manage billing and accounting. Hence, you need to connect your QuickBooks account with software that can help you handle your pipeline.

When you know your business is going to expand, you must get ready for the automation. Because automating your invoicing, billing, and follow-up on unpaid invoices will save your precious time.

The moment you unite QuickBooks with a perfect CRM platform, you will start getting transparent results of your entire sales funnel. This will boost your lead conversions and ultimately will help you grow your business.

How Can CRM Integration Really Help You?

Importing all your data from QuickBooks is essential. Because then only will you realize the number of leads you have in your pipeline.

In addition, you will start getting insights on the quality of customer lists, details of their proposals or estimates, and much more. Also, you will begin to understand the way your team responds to these customers during a follow-up and whether they are working to their best abilities or not.

The cold leads are not with QuickBooks, but they are with your sales team.

Top CRMs That Integrate With QuickBooks.

1. Nutshell

Nutshell is a stealthy CRM and automation platform. It is designed to enable the sales team to perform quick tasks. The QuickBooks Online integration here is a mixture of sophistication and simplicity.

If you have a customer list stored in QuickBooks Online, you can import it into Nutshell in just a few clicks with Nutshell’s direct importer.

All of your QuickBooks Online customers will be rolled over into your CRM in seconds, so you can start tracking communication histories, nurturing clients towards repeat business, and incorporating your QuickBooks contacts and data into your sales and revenue reporting.

In March 2020, Nutshell released a native QuickBooks Online integration, which allows customers to send people, companies, and leads to QuickBooks from their respective pages, as well as create invoices in QuickBooks directly from the lead page.

nutshell-contactSend any Nutshell contact or lead to QuickBooks Online in two clicks.

zapier-integrationNutshell also offers a Zapier integration, which allows you to trigger invoices, bills, or new records through QuickBooks Online once you’ve enabled the connection through Nutshell, and keeps customer records synced in both places.

Best for: Sales teams looking for a full-featured CRM that’s user-friendly and highly customizable, with the bonus of having easy integration with QuickBooks Online.

2. Method

Method is playing pretty excellent with almost all the QuickBooks products.

Even if you are or not using QuickBooks Online, Pro, Premier, or Enterprise, your data will integrate seamlessly with Method. Because of its broad integration capabilities, it’s a good choice if you’re looking for a CRM where QuickBooks is integral to your sales process.

From creating estimates to invoicing, Method makes it simple to perform common QuickBooks tasks from within their system. Method also syncs contacts across both platforms to save you loads of time on data entry.

method-invoice(Invoice directly from Method.)

However, for what it offers in QuickBooks features, Method lacks in some other important aspects of a sturdy CRM, like pipeline automation, customizable reporting, and built-in phone capabilities.

Best for: Companies whose #1 priority in a CRM is how well it plays with QuickBooks.

3. Insightly

Insightly takes great pride when integrated with QuickBooks.

Like Nutshell, Insightly’s main focus is around its QuickBooks Online integration, and they’ve done it well. Insightly’s integration is simple to use, easy to install and offers you a lot right out of the box.

You can view the payment history and status of any of your customers in a customized “QuickBooks Online” tab.

Like other CRMs, Insightly will give you a complete history of any customer you have on your books, allowing your sales team to have a better understanding of the customer they’re dealing with.

Because it plays so nicely with QuickBooks, you might find it surprising that you can’t create invoices or estimates directly from Insightly. Despite all the bells and whistles, you have to leave your CRM to bill a customer. You also can’t accept direct payments through the CRM either, so if these features are deal-breakers for you, you might have to look for another CRM.

Best for: Businesses that need advanced project management features in their CRM platform.

4. Zoho

Zoho’s integration with QuickBooks needs a lot of customization. You need some time to set it up, though.

Although Zoho allows you to add QuickBooks easily enough from the integration dashboard, that’s about as simple as it gets.

Once you’ve allowed access, Zoho requires you to then manually configure your import and export process for QuickBooks:

The benefit of bearing this complexity? Once you set up QuickBooks in Zoho, the level of control you get back is great.

After the initial manual setup, you’ll then have the option to create timesheets, integration reports, and bills with just a few clicks and push them straight to QuickBooks, as well as sync your invoices and expenses back to QuickBooks automatically

advanced-quickbooks-crm-relationshipBest for: Companies who need a customized, advanced QuickBooks/CRM relationship.

5. Microsoft Dynamics 365

Microsoft Dynamics CRM offers well-rounded functionality realized through applications focusing on key CRM components: sales, marketing, and customer service.

Microsoft Dynamics 365Sales allows sales teams to centralize account and contract information, gain full control over opportunities in the sales pipeline, schedule engagement activities, monitor sales performance, and carry out other tasks streamlining the sales process.

Key features focused on sales activities include:

  • Contact and account management
  • Territory and quota management
  • Quote and order management
  • Opportunity and pipeline management
  • Customer contract management
  • Task/activity management
  • Product and price line management
  • ROI analytics

To provide for the consistency of the sales, marketing, customer service processes, and accounting workflows, Microsoft Dynamics 365 integrates with QuickBooks via third-party connectors, e.g., InoLink, Zapier, etc., and custom integrations.

microsoft-dynamics-crm 6. Salesforce

Salesforce once had a special integration with QuickBooks called Salesforce for QuickBooks.

The program allowed the sales CRM to plug straight into QuickBooks. But there were problems, and the software was scrapped after three years. The integration was only set up for businesses at the lower level of Salesforce, and it turns out the program wasn’t compatible with a lot of Salesforce’s own extensions.

Thankfully, Salesforce also plays nice with Zapier. So if you’re looking for a QuickBooks integration through Salesforce, you can still have it.

Once connected, you’ll be able to sync your QuickBooks customers to Salesforce accounts and view all of their details from the CRM interface.

You can also do loads of other stuff with the integration, like create transactions, invoices, and manage accounts.

A complete sales history will also be available to your team right from Salesforce, along with an automatic data sync between both platforms.

salesforce-sales-cloud(Customer breakdown from the Salesforce dashboard.)

Best for: Large companies who are looking to work from the Salesforce Sales Cloud.

7. Copper

At the moment, the only way to connect QuickBooks to Copper is through Zapier. You’ll need premium QuickBooks and Zapier accounts to connect the two.

Once you connect through Zapier, you’ll be able to log payments as activities. You’ll also be able to view past invoices and payment amounts on your records, straight from the Copper dashboard.

Copper’s integration with QuickBooks is fairly limited. There are only a couple of functions available through Zapier to make Copper and QuickBooks talk. But if you only need a lightweight QuickBooks integration, and you are looking at Copper because of its integration with G Suite, don’t be entirely put off.

Even its simple integration will allow your sales team to view key data for each customer on their email dashboard:

copper-dashboard-in-g-suite(Data synced from QuickBooks straight to the Copper dashboard in G Suite.)

Best for: Companies who have sales teams that work primarily out of G Suite.

8. Freshsales

Freshsales is another CRM that puts its QuickBooks integration at the forefront of its sales pitch.

Freshsales lets you pin or connect invoices to contacts from the CRM, which can come in very handy if you are having trouble chasing payments.

freshsales-interfaceThe integration allows invoices and customer histories to be kept for each customer on the Freshsales interface.

But it’s the built-in phone feature that makes this integration unique. If you’ve got problems with invoices or payments, your finance team will be able to follow up with them easier—all from Freshsales.

The feature will also be a massive bonus if your sales team closes more deals over the phone. Because of its functionality, Freshsales gives your sales reps the tools to control the entire deal, from prospecting to the final invoice.

Best for: Sales teams who close a lot of deals over the phone.

9. GreenRope

Even the smaller CRMs on our list are getting in the QuickBooks action.

Although GreenRope only has about 3,000 customers worldwide, they offer direct integration from QuickBooks into their software.

Some of the features you’ll get from the integration include importing customers as new contacts and transferring your invoices across platforms.

You can also sync your customer data over from QuickBooks and then set the system to update any data from that point, automatically.’

GreenRope currently uses QuickBooks’ own Intuit Web Connector, which can be easily installed onto your desktop. You need this to be running for the syncing of invoices and contacts within the CRM, though.

Their reporting functions are relatively simple to use, if a little clunky:

greenrope-dashboard(The view from the GreenRope dashboard.)

Best for: Businesses who are looking for a one-stop, no-frills CRM.

Check Out For The Best CRM, and Not The Best Integration

Integration of QuickBooks with your CRN is of utmost vital. And that is why most of the CRMs have come to the forefront in the market and are offering the best ways to integrate QuickBooks into their system.

So it is important to integrate QuickBooks with your CRM, but not that important when it comes to selecting the right CRM platform.

Choosing the right CRM for your business can make a great impact on the performance of your sales team – unmentioned is the customer service team, your marketing team, and how they work together in sync here. So always ask yourself, are you looking for a CRM that befits the QuickBooks, or a CRM that fits your business?

Ultimately, choose a CRM that can help your business grow and fetch more productivity, rather than looking for just a small part of it.

Integrate Syspro ERP With Inventory System To Boost Your eCommerce Business

Harnessing your resources to establish a strong brand presence on various eCommerce platforms is a herculean task where all the knowledge floating around the web on how to increase the efficiency of your eCommerce business, very few talk about the real solutions that work for the long term.

It is all about adopting the smartest techniques and processes that can align with your ERP software and help your business focus its energies on gaining productivity. There are several ERP software available in the market to automate and manage your business process differently.

Integrating the right tools and applications with ERP software brings higher efficiency and reliability. With the Syspro ERP system, you are sure to get seamless process workflows designed to give your business greater productivity. The blog discusses everything about the Syspro ERP implementation process for all types of business platforms you are availing.

All you need is to work with a reliable Syspro eCommerce integration development company that can convert your goals into a potential reality. So let us head over to learn more about this technology.

What Makes a Syspro ERP Software?

The software comprises many core business process management modules. They can help your eCommerce website giving you astonishing results.

  • Finance and Accounting
  • Regulatory compliance documentation
  • Inventory management
  • Production management
  • Quality control
  • Sales management
  • Quoting of Prices
  • Customer Service

The software provides all these services in an interface that has an enriched UI. On top of all this, you will also get a mobility solution with the Syspro ERP

What are Manufacturing Processes Covered by ERP?


what are manufacturing processes covered by ERP

The modern world is evolving in terms of business operations. Manufacturing companies establish clear business process strategies to reach the end goals. The processes are agile and highly responsive because they are backed up by experts who undertake deep research analysis while framing effective strategies. Syspro ERP covers the best business procedures to make your business grow exponentially

  • Assemble To Order
  • Batch
  • Configure To Order
  • Discrete
  • Engineer To Order
  • Job Shop
  • Make To Order
  • Make To Stock
  • Mixed Mode
  • Process

How ERP System Supports Business In Reaching Goals?

The system provides holistic business solutions that are sustainable and attainable by the company employees. There are several levels of support systems addressed by Syspro ERP

  • Senior Executive
  • Finance
  • Information Technology
  • Operations

How ERP Helps Solving Business Challenges?

There are several challenges at the forefront of any eCommerce business. While working on an ERP system you need to adopt a holistic approach to solve the maximum number of challenges. Syspro ERP system offers real-time solutions for almost all your business problems. Find out the list of challenges solved with the ERP system

  • Cost Control
  • Demand Driven MRP
  • Distribution Management
  • Financial Management
  • Global Expansion
  • Governance, Risk, and Compliance
  • Growth Management
  • Inventory Optimization
  • Lean Manufacturing
  • Manufacturing Management
  • Process Improvement
  • Sales and Operations Planning
  • Supply Chain Optimization
  • Traceability

What is ERP Integration and How Does It Help?

Syspro ERP supports the company at a phenomenal level. What you must know is the process of integrating the software with an eCommerce platform. The implementation process needs skillful experts who can ensure the avoidance of manual entry of data from your platform to the ERP system or vice versa. With a proper inventory system at your exposure, you can integrate it with the Magento or with any other platform that you use.

How Will Softqube Help You Grow Your Business?

Over the years of providing efficient ERP implementation services, Softqube holds a strong command in developing all sorts of integration for popular eCommerce platforms. We give you a team of skillful and proficient experts high in caliber and talent to help you do the job you need.

We at Softqube provide the following integration services for Syspro software

  • Magento ERP Integration
  • Shopify ERP Integration
  • osCommerce ERP Integration
  • BigCommerce ERP Integration
  • Zen Cart ERP Integration
  • nopCommerce ERP Integration
  • eCommerce ERP integration

Final Thoughts

Your business thrives and survives because of your ERP system. And that makes it important for your company to ensure that both technologies – the eCommerce platform and ERP system are well integrated to enable high returns on your investment. Get in touch with our experts today to get the best solutions for your eCommerce business.

Optimize Your AWS Lambda Performance in 2022 – Learn The Best Practices

The serverless applications utilize AWS Lambda as the most frequently used deployment pattern. You are free from managing infrastructure as it helps you run backend code on AWS services. The code you run on AWS is called functions. It allows you to access your own functions as well as pre-made functions. You can create events at your comfort and AWS Lambda is there to run it down.

AWS Lambda Performance Optimization

In case if you are running large and heavyweight applications and constantly get worried about the server capacity, then you need not worry. Because AWS Lambda will let you implement your code without servers. Not just that, AWS Lambda performance optimization will enable you to create the logic for workload management and event integration. Besides, when you use Amazon Lambda, you do not require any kind of third-party administration or external packages are not required to be implemented as a part of the backend process.

So what exactly do you need to do?

All you have to do is upload the compressed folder that contains code and Lambda. This will automatically identify the execution and continue with processing power allocation that is totally compatible with any amount and type of incoming traffic.

Predicting the performance of AWS Lambda systems is quite a task. However, we have ensured here in this blog to take you through some of the best practices that could be implemented and can be set as a benchmark when you configure the AWS Lambda performance.

AWS Lambda Performance Optimization – Best Practices for 2022

There are some typical factors affecting Lambda’s performance such as memory size, runtime environment, concurrent processes, coding processes, application start time and load time, code optimization, etc.

Here is the need to focus on optimizing the performance because it helps tune the above-mentioned factors. All you need to do is follow the best practices during the code execution process. Let us dive into them right away.

Lambda Handler Positioning

You need to keep the Lambda handler separate from the core logic. This practice would help the developer in increasing the functionality of unit-testing in the code.

Reuse Execution Environment

Make sure you avail maximum usage of the reusability of the execution environment, as it can increase the function performance. When there are more invocations to a particular instance, initialize those instances so that the same instance can be reused multiple times, and hence witness a remarkable reduction in the execution time of the function, thus increasing the performance.

Also, as the instance is being invoked multiple times, the issue of data leakage is possible. Hence, developers should not utilize the run time environment for user data storage, event handling, etc., for security implications and rather utilize the execution environment.

AWS Lambda Performance in 2022

Create Persistent Directory Connections

A provision says that Lambda might eliminate the idle connections with the directories in a given time. When a developer tries to invoke these idle connections, they might face an error. Therefore it is recommended to create persistent connections with the libraries and directories. You can use the keep-alive feature present in the runtime environment to maintain the persistency of its connections.

Use Environment Variables

For any function that needs to pass the operational parameters, then it is highly recommended that the developer must use the environment variable present in the runtime. Like for example, while coding with Amazon S3, one can create the environment variable as the name of the S3 bucket, instead of rigorously coding it.

Control on Dependencies

Amazon Lambda is filled with a package of multiple libraries in its execution environment. Also, periodically, Lambda introduces certain updates in its features and functionalities to provide its users with a set of features with the latest trends and technologies.

With the periodic introduction of those updates, there is a possibility that certain functions present in Lambda also change. Hence, this might also result in dependency on some functions. To overcome this, it is advisable to include all the dependent functions into a single package during the deployment phase.

Reduce Package Deployment Size

It is suggestible to design your package of functions in tune with what is required in the runtime environment. This helps to reduce the time taken for package deployment that initially needs to be downloaded and used when the functions in the package are invoked. For example, it is advisable not to upload the whole library for the AWS environment for deploying the functions of the applications built in Java or .NET Core. Instead of this, the developer can select only the dependent modules of the code that pick up only the AWS environment’s required elements.

Reduce Unpackaging Timings

You will save a lot of time when you spend it lesser on unpacking the packages that need to be deployed. Instead of creating larger class files in Java, for example, it is recommended that the required packages and functions be included in the files with the .jar extension, located in different libraries or directories. This results in faster execution of the Java application.

Decrease Function Dependencies

We recommend you make the dependencies among the functions less dependent. Mostly, a developer will choose the best and the latest framework that is introduced in the market for his app execution, no matter how much heavier they are. So, in Lambda, the developer should choose a lightweight framework based on their requirements for the applications. The simpler the framework used to execute the code, the lesser the dependency among its elements and components in the libraries.

Frequent Use of Code Recursion

Utilize the code recursion at the maximum levels. Recursion is the function as it calls itself to be and continues to show up until certain criteria get fulfilled. This leads to infrequent unnecessary invocations of the functions. It also increases the time and space complexity of the functions. This also increases the cost of the execution of the function in terms of processing power. Not only this but even if there is a slight change in the code, it may affect the complexity and dependency of the function drastically.

AWS Lambda Performance

Rigorous Performance Testing

You must regularly test the performance of your Lambda Function. This activity becomes more crucial as it ensures that the developer picks the memory’s optimized configurations in terms of size. If there is a slight increase in the size of the memory, it may also affect the CPU computation power that is made available for executing the developer’s code. You can determine the memory usage of a function based on the number of invokes, and it can be viewed using the AWS CloudWatch Logs tool.

Load Testing Execution

During the process, you will have to carry out the load testing for the Lambda function. This is necessary so that the developer can find out the timeout value of the function. This also gives an estimation of the running time of the function the developer has invoked, and based on this; the developer can come to know about the complexities and dependencies present in the function.

Removal of Functions

Once you complete using the AWS Lambda functions, you must them. This practice of removing the unused Lambda functions will enable the developer to optimize the deployment package’s size to be executed in the runtime. Also, it will reduce the package size and decrease the dependencies.

Key Takeaways

Equipped with this knowledge, you can now make a better decision on how to configure your AWS Lambda functions. These key practices will surely help you increase the performance of your serverless application by optimizing Lambda. To make sure you have a hassle-free app performance, you must continually monitor, trace, log, and debug. You can also take the help of AWS CloudWatch for automated metrics-based monitoring. Also, to identify issues and debug them, use AWS X-ray for end-to-end tracing of Lambda functions. Overall, AWS Lambda’s performance is a continuous process. Do share this blog if it really helped you and let us know your experiences after implementing the practices.

The Best Guide To Knowing All About Web Application Architecture

A subtle walkthrough of our guide to explore all that is related to web application architecture that contains types, models, components, and the best practices that you must follow.

Ever imagined how a web application scales so efficiently? The real hero that plays a vital role here is the web application architecture that strives to set up a solid foundation for your business application. A good product becomes so good because it is backed up with quality-induced web architecture and is indeed instrumental for data and information flow to achieve desired business goals.

Web application architecture acts as a blueprint for data and information flow to solve your business problems with great efficiency. High-featured and intuitive interface architecture makes sure your customers have a seamless user experience. All this is made possible while taking care that the application does not crash and avoids downtime.

We know you are here to solve various questions that you have regarding web application architecture and its future and sustainability. So let us head over to all that we shall discuss here and we hope after you read this, you have answers for your questions.

Points Covered

What is Web Application Architecture?

To simplify the term, web application architecture is a blueprint of simultaneous interaction between components, middleware systems, databases, servers in an application and user interfaces. Also described as a layout that clearly and logically unfolds the connection between the server and client-side for a better web experience.


Why is Web App Architecture Important?

With the continuous change in the market trends, user choices and preferences evolve and that keeps your business growing, thriving, and improving. A successful web app always needs a strong foundation backed up with solid architecture. Efficient web app architecture can handle various loads and can be adaptive to changing business needs. It can also deliver fast results with regular improvements. You can also take on several development tasks at the same time by dividing the structure into several small modules, eventually reducing the development time as well. Furthermore, it becomes easier to integrate new functionalities without affecting the overall structure.

Also, if you are worried about security, you must know that web architecture divides the application into several blocks that are separately secured to avoid security threats like risk posed by malicious codes and much more. Apart from that, applications with a future-proof architecture provide the opportunity to add new features and maintain low latency, even when user count increases.

How does the Web App Architecture Work?

Basically, applications are developed with two primary components.


They are popularly known as front-end development processes, where the code is written in HTML, CSS, JavaScript and stored within the browser. The user interaction takes place here.


They are also known as backend, and it controls the business logic and responds to HTTP requests. The server-side code is written in Java, Ruby, PHP, Python, etc.

Besides, there are additional components like database server sending the request data to the server side


Layers of Web App Architecture

A layered architecture contains business, persistence, presentation, and database layers. Small applications have three layers and in some cases, the business and persistence layers act a one layer, while the complex applications contain five to six layers.


  1. Presentation layer, built with HTML, CSS, JavaScript, and its frameworks, enables the communication between the interface and browser to facilitate user interaction.
  2.  The business layer defines the business logic and rules. It processes browser requests, executes the business logic associated with the requests, and then sends it to the presentation layer.
  3. Persistence layer is responsible for data persistence and is also known as Data Access Layer. It’s closely connected to the business layer and has a database server that retrieves data from corresponding servers.
  4. Database layer, also known as Data Service Layer, holds all the data and ensures data security by separating the business logic from the client-side.

Each of these layers works in isolation. That means each layer works independently. Components of one layer are closed and deal with the associated layer’s logic. For example, components residing in the presentation layer deal with presentation logic, while the components in the business layer deal with business logic. It also reduces the future burden while changes are required in the web application. Hence, changes can be made in one layer without affecting the components of other layers.

Web Application Components

The web application components are widely categorized into two parts

User Interface Components

They are a part of the visual interface of any web application. They have zero interaction with the architecture. Restricted to a web page’s display, they consist of activity logs, dashboards, config settings, widgets, notifications, and statistics and much more that is meant to enhance the user experience.

Structural Web Components

They consist of client and server components. Client components exist in the user’s browser and interact with the functionality of web applications. HTML, CSS, and JavaScript are commonly used for building these components.

On the other side, server components are bifurcated into a web app server that handles business logic and a database server that stores data. PHP, JAVA, Python, Node.js, .NET, and Ruby on Rails are some frameworks used for creating server components.

Web Application Models

There are server models that are used to create the above-mentioned components. At Softqube, we believe to opt for the best model to serve your business purpose with excellent app performance. We are backed up with a team of excellent engineers who are skilled in structuring the best architecture model as per the type of web application you wish to build. Have a look at all the available options.


One web server, one database model

They might be a little outdated as it has only one server and database to handle all requests. This means if the server goes down so will your app. However, it is generally used for test practices and is a good option if you are a startup having budgetary constraints.

Multiple web servers, one database

This model reduces the risk of data failure as a backup server is always available if one server goes down. However, the chances of the website crash may still exist due to the availability of only one database.

Multiple web servers, multiple databases model

They reduce the app’s performance risk since there are two options for database storage. You can either store identical data on all the databases or distribute it evenly among all servers.

Types of Web Application Architecture

You can develop the best practice to select the suitable architecture keeping in mind various factors such as app logic, features, functionalities, business requirements, etc. The right architecture defines the purpose of your product as a whole.

Web applications are broadly divided into four types, as listed below:

Single Page Application Architecture

SPA (Single Page Applications) surpasses the traditional limitations to obtain a smooth app performance, intuitive, and interactive user experience.

You can omit loading a new page and see how SPAs load a single web page and reload the requested data on the same page with dynamically updated content. The rest of the web page remains untouched and is developed on the client-side using JavaScript frameworks as the entire logic is always shifted to the frontend.


Microservice Architecture

Microservice architecture is the most preferable choice to Service-Oriented Architecture (SOA) and monolithic architecture. The services are meant to develop, test, maintain, and deploy independently. Such services interact with other services via APIs to solve complex business problems.


Deployment of web apps using monolithic architecture is a cumbersome task because of its tightly coupled components. Microservices has resolved this issue by separating the application into multiple individual service components. It further simplifies the connectivity between service components and eliminates the need for service orchestration. Some tech giants who are popular for using microservices are Amazon, Netflix, SoundCloud, Comcast, and eBay.

Serverless Architecture

Here, cloud service providers take care of the entire execution– and so there is no need to deploy them manually on your server. Serverless architecture is a design pattern where applications are built and run without any manual intervention on the servers that are managed by third-party cloud service providers like Amazon and Microsoft.


It lets you focus more on the quality of the product and complexity to make them highly scalable and reliable. Broadly, it is categorized into two types – Backend-as-a-Service (BaaS) and Function-as-a-Service (FaaS).

BaaS lets developers focus on the frontend development tasks, eliminating the operations performed on the backend. AWS Amplify, for one, is a popular BaaS product. FaaS, on the other hand, is an event-driven model that allows developers to break the applications into small functions to focus on the code and event triggers. The rest will be handled by the FaaS service providers such as AWS Lambda and Microsoft Azure.

Progressive Web Applications

Google introduced Progressive Web Apps (PWAs) in 2015 to develop apps that offer rich and native functionality with enhanced capabilities, reliability, and easy installation.


PWAs are compatible apps with any browser and can run on any device. You can easily adjust an app’s function to a tablet and a desktop as well. These apps can easily be discovered and shared through URL instead of the app store. Installation of these apps is also effortless and can be quickly added to a device’s home screen. These apps work efficiently on poor internet connectivity and in offline mode as well.

Uber, Aliexpress, Alibaba, Pinterest, and Starbucks are few famous companies who are known for developing their products in the form of PWAs.

Web Application Architecture Best Practices & Tools

Architecture design is the very initial stage. However, the success of your web application completely depends upon the architectural patterns you choose. ‘You must take care of not replicating strategies of popular web apps as it will do more damage than good, for oftentimes they don’t complement your business requirements. To avoid such circumstances, there are few best practices you can follow. Ensure that your web app’s architecture has:

  • System flexibility and efficiency
  • Component reusability
  • Well-thought structure of code
  • High Scalability
  • Stability and reliability
  • Easy bug-detection through A/B testing
  • Utilization of security standards
  • Sections to collect user feedback

In addition to this, here’s a list of tools and options that can help deliver the best web app experience:

  1. IDE tools: Webstorm, Github’s Atom, NetBeans, AWS Cloud9 are a few IDEs for productivity enhancement.
  2. UX Builder tools: Invision, Figma, Sketch, etc., are commonly used today to design and improve user experience.
  3. Integration tools: MuliSoft, Cleo, JitterBit, deliver a seamless, engaging, and unified experience.
  4. Frameworks & Libraries: React, Angular, Python, Veu, Express, Django, etc., are the most popular frameworks to deliver quality end-products.


Modern web applications become successful when they are closely connected to its architecture. You need to keep up the pace with the changing trends and needs. Yes it can be a challenging task and a minutest mistake can cost heavily on the product life.

You need qualified professionals and architects who have the knack of understanding the limitations and challenges that may come along the way. At Softqube, we have proficient and well-knowledgeable architects who can help you decide the best framework for your business and what architecture can get your business going.

If you are looking out for a suitable web architecture who can create a difference to your business application, we are here to guide you with your product needs and preferences. We are just a call away. Connect with us now!

A Full Guide to The Entire 2022 Product Roadmaps

For a product manager, there will always be a lot of curiosity from planning and designing the product up to its implementation. Each goal, milestone, and task is observed to the minutest to avoid imperfections. Well, if you fall into this category, you are at the right place where we can help you lessen the burden of managing the product design to its successful launch in the market. And when you strive to show up with perfection, your entire product team is surely eligible for being equally inquisitive.

To remain better off with your competitor strategies is to create a product roadmap that gives teams the insights they need to get a product developed and launched successfully. In a nutshell, a product roadmap in product management is a high-level strategic plan. It’s utilized at each stage of the product life cycle, with maximum usefulness generated at the growth stage.

Here, we have collated this product roadmap article to give you a perfect idea of what is product roadmap and the overall general overview.

What is a product roadmap?

The visual representation outlining goals or desired outcomes and steps is defined as a product roadmap. Product roadmaps reflect the outcomes you want to achieve, and they show how a product will evolve over time. To have a roadmap is to get a successful product development. This unique coordination tool communicates the high-level product strategy to everyone involved and smartly aligns your business around it.

Roadmaps include input from a variety of cross-functional teams, with the product managers at the helm. They also require collaboration between all parties involved. A great product roadmap is always up-to-date – it isn’t a one-time document that’s fixed and unamendable. Change is always good. What do you think?

Everyone needs to understand the concept of a product roadmap because it reflects the entire product strategy. All businesses work differently, so to create an effective product roadmap, talk to the teams involved. How do they work best? How’s the best way to present the roadmap?

Importance of Product Roadmap in Product Management

  • Product roadmaps provide valuable info about a product and everything that’s involved in building it to the stakeholders and team members.
  • The visibility exuberates confidence in the product manager who builds the roadmap, creating a sense of excitement.
  • They align a business around a product vision providing a high-level overview and demonstrating a firm grasp of the strategic wheel.
  • You can readily check the progress of your product
  • Product roadmaps also facilitate collaboration, offer clarity, and act as a powerful communication tool.
  • For example, a product roadmap is crucial to communicating how short-run actions contribute to and maintain long-run business goals. A roadmap tells all people onboard which direction we’re heading.

10 types of product roadmaps

To decide your perfect roadmap approach is quite challenging. There are many product roadmap templates and purpose-built road mapping software to consider that help communicate both what you want to do and why you want to do it in a certain way. Find out some effective types

1. Objectives timeline roadmap

Big companies and enterprises and those working in complex environments use an objectives timeline roadmap to share a zoomed-out approach with stakeholders. An objectives timeline roadmap is an example of an outcome roadmap as opposed to an output-driven roadmap.

This roadmap type offers broad alignment across a business in terms of product direction, and it’s easy for anyone to understand.

They provide a clear connection between the product and business strategies and end deliverables like features.

2. Now-next-later roadmap

This format offers flexibility and is useful for businesses whose priorities shift regularly. Usually, it is applied when the product is in one of the toughest stages. This type of roadmap communicates your priorities over broad time frames.

Now-next-later roadmaps are great for teams operating in fast-changing environments. These include situations where a release date may alter. They allow you to communicate comprehensive plans to customers without committing to deadlines and are ideal for sharing your product strategy and priorities with large audiences.

3. Release timeline roadmap

The release time roadmap communicates the activities that must happen before a release occurs. For example, it shows what needs doing, when, and who’s responsible. The most important aspects here are to plan releases within timeframes and with corresponding actions.

This type is an execution-level plan of how you plan to deliver the product and the timeframe. It offers a high-level overview of the product release to stakeholders, executives, cross-functional teams, and maybe even customers.

It’s also ideal for planning future milestones. For example, are you planning on developing a mobile app for a product at some point in the future? Other teams are aware of forthcoming features, without the need to commit to specific dates.

A release timeline roadmap allows you to map out clear timeframes for releases shortly. Use this type of roadmap to map out and communicate the release plan to other teams and stakeholders. Release timeline roadmaps create a low-maintenance tactical roadmap that tracks progress against essential deadlines.

4. Hybrid product roadmap

Hybrids include dates but not hard dates. For instance, organize dates around months or quarters, allowing you to plan for the future with flexibility.

5. Features timeline roadmap

A product features roadmap shows a timeline for the delivery of new features and is ideal for communicating what’s coming and when.

This roadmap type is output-driven, allowing users to set timeframes for individual features. Features timeline roadmaps are ideal for planning features and tracking their progress because they offer a long-distance view of how things are moving in terms of deadlines and time-bound milestones.

A featured timeline roadmap also allows you to allocate resources when and where they’re required.

6. Timeline product roadmap

Product managers use timeline roadmaps to make sure there’s alignment between teams and stakeholders. This type is useful if you’re juggling multiple teams, departments, and deadlines.

7. Strategy roadmap

Strategy roadmaps display initiatives or high-level efforts required to achieve the product goals. They’re ideal for communicating how different releases contribute to the overall strategy.

8. Column roadmap

Column roadmaps group components according to color-coded bars or columns. That gives an at-a-glance view of what’s going on with the product.

9. Portfolio roadmap

This type shows planned releases across multiple products in a single view and is useful for providing a strategic overview.

10. Theme-based roadmap

This top-down approach groups goals and plans into high-level strategic categories called themes. Under each theme, the theme-based roadmap includes one or more epics.

How to create a product roadmap?

There are three main stages: planning, building, and presenting. Continue reading for some info on each phase of the product road-mapping process.

Planning a product roadmap

This phase is a period of research and problem discovery that needs ruthless prioritization. During this stage, you narrow priorities, define priority-based goals that focus on outcomes and solutions, and decide how to measure success. Just remember what all it does:

  • Generate goals for a specific period and make sure these objectives align with the product vision.
  • Identify user problems. It’s possible to solve this by examining usage data and researching the competition via competitive analysis.
  • Keep internal teams and stakeholders aligned, ensuring collaboration from start to finish.
  • Define your metrics and KPIs to measure success.
  • Prioritize the product roadmap by using a framework such as Reach, Impact, Confidence, and Effort (RICE), or value versus effort.

Building a product roadmap

Next, it’s time to take the goals and outcomes formulated in the planning phase and turn them into a clear vision. To do that:

  • Choose a roadmap format (see above for types and below for examples).
  • Identify dependencies early on in the process.
  • Be sure to mark milestones to ensure visibility.
  • Don’t forget to track the progress of your objectives, results, and goals.

Presenting your roadmap

This is the ideal time for product managers to show their skills. It’s important to view presentation audiences as personas. What info does each department and stakeholder care about and what impacts them the most? For example:

  • CEO/Executives. These people think high-level and interdepartmental. They care about business goals and how the roadmap helps them achieve their objectives. They also care about resource allocation and how their investment creates a return. It’s important to highlight risks and show them how features and initiatives will help the product capture the market.
  • Engineering. This team cares about code, integrity, efficiency, and scalability. They want to understand the value of their efforts. Explain the intrinsic value of each feature and milestone and set realistic timeframes. It’s best to focus on developer-oriented themes like usability, performance, quality, infrastructure, and features.
  • Sales and customer support. These teams care about what they promise customers and associated timeframes. Building trust and loyalty are important to them. Focus on the timeline when talking to these teams and show how the roadmap reduces churn. Highlight the what and the when to these teams in a way that’s easily communicable to customers (if they choose to).
  • Customers. You may or may not share your roadmap with customers. If you do, be sure to show them the value of the product. Don’t include internal details like dates and team capacity. Remember to under-promise and over-deliver.

Using and updating the roadmap

Adjusting the roadmap and reporting on progress are vital parts of a product manager’s role. Different audiences will want to hone in on different information, so the PM needs to be the all-seeing eye.

For instance, executives will likely want to see key initiatives mapped to product goals. The reason is they want to understand if large themes of work are on track. Marketing and sales may want to see a detailed view of upcoming features and releases that impact go-to-market plans.

A dynamic roadmap is a powerful and robust tool. Proactive, detail-rich progress updates keep everyone informed of how the product strategy is progressing.

Tools for product roadmaps

There are several product roadmap tools that you can avail:


Airfocus comes with an intuitive and user-friendly roadmap builder that is highly convenient for working with an outcome-based roadmap.

The next cool feature is consolidating various roadmaps into a one-view roadmap, useful especially for cross-functional teams as it helps to see a common aim. After your work is done, you can easily share and export your roadmap to collaborators.



Asana offers many convenient functionalities, and one of them is a roadmap tool. You can visualize roadmaps with a calendar or timeline view and sort by priority, category or person assigned.

You can also use the Portfolios option to combine several roadmaps to see the high-level picture of your company.



Confluence is a knowledge base and internal communication tool. But it is also possible to create a roadmap within Confluence using a product roadmap template.

This feature is not as extensive as other tools. However, you can still have core functionality and don’t need to use another app, which positively impacts your budget and focus.



Microsoft Excel is a tool that you most probably will use at least once in your life. It has many functionalities, and you can create a roadmap too – on your own, or you can use one of many templates available on the Internet.

Alternatively, within Microsoft Office, similar functionality is available in PowerPoint. Given they are almost certainly already installed on your computer, this gives them some advantage, although compared to other solutions, these rather stand apart. If you will not share it externally and you want an on-premises solution, Excel is for you.



Jira is one of the core tools we use at Softqube Technologies and perhaps one of the best tools for roadmaps. With Jira, you can work on epics, child issues, assign dates, filter, and change views.

You can also find dependency manager to be beneficial. Jira also has useful export options. It is worth highlighting attractive visual form and user-friendly flow.


With you can create roadmaps based on the templates provided, which you can freely customize and use. They offer everything that you need from a good product roadmap.


A lean roadmap tool with effective visuals, a drag and drop interface, and intuitive flow. Align goals, maintain right internal transparency, share, and control who sees what.



Trello is a swell tool for making a Kanban Board and organizing your tasks. But you can also use it for roadmaps. It’s super intuitive and easy to use and has many practical integrations and features. You can also save time by using one of the templates provided.



If you are a fan of sticky notes as we are, you will find Miro handy for making visual roadmaps. This tool offers also a practical feature enabling to build of Kanban boards, which you can customize to form a roadmap.

Undoubtedly, if you’re looking for a tool to unleash artistic spirit and capabilities and turn them into a good product roadmap – this is a tool for you.


What makes a good product roadmap?

When building your product roadmap, keep the following product roadmap checklist in mind:

  • Keep focused on goals and results.
  • Don’t neglect the prep work.
  • Be sure to tell a coherent story.
  • Keep things simple.
  • Make sure you secure a strong buy-in.
  • Don’t be afraid to say no to ideas and requests.
  • Prioritize roadmap items according to importance.
  • Know when to show dates and when to give release sequences.
  • Ensure the key results are measurable.
  • Figure out costs top-down, not bottom-up.
  • Review and adjust the roadmap regularly.
  • Keep the roadmap flexible.
  • Ensure the roadmap is visible and understandable to all departments.

Develop your product vision and map out your overall product strategy

Undoubtedly, a product roadmap can become a dynamic and visual communication tool that can help align teams around a high-level product strategy. It’s also a coordination tool that offers visibility and promotes collaboration.

Creating a product roadmap involves planning, building, and presenting. Once created, it’s then down to the product manager to keep the roadmap updated. The type of roadmap you choose helps determine the software you use.

Remember to keep things simple, be flexible, and stay focused on goals and benefits. If you’d like help with product management, we at Softqube team provide comprehensive product roadmaps. Get in touch to find out more.

Top 10 Chat APIs & Messaging SDKs Trending in 2021

Research and reports reveal that 7 out of every set of 10 people would feel better to message than to call. A big eye-opener for those who are aggressive about creating their own messaging applications. The new era belongs to the creators who build robust communication platforms with their own creative talent and experiences.

In October 2019, there were around 1.6 billion Whatsapp users. This is a sure hint about the rising usage of Messaging applications and people’s sheer dependency on them. Now it is not just Whatsapp, but there is a league of Messaging applications that top the chart among so many.

Three Developing Trends That We See In the World of Messaging Applications

  1. Communication applications are gaining rapid popularity because they are highly reliable and easier to use
  2. More and more designers are entering into the game of developing and creating Messaging Applications with a key focus kept on the easy flow of communication from the chat apps. Of course, the communication aspect of one-to-one and one-to-many is also included
  3. The most trending terms in this technology are RDMS – Relational Database Management System, SOL – Structured Query Language, API – Application Programming Interface

Top 10 Real-Time Chat, Video Calling & Voice API & SDK Providers

1. MirrorFly (USA & India)

Mirrorfly is an enterprise Chat APIs and SDKs Provider.

MirrorFly (USA & India)

For all the businesses that want to build spontaneous communication platforms for the users who can get can be equipped with variants of interaction mediums, Mirrorfly is a perfect leading chat api and messaging sdk solution provider. This messaging solution provides personalized APIs embedded with multiple communication channels such as video, voice, conferencing and web text and mobile applications. You can customize the whole chat app ignoring its features, design, theme and much more. Every chat api source is created with dynamic use cases from healthcare, in-game chat, e-learning, consultation apps, and remote collaboration tools, etc.

Features of MirrorFly Chat Solution

  • One to one & Group Chats
  • Chat rooms unlimited
  • Video calling in private
  • Group video call
  • Video conferencing

Compatible platform : iOS, Android, and Web Application

License Cost : One time license cost

Number of Users : Above1 billion + users

Successful projects : ICICI Bank, tureID, travelsquare, etisalat, cellcard, stc, MyGate, and more.

2. ApphitectIM (UAE)

ApphitectIM (UAE)


Apphitect is also one of the leading chat api providers that has awesome features such as social interactions, personal chats, push notifications, and much more. It has customizable chat api, and can provide zero downtime for integrated communication mediums like Android and iOS and similar web apps. This platform also provides virtual communications mediums such as video conferencing, screen sharing, video calling and much more

Features of the Apphitech Messaging Platform

  • Push notifications and offline messaging
  • Social integration and presence indicator
  • Video and Voice calling
  • Geolocation tracker
  • Multimedia sharing

Compatible platform : iOS, Android, and web Application

License Cost : One time license cost

Number of Users : 1000+ trusted customers from around 40+ countries

Successful projects : Dr.Reddy’s, accenture, mahindra, THE WORLD BANK, cbazaar.

3. TalkJs(Netherlands)


Talk js is the best chat api and sdk provider allowing developers to seamlessly integrate chat on android, iOS and web apps. The chat apis provide complete features with reliable and scalable cross-platform messaging platforms. It easily works with any language and frameworks such as React JS, Angular, Laravel, jQuery, and Ruby on Rails and many more.

Features of TalkJs Real Time Chat API and SDK

  • Full conversation history
  • Chat pop-up
  • Responsive Cross-browser UX
  • Multi-language support
  • Channels and Groups

Compatible platform : Mobile and web applications

License Cost : Free & Paid (monthly Subscription)

Number of Users : 5000 active users per month

Successful projects : DECATHLON, leadGenius, RIOT GAMES, ClassTime, HYUNDAI, etc.

4. MessageBird(Netherlands)

A programmable single API that provides omni-channel communication possibilities with a single API. The API offers multiple channels for gaining effective communication with an integrated seamless threat that ensures personalized delivery of messaging. Also, they provide directory integration on third-party applications like Whatsapp, Messenger, WeChat, SMS, Telegram and many. MessageBird API enables Whatsapp integration for business purposes via APIs. They also streamline and simplify the customer support interactions and outbound sales

Features of MessageBird Programmable API

  • Channel fallbacks
  • Unified conversation threads
  • Automated follow-ups
  • Voice Call Support

Compatible platform : iOS, Android, and web Application

License Cost : Free & Paid (monthly Subscription)

Number of Users : Business reaches over 7 billion devices, serves over 25,000 customers

Successful projects : Facebook, Googlem Uber, WhatsApp, airbnb, etc.

5. Kloudless (USA)

Kloudless offers an exclusive chat API with a set of endpoints data model that integrates your apps with Slack, Facebook workplace and Microsoft Teams. This one chat API comes with one data model to make quicker API integration and ensures that request and response data are identical for integration. Kloudless also provides one authentication flow with unique passwords and single token access with variety of authentication mechanisms.

Features of Kloudless Chat API & SDK

  • Real-time notifications
  • Tracking of Org-wide activities
  • Team API
  • Unified data models
  • Webhooks and event bus messages

Compatible platform : iOS, Android, and web Application

License Cost : Free & Paid (monthly Subscription)

Successful projects : AUTODESK, Blackboard, SERVICEMAX, SHARP, proofpoint, etc.

6. CONTUS Fly (India & USA)

Established in the year 2008 by the group of CONTUS companies, CONTUS Fly began with the texting application development business and eventually evolved into a real-time chat API and SDKs. Later this brand was launched as “CONTUS Mirrorfly”.

The aim of the brand is to connect the users with the businesses via real-time communication-chat, voice and video features and functionalities. These features are designed with an intention to create a seamless integration into any mobile and web apps. A highly customizable with over 150+ chat features, this API provides an additional option of custom features as per the business requirement.

Features of CONTUS Messaging Platform

  • Over 40+ use caes across the world
  • 1 million + concurrent global user engagement
  • Self hosting infrastructure with on-premises and on-cloud according to business needs
  • The best chat SDK for cross platform
  • Highly scalable and secured with most important protocols

Compatible platform : iOS, Android, and web Application

License Cost : One time license cost

Number of Users : 1 Billion + users

Successful projects : travelsquare, etisalat, ICICI Bank, tureID, MyGate, cellcard, stc, and more.

7. Enablex(India)


A unique multiple communication API provider is one of the prime providers with a range of APIs like Video API, Voice API, Chat API and much more. All the messaging SDKs and chat APIs are well equipped with myriad of features that derive resourceful conversations across all the devices and platforms such as Android and iOS. Enablex’s chat API is created to integrate on-the-go with great customizations such as API functionalities, UI/UX, device compatibility and much more. Built out of well-equipped AES-based encryption, security standards and end-to-end encryption, all the conversations are protected while accessing the device

Features of Enablex Communication APIs

  • Mass notification
  • Chat status
  • Chat analysis
  • Media sharing
  • Threaded conversation
  • Chat archiving

Compatible platform : Mobile and web application

License Cost : Free & Paid (monthly Subscription)

Successful projects : PetMantraa Ropes, TalentOnLease, OfficeCore Partners, Unicorn Conventions, etc.

8. Vonage(USA)

Features of Vonage Communication API

  • Adaptive Routing
  • Real-time timely alerts to customers
  • Media Sharing
  • Two factor authentications
  • Single Event Callbacks

Compatible platform : iOS, Android, and web Application

License Cost : Free & Paid (monthly Subscription)

Number of Users : 1.1 million subscribers

Successful projects : L’OREAL, HELPlightning, Teladoc HEALTH, InTouch Health, etc.

9. Sendbird(USA)


Sendbird is a prominent easy-to-use API and native chat SDKs provider in the market especially for the type of businesses ranging from enterprise to SMEs. These chat APIs enable chat integration within existing application fro any type of industries. Sendbird chat api builds modern chat and messaging experiences with in-app chat integration. Available with a complete UI kit with in-built UI components and themes to customize the user experience of chat application.

Features of Sendbird In App Messaging

  • In-app support for On-demand, marketplace
  • Online & Offline messaging
  • Voice and video APIs
  • Typing indicators
  • Auto-thumbnail generator
  • Moderation Tools
  • Auto translation

Compatible platform : Mobile and web applications

License Cost : Free & Paid (monthly Subscription)

Number of Users : 150 million + users

Successful projects : Delivery Hero, reddit, TELADOC, servicenow, Hinge, PayPay

10. Pubnub(USA)


Pubnub is a renowned chat api provider enabling creation of in-app messaging experience. It provides seamless interaction with customers and users instantly. Pubnub’s chat api are built for in-app chat integration to boost user retention and engagement with utmost messaging experience. The chat api provides advanced moderation tool to preserve the community integrity with filters and tools. Pubnub is equipped with private, channel chat and group chat and enables quick information reach to the vast base of audiences with specifications as well

Features of Pubnub Chat API & SDK

  • Private chat
  • IoT device chat
  • Real-time notifications
  • Ready-made UI components
  • Community chat streams
  • Multi-party group chat

Compatible platform : Mobile and web applications

License Cost : Free & Paid (monthly Subscription)

Successful projects : PELOTON, SWIGGY, Medx, match,Life360, PLUTO.

Final Thoughts

You need to find out which software is appropriate for you. This completely depends on the needs and preferences of a company. Surfing all the above list of top 10 app chat api providers, you will find it out which one fits best for your company. In the current scenario, it becomes very important to stand out from others that have unique features. With real-time messaging applications become the first ever business solution provider and enhance your business to the newest heights. Talk to our experts at Softqube who are proficient in providing effective SDK and API solutions for your next messaging application development project.

An Insight into The Diwali Celebration at Softqube Technologies

Softqube Technologies is a big name in the world of web designing and mobile app development. We serve a vast client base and ensure everyone is satisfied with our work. Our company never fails to celebrate any festivals with the utmost zest. Diwali is around the corner, and Softqube has prepped up for bringing a smile on the face of our clients and business partners. Therefore, come and see what we have in store for all our loved ones.

Drenching in the Joy of Diwali

Diwali is one of the most auspicious festivals celebrated by Indians within and outside of the nation. Millions of people come together for celebrating this festival of lights and colours. Diwali is one such festival that every religion celebrates with the same amount of joy and vigour. Hindus, Muslims, Sikhs, Jains, and everyone unite on this special occasion and greet each other.

This festival marks the homecoming of Lord Rama, Sita, and Laxman after fourteen years of exile outside Ayodhya. Some also celebrate Diwali in the honour of Lord Krishna’s spouse’s victory over Narakasura. Whatever is the reason, Diwali calls for celebration and every Indian enjoys it with all their heart and soul.


Indians celebrate Diwali on Kartika Amavasya, which is a new moon day. It marks a special day for millions of business houses across the nation, and they worship Goddess Lakshmi. At Softqube, we also pray to Lakshmi Mata and seek her blessings for a fresh start. Our company clears all the pending business transactions and starts with new ones on the occasion of Diwali.

Diwali means spreading joy and happiness among our loved ones. People visit their friends and relatives with sweets and gifts and shows their love and concern. They draw Rangoli with colours and decorate their houses with colourful lights and diyas. It generates a massive amount of positive energy that circulates within the entire home and the housemates. This Diwali, Softqube will soak into the joy of this festival thoroughly and perform various rituals practised in our culture.

How is Softqube Reaching Out to the Ones that Matters? 

Softqube has a huge family to look after with many business partners and clients. All of them matter to us the most, and we prioritise each member who is a part of this family. This year, we will incorporate Diwali special rituals in our timeline and will extend our greetings to all partners and clients. We appreciate the excellent association we have made with our business partners and service receivers. Now, it is time we show our thanking gesture to everyone who had faith in us and our services.

Our company will make all possible effort for reaching out to each family member of Softqube in different parts. We have prepared unique newsletters and business proposals that our partner will never fail to appreciate. Besides business proposals, we are also sending across special Diwali greetings in the forms of cards, customised messages, and gifts. Our company has always prioritised customers, and we aim at following this custom a lifetime.

We have also kept in mind the safety protocols set during the time of this pandemic. Our gifts and greetings are packed and parcelled following the norms of the government. Softqube is a responsible organisation, and thus, we have chosen celebrating safe Diwali this year. We hope each client and business partner of ours will love the way we have decided to celebrate this year.

This Diwali

What Do We Have in Store for Our Associates this Diwali?

People exchange gifts and sweets in Diwali and so will Softqube this year. However, our sweets are different but will attract our clients immensely. Softqube always aims at doing some unique yet impactful that is different from what others do. Thus, we have brought forth special gift packs for our new and existing customers on this auspicious occasion.

Softqube is serving a wide variety of sweets this Diwali that come in the form of service packages. These services include website designing, web development, search engine optimisation, mobile application designing, logo designing, content marketing, and the list continues. Clients will get perplexed with what service they will avail and what they will leave. We are offering a complete package and that too at a reasonable price.

We believe our clients will be happy with our gifts and greetings cards. But they will be more satisfied with the latest service package we are introducing this year on the special occasion of Diwali. Our company has kept the services affordable to ensure no one is disheartened by seeing the price tag. Everyone can access these services and boost their businesses on a larger platform.

Learn about the Special Sweets Softqube is Offering

Softqube is offering a wide variety of sweets to its clients and associates. Our sweets are extremely mouthwatering as they hold the essence of the best technologies. We consider our technological offerings as delicious sweets and believe our clients will love them the most.

Our company is serving for many years now, and we have never let down our clients. Softqube offers the best services in numerous technologies such as Microsoft development, Android and iOS app development.

We create websites on various verticals such as HTML, Magento, Drupal, WordPress, PHP, and several others. Our work pronounces perfection as we hire the top experts in this business. Moreover, our company is known for designing top-notch logos that define excellence.

Happy Dipavali

The marketing team at Softqube has always been the best and has promoted a large number of business houses online. Marketing on online platforms is not easy, but our team has changed this conception forever. Our experts make the most difficult things look a cakewalk and will not leave a stone unturned for bringing out desirable outcomes.

It was an insight into the special celebration Softqube Technologies is hosting this year on Diwali. We wish all our loved ones and well-wishers a happy and prosperous Diwali. Our company is looking forward to serving everyone with our new service packages curated specially for our clients.

Happy Diwali To You and Your Family from Softqube Family!

Top 5 Digital Trends Transforming the Logistics Industry

Logistics industry With the development of online business and rising digital proficiency among the buyers, the worldwide coordination industry has been changing fundamentally in the ongoing years. Factors, for example, rising dispensable earnings, double pay family units, and consistent urbanization have empowered purchasers across both developed and rising economies to follow up and coming coordination patterns. This has additionally brought about the fast advancement of retail channels requiring proficient stock service and warehousing solutions for helping the clients to settle on educated buy choices. Different organizations have begun connecting with coordination specialist co-ops for providing food the customized requests of the purchasers, thusly, coming about the worldwide coordination market to enroll a CAGR of over 7% before the finish of 2022.

Artificial intelligence and machine learning:

The future will be described by keen gadgets conveying progressively sagacious computerized benefits all over. We call this the keen computerized work. From increasing human aptitudes and dealing with back-office undertakings, can smooth out artificial intelligence to extraordinary degrees of effectiveness.

Taken care of with information winnowed from IoT frameworks, AI-drove computerization can be utilized as a prescient device in such procedures as warehousing, where it can distinguish up and coming variances popular to avoid deficiencies or overloading. It can drive mechanical procedures through automated frameworks and PC vision and can even smooth client experience through assistive bots. Request examinations by AI can likewise weaponize marketing and retail methodologies.

ML can assist organizations with revealing examples in flexibly chain information utilizing calculations that pinpoint the most factors impacting their gracefully system’s prosperity, while adapting persistently and at the same time. These examples can identify with stock levels, provider quality, anticipating request, creation arranging, transportation the board and then some, and gives organizations the information and experiences to downsize cargo costs, improve provider execution and limit provider hazard.

IoT track and trace:

IoT will be resulting distinct advantage. Joined with front line accessibility and sensors, it’ll leave in every way that really matters any article to be related with the web wherever it’s, which means full visibility and straightforwardness from transporter to movement. No big surprise it’s relied upon to get a potential $1.9T for the logistics industry business.

IoT-associated sensors will screen temperature and moisture for delicate payload like food and pharmaceuticals. Near Field Communication (NFC) labels will furnish item verification with the fixture of a cell phone, securing against duplicating and burglary.

Efficient Last Mile Deliveries:

Seeing last mile logistics industry is just a large portion of the fight. Transporters need to rethink their current last mile logistics procedures and devise a successful last mile logistics technique that adjusts purchaser and business desire. This is the main way transporters can defend their situation in the market and keep on giving items to their shopper premise.

Any viable system must start with compelling arranging. Transporters must assess current last mile logistics technique forms and make plans for dealing with the creation or appropriation of a compelling last mile logistics procedure.

Subsequent to making a compelling last mile logistics procedure, transporters arrive at one extreme resolution. They have to redo the innovation and procedures utilized in overseeing both in general and last mile logistics. Additionally, last mile logistics industry is vital to lessening overhead and improving client assistance. Subsequently, more transporters will go to innovation and more up to date transportation management frameworks (TMS) to help in the Efficient Last Mile Deliveries.

Adoption of Data Analytics and Big Data Logistics:

The surge of information created by gracefully chains is giving the crude material that can be utilized to roll out auxiliary improvements and upgrades across systems. Examination of this surge of knowledge can give experiences that won’t just advance procedures, for example, limit use yet additionally help figure and diminish the expenses of risks and feature better approaches for monetising singular pieces of a flexibly chain.

These bits of knowledge can likewise be prescient, empowering expectant stock changes in accordance with avoid acquiring warehousing expenses and furthermore to carry merchandise nearer to the business sectors that need them, when they need them.

Autonomous vehicles and platooning:

Higher unwavering quality, improved performance, and diminished costs: the normal advantages of mechanization have made it one of the most significant mechanical patterns. Robotization underway is so boundless now that robots, digital reasoning, and AI are a fundamental piece of the assembling procedure.

Computerization will likewise have a noteworthy effect in the region of portability later on. Automakers around the globe are investigating the capability of self-driving vehicles and we consistently catch wind of promising search results. The current improvement of independent vehicles, vehicles or trucks, yet in addition boats, trains and planes is the subject of another article (section 2) that will be distributed soon.

Effective innovative work set aside: there’s still a great deal of issues to be explained with regards to the truth of driving in the roads. As indicated by a research, autonomous driving will just become set up gradually. A few specialists even foresee that the automation of transport vehicles will happen first before the traveller vehicle division will make up for lost time.

The outsourcing landscape:

In case logistics outsourcing was such a triumphant methodology, for what reason isn’t each organization doing it, and can any anyone explain why such huge numbers of logistics outsourcing associations end rashly?

The responses to both of these inquiries likely could be associated not with the genuine estimation of logistics outsouring as an idea, however with the recurrence at which organizations commit errors when arranging and actualizing outsourcing activities.

Beside unreasonable timescales for performance, there are various different manners by which organizations can run into issues with logistics outsourcing. A special case can be made to this standard if your organization is a beginning up and you would prefer not to put resources into your own logistics resources and workforce. All things considered; you should even now take care to guarantee outsourcing is the best arrangement when the all-out expense of proprietorship is thought of.

Most efforts need a type of logistics activity, however, far less exist to work logistics. That is the reason for some organizations, logistics redistributing is an approach to keep inside assets concentrated on what the business does best, regardless of whether that is deals, fabricating, or giving some type of service.

At times, an organization may decide to outsource in any event, when logistics is a centre piece of its business. This circumstance would commonly emerge when it’s discovered that a 3PL offers more grounded logistics abilities than might practically be gotten to inside.

Implementation of Chatbots and Collaborative Robots (Cobots):

As per the logistics industry Bureau, the utilization of voice-controlled chatbots for associating with clients to perform specifuc activities at a few buy focuses in a flexibly chain including shopping, requesting, picking and others are relied upon to incline continuously in the worldwide logistics advertise. Besides, apply autonomy is additionally set to alter the logistics business with web-based business monsters incorporating Amazon participating in the expanded improvement of logistics robots for a few capacities in distribution centres including packaging, putting away, and picking. What’s more, different parts in the market are utilizing the origin of cooperative robots or cobots which will be utilized for powerful request satisfaction warehousing and conveyance tasks. Therefore, the ascent of Robots-as-a-Service (RaaS) membership plan of action will permit retailers, outsider logistics firms, and online websites to utilize robots for tending to their satisfaction needs, thus, coming about the worldwide logistics robots market to observe huge development all through the anticipated period.


With creating customer wants and making competition, logistics associations found the opportunity to get before progressions and digitalize their key business structures. Utilizing tests of Amazon and Walmart and applying primary innovations might be a spot to begin. To outline the advancement dynamically viable, it’s essential to assist diverse logistics industry providers, put assets into fundamental automated platforms and exchange understanding.

Contact Softqube Technologies Pvt. Ltd. Today!

Above all, each actualized development needs to be evaluated upheld client’s criticism. Also, it should set up clear measurements which will assess the worth and effectiveness of a particular procedure after the innovation was executed. observing input is that the main gratitude to figure on the correct track. Get in touch with us!

What is the Significance of 15th August in the History of India?

It is known to all that 15th August is marked as a National Holiday in Indian Calendars. This day is celebrated as the Independence Day as India was set free from British rule on 15th August 1947. It is a proud moment for the entire nation as 1.3 billion people come together to celebrate the freedom of their motherland.

The British East India Company ruled India for more than a century. It was the earnest effort of freedom fighters who have helped this nation earn independence from the rule of an outsider. However, this freedom was not gifted to Indians, and they had to snatch it away instead. The freedom from British rule came through a lot of bloodshed and murders of millions of Indians.

Independence Day celebration every year

The Independence Day of a nation is the most memorable day for its citizens as they can exhibit their growth and power to the entire world. This day is celebrated with a lot of zeal in India everywhere with the active participation of people from different domains. All schools, colleges, offices, and other workplaces remain close as Indians celebrate their day of freedom from the century-old British rule.

On this day, the Prime Minister of India hoists the national tricolour in the Red Fort which is followed by the President’s address to the nation. This occasion is commemorated with 21 gunshots from the Army. The Prime Minister glorifies the achievement of India in the past year and discusses plans for the next year.

All the freedom fighters who have paved the way for the independence of India are remembered on this day. The national anthem, “Jana Gana Mana” is sung by all in an attention position. Then the Army Officials march in front of the Red Fort and students from different schools participate in colourful performances.

Every state celebrating 15th August

Independence Day is celebrated on a large scale in the national capital Delhi. It is also celebrated in every state in the country with the same amount of dedication and enthusiasm. The Chief Minister of states hoists the national flag and addresses the people living in the state. Parades and pageants are organized, which highlight the diverse Indian culture which remains united always. Roads and government buildings are adorned with lights and replicas of the Indian flag, which enhances the beauty of the state.

Celebration in schools and colleges

You must remember the Independence Day celebration in your school and college. The Principal of the institution unfurls the national flag in the presence of students, teachers, and other staff members. A large number of schools also arrange cultural programs that emphasize the theme of freedom. Schools and colleges are decorated with colourful lights in mostly saffron, white, and green. Tricolours are hoisted in different corners of the premise to remind everyone how lucky they are to be born in Independent India.

Celebrating 74th Independence Day

15th August 2020 will mark the 74th Independence Day of India. This year is equally particular for all the Indian citizens, and they want to celebrate it the best way. However, things are different this year due to the outbreak of the pandemic COVID-19. Guidelines of the health department strictly prohibit social gathering, which is discouraging people from visiting the nearest celebration venue.

This year, Independence Day will be celebrated in a controlled manner in different sectors of the nation. The Defence Ministry has taken full precautions in arranging the occasion at Red Fort, Delhi. It has cut down on the guestlist by eliminating children and those people who are highly vulnerable to this disease. Visitors will have to wear a mask mandatorily and maintain distance from their neighbours. Display boards are placed in different corners of the venue to ensure everyone can get a comfortable view without displacing from their seats.

Medical booths have also been installed in different parts for detecting invitees who have symptoms of COVID-19. The entry and exit points have been designed carefully to discourage the formation of queues. Proper sanitation of the venue has been done of the venue that will eliminate the chance of infection effectively.

Independence Day celebration in the corporate sector

The corporate sector in India has always produced game-changing ideas in every scenario. Independence Day is one of the most favourite days of Indians, and thus, people working in corporate office leave no stone unturned in celebrating it the best way. Though 15th August remains a holiday for the employees, they prefer celebrating on the last working day before the actual Independence Day.

Dress code is fixed for this day which is mostly traditional attire, and every employee has to follow it strictly. It is an excellent way of bringing together people from different religions and castes. The entire office is decorated beautifully with objects that are of saffron, white, and green colour. A food carnival is organized with delicacies from different states in India. The head of the organization hoists the national flag and gives a speech on the importance of this day.

Numerous games are arranged to motivate the employees and divert their minds from the workload. Cultural programs are held where every employee has to showcase his or her talent. Many companies also go the other way by organizing an outdoor picnic for its staff.

Why should you choose Softqube Technologies?

Softqube is one of the leading website designing companies in the country that have worked for top business houses. It develops highly dynamic websites and landing pages that will attract potential customers effortlessly. Softqube is not only an expert website designer but its SEO services are beyond comparison.

This company specializes in designing a broad spectrum of websites that include corporate websites, startup websites, e-commerce websites, etc. It shall supply premium content that will generate a considerable amount of traffic within a short time. Softqube offers effective maintenance website services, and its charges are budget-friendly so, if you want to jazz up your boring website, contact Softqube Technologies without wasting a minute.

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