Top Mobile App Metrics You Need To Absolutely Track In 2022

What makes mobile app marketing thrive through the odds just like the world we live in?

Data. Still thinking how?

Let me make it simpler for you to understand. The most effective solution to analyze your app’s performance is to understand what all needs to be improved and move ahead in that direction of your business.

Mobile app metrics are one of the key parameters to assess the success of every marketer. From acquisition to discovery, user engagement rates to lifetime value, ad spend returns to breathe measurement, every marketer must answer these three questions before they begin tracking the mobile app metrics.

  1. How to increase the user rate and downloading rate for your app? ( user acquisition)
  2. How to engage the users for a longer duration in your app? (user engagement)
  3. How to convert the entire app business into a perfect monetization model? (in-app purchases or in-app advertising?)

The fact is, there is no such fixed parameter that can measure them down with some perfect answers. The hard reality lies in the struggle that the companies go through to drive quality users to their apps. So what does it take to turn the tide in your favor?

Get equipped to face the battle. I am going to share with you some of the most effective and most vital app metrics that are going to allow you to track and improve your acquisition, retention, engagement, app performance, and conversion. To save your hard work from getting wasted, believe there is always room left for improvement.

Head over to the below article that will help you in the pre-launch phase of your app development or even if you have already launched your awesome app out there.

Definition of Mobile App Metrics

Your app performance is known by the Mobile App Metrics. It keeps you well-informed about your users’ retention, engagement, conversion, and revenue generation. App metrics are the indicators of your marketing campaign performances. The metrics offer value only when they are combined with other forces that will enable you to move in the right direction.

So, firstly have an idea of the metrics that you wish to choose and analyze how they can help you assess your business, and then consider tracking them.

The Importance of Mobile App Metrics

the-importance of-mobile-app-metrics

It would be impossible for brands to check their app performances without mobile app metrics. The companies that are not succeeding in making precise mobile app metrics are always targeted and suggested to rely on broad measurement indicators like total downloads or total revenues. These indicators transform companies by taking the right actions at the right time and in the right direction.

The Crucial Mobile App Metrics

To put it straight, there are so many mobile app metrics that you must at least know and consider while tracking your mobile app performance. To name a few:

Tracking App Metrics Performance Indicators Tracking elements


  • New Downloads
  • Download Attributes
  • Downloads count on a monthly and weekly basis, App Growth tracking on daily basis
  • The source of fetching new users to optimize market expenditure and ROI improvement


  • Day 3 and Day 7 retention post your app launch
  • Monthly and weekly retention cohorts
  • Count of users accessing your app frequently for more than three to seven days after launching the app.
  • Active cohorts in the mobile app with duration and to check the in-app behavior impacting in positive and negative ways


  • Activation rate
  • Percentage of app downloads after the app launch.


  • Uninstalls on weekly and daily basis
  • Churn Rate
  • Uninstall numbers post the app’s growth
  • Users from the start to the end of a particular period. Beginning to know the app growth and revenue


  • Average session length and frequency
  • Active users count for a given month or a day and find the user engagement
  • User count who rolls out your app and the amount of time the average session lasts leading on to know the effectiveness of your app engagement campaign and the user quality experience


  • CTR (Click Through rates)
  • User percentage who clicks the push notifications, email links, and in-app notifications

App Performance Metrics

App Latency

It is defined as the amount of time an app wants to create a request and, thereby, get a response from the Application Programming Interface (API). Ideally, it’s expected to be as little as possible. However, zero latency is like a dream for the predictable future.

App Load Time

You would never want your mobile app users to abandon your app. You will wish they witnessed your offerings and so you should take care of app load time. The users like the mobile apps with swift processing and seamless navigation. And, it takes a long time to load, your app is going to suffer.

App Crashes

Similar to the app load time, app crashes are one more massive blockage in the way of your mobile app towards success. App crashes the abrupt shutting down of an app. Moreover, higher app load time is also a minor issue for app crash issues as the users need to begin everything from the start to accomplish their objectives.

So, you need to track your mobile app constantly crashes, precisely the following:

  • How often does your app crash?
  • How many times in a day does it crash while in use?
  • How many users get affected when your app crashes?
  • What were your users doing while the crashes occurred

Engagement App Metrics


This app metric helps to measure the app effectiveness and the number of connected users. The below metrics will keep you updated on the user engagement activities.

Daily Active Users and Monthly Active Users

These metrics guide you to find the app’s usability and its engagement with the users. All those unique users who come to your app are DAUs (daily active users) and all those users who come to your app in a month are MAUs (Monthly active users). These metrics must start fetching better results over a certain range of time periods. And for that, you can use tools like push notifications and other elements to attract your customers.

How to calculate DAU/MAU?

Find out the number of users conducting action on your app on a monthly and daily basis.

Stickiness Ratio

This metric allows you to identify the value count derived by your app users from your mobile app. This is generally measured over months. The calculation comprises DAUs and MAUs count. As a result, the higher percentage indicates more people finding your app valuable and more engaging.

How to calculate Stickiness?

Stickiness Ratio = Daily Active Users (DAU) / Monthly Active Users (MAU) x 100

Churn Rate

This metric helps you identify the number of mobile app users who uninstall your app or cancel it or downgrade the subscriptions. The churn rate is not so pleasant metric, however, it can worsen when your valuable users churn and turn on the other apps. It gives a direct hit to your online business.

How to calculate Churn Rate?

Churn Rate = Users at the start of the period – users at the end of the period/users at the beginning of the period

Average Session Length

This metric helps you find out the average time limit your user spends on your app. However, it’s not a universal mobile app metric, but its applicability relies on the industry you operate. It offers you an idea of how valuable your users find your in-app content. That’s why it’s worth tracking this metric. Later, if they don’t find your app, you need to perform some A/B mobile application testing to know your user preferences.

How to calculate Average Session Length?

Average Session Length = Total time duration of all sessions (in seconds) during a defined time frame / total number of sessions through that same time frame.

Retention Rate

To know your rate of customers who are retained, this metric is helpful. As a result, you are going to become capable of seeing the number of customers you lose to churn. You may calculate the retention rate by comparing a group of users in the recent timeframe with those same app users in the past timeframe. You may also calculate this app metric using your app download or first login.

How to calculate Retention Rate?

Retention Rate = (Number of users at the end of a time – Number of users came during this period) / Number of users at the start of the time X 100

Exit Rate

Unlike bounce rate people presume it to be as good as exit rate, this rate comes with the same drop-off screen from where the users usually take the exit. So target the exit rate for a mobile app especially.

How to Calculate Exit rate?

Exit Rate = Total number of Visits to a screen/total number of drop-offs or exits from that particular screen.

Vanity Metrics

The app metrics that do not impact your business profitability or engagement rates or revenue generation can be taken as a part of vanity metrics.

App Downloads

When you find out the app downloads, you may not be able able to identify specific results. App downloads never give you a perfect picture of the app’s usefulness or app popularity. So all you can get to know is the sources from where the users download your mobile app. You can find out the most efficient channels from where these app users come from.

Average Screens Per visit

This metric tracks the engagement levels. Higher the number of times the user watches, the greater is their engagement level on your app. If the user visits ten screens on your app but is not buying anything, you still have to go a long way. Basically, to find out the actual engagement, you need to check out the on-screen time.

Number of Registered users

To get it, first, open your Play store or app store on your mobile phone and check out the descriptions of the apps. As there are over 60% of mobile app’s descriptions, one common thing you should notice is that when people say they have X00,000 registered users, it includes active and inactive users.

Average Daily sessions per DAU

This metric applies to a minimal number of industries and like other vanity metrics, it doesn’t impact your revenue. When it comes to definition, the Average Daily Sessions Per DAU reveals the number of times your daily active users open your mobile app. It points – how your mobile users are engaged with your application.

Conversion App Metrics


This app metric helps you measure the number of people who install your application after landing on your App Store Page.

Goal Completion

When you want to evaluate the conversions irrespective of whether it is for your mobile app or website, this metric helps you. Goal completion is generally utilized to track anything and everything. It helps you track exactly what your users are interacting with your platform and derives the actual value achieved from that.

Some of the most crucial issues that can be identified by using the goal completion are:

  • Track the checkpoints that experience various drop-offs
  • Goals that demand most of the time to complete
  • Goals that have notable obstructions and more

Average Order Value(AOV)

So you want to track the average amount of money your customers spend on all the orders that they place on your app? Use AOV metric as it helps you evaluate your marketing and pricing strategies that are directly impacting your revenue generation. Increasing AOV indicates that you are able to counterbalance your customer acquisition costs, enhance your profit margins, and improve your total revenue without even putting more stress on attracting more customers to boost revenue.

How To Calculate AOV?

Average Order Value = Total Revenue / No. of Orders.

Time to Goal Completion

This mobile app metric will let you know if your app users have more time than needed to accomplish your desired actions and meet the goals. It will pose a question on all the possibilities that are the chief reasons behind the inconvenience.

You should understand the users’ intent to visit your platform and make sure they don’t get distracted before purchasing.

Acquisition App Metrics


Cost Per Install (CPI) /Cost of Acquiring a Customer (CAC)

I know it becomes so important and expensive for you to attract your users. A low CPI is considered as good. Besides, it will indicate that you are losing every new customer if it goes beyond the customer’s lifetime value (LTV). CPA is usually measured by the total cost of the marketing campaigns that help in acquiring new users. But, it needs to consider a fraction of your product development costs and your operational cost that enable the acquisition.

How to Calculate CPI?

CPI = Total Marketing Cost / Total Acquired Users

Customer Life Value (CLTV)

After you acquire the customers, CLTV becomes an essential metric. It determines the amount of expenditure that you will have to incur in anticipation to your average customer until they uninstall your application. Your CLTV will be an indicator to understand if you are spending more to acquire your users. In that case, you should perform substantial efforts dedicated to boosting your CLTV.

How to calculate CLTV?

CLTV = Average Value of Conversion x Average Number of Conversions over a Time period x Average Customer Life Time

Average Revenue Per User (ARPU) and Average Revenue Per Paying User (ARPPU)

Being one of the most critical app metrics, you must incorporate it into your strategies because it helps to understand whether you can meet the monthly revenue targets. Basically, ARPU is the amount of revenue your average user generates for you.

Apparently, ARPU and CLTC may look quite similar. ARPU indicates the average revenue your users generate and CLTV helps you understand the entire process of revenue generation. This may take you to a place where you may not find a great difference between both. However, with ARPU you cannot predict the whole amount of revenue the user is expected to generate for you in the entire lifetime, while CLTC does it for you.

How To Calculate ARPU?

ARPU = Lifetime Revenue / No. of Lifetime Users

Final Takeaway

Mobile app performance metrics are essential parameters to track your app performance. Moreover, it gives you a clearer picture of your marketing ROI and growth. They can serve as true guides enhancing the user experiences and developing the app that your users will love.

I hope this article has helped you to understand the significance of choosing the right metrics for tracking before your app launches in the market. In case you ever need any professional help to understand each of these metrics and their significant impact on your business, you can always reach me out. Wishing you great success in your future endeavors!

The Top Mobile App Development Trends To Rule In 2021

The mobile application is a necessary thing in our daily life now. We depend on mobile application services every then and now in our everyday life. get to know, why?

We are making bill payments. We are ordering food. We are collecting and paying grocery bills. We are buying medicines. We are sending money. We are managing every little but essential thing with the help of the mobile application.

The usage of these apps is secure and safe. These apps are also making our life hazard free and more comfortable to live, and we have more time to have fun or to work.

Now, this is why most of the investors are investing money in mobile app development companies. They are looking forward to expanding their business through mobile apps. They want to reach directly to the customers. Direct contact means excellent feedback and great services.

Thus to develop a great mobile application, you need the best quality mobile app development companies. Only they can provide the latest services to satisfy the customers and give them a complete smooth satisfactory experience.

Now here are some latest mobile app development trends which the mobile app development companies are looking forward to in 2021.

1. Artificial Intelligence

Artificial intelligence is one of the latest critical factors of mobile app development. Artificial intelligence is considered to be a dark horse in mobile app development services.

Many apps had great success by upgrading their AI services. Replica, google assistant, Cortana, Faceapp are such apps that did significant business by enhancing AI services. It helps you to keep valuable data, and it also records real-time analytics.

2. Chatbot

This service helps to serve customized features. Most of the users are preferring self customed services to have fair usage. Mobile app development companies are very much confident that this service will surely enhance the relationship with the customers.

The inauguration of chatbots has a damaging effect on relationship management with the clients. There are millions of apps in app stores, but only a few provide this kind of latest UI or UX services, and this very thing is the x-factor of those applications.

3. 5G Technology

5G is the fifth generation of cellular technology. It is especially monitored to give the users a better bug-free and fastest internet service. It is designed to minimize data latency. It is customized to enhance wireless connectivity.

Everything from electronic devices to machines and objects can be connected virtually with the application of 5G. 5G is going to be the ultimate deciding factor in mobile app development services in the upcoming days.

4. Internet of Things (IoT)

Internet of Things or IoT is one of the most trending app development tools nowadays. It is a system that establishes a virtual connection between objects. These objects can transfer and share and collect data over a wireless connection.

This interrelation and connection happen because of the application of IoT. the most crucial part is that there is no need for human intervention.

There are many useful gadgets which we use are implemented with the system IoT.

5. M-Commerce

We all are pretty much aware of M-commerce. It is part of our daily life now. We are ordering buying and selling things through internet portals and mobile apps which is termed as M-commerce.

M-commerce or E-commerce services are customized to do business on mobile and other wireless platforms. This service also provides hazard free and easy monetary transactions.

6. AR & VR

Ar is termed augmented reality, and VR is called virtual reality. These are very popular in mobile app development services. If you do not have a short memory, then you must remember the popularity of the ‘Pokemon Go’ game worldwide.

That game was the perfect blending of AR & VR, which has brought the game developers a magnificent volume of profit.

Nowadays, these applications are not bound to gaming sections; only these are being used to enhance the usage of other applications too.

7. Mobile Wallet

It is going to be the big blast in 2021. People are opting for mobile wallets to do secure, easy, and safe transactions.

World-famous brands like Google, Samsung, Apple are already providing this service to their customers so that they can smoothly make transactions and bill payments anytime, anywhere.

8. Foldable Apps

This feature provides screen continuity. It is designed to run on over multitasking. Many applications are now optimized to support the folding mode such as Facebook, Twitter, and MSOffice even.

The foldable technology provides more space, a large screen, more control over one window, and a detailed multitasking facility.

9. Beacon Technology

It is quite known now. But the effect of the pandemic in 2020 has made beacon technology trendier.

This mobile app development service is customized to enhance business opportunities. It helps to get the real idea of the customers to make the business more profitable.

10. Cloud-based mobile app

The cloud architecture is the future key factor of mobile app development services. It provides a large memory space to pursue complex queries with extra security and smoothness. It is going to be very cost-effective.

11. Accelerated Mobile Pages (AMP)

It is a framework. It is designed to provide user-based web content solutions.

12. Wearable App

Wearable technology is one of the fastest-growing technologies all over the world now. This feature will provide such kind of up-gradation to our devices that we can quickly fulfil our digital needs.

13. Predictive Analysis

This modern feature collects information and predicts future outcomes with the help of those data.

14. Health App

After pandemic, health application is becoming more and more popular to keep checking up on health, maintaining social distancing norms.

15. App Security

The hacking scandals are quite known to us. That is why big brands are focusing on app security more and more now to keep the clients’ data safe and secure.

These are the emerging trends in mobile app development services. If you want more information on this, then you can contact us at Softqubes. Softqubes is one of the emerging talents in mobile app development companies.

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Latest Mobile App Development Technologies for Startup 2021 | Softqube Technologies

Mobile app development have become an essential thing nowadays. The mobile app sector has grown multifold in recent years.

We have watched in the past couple of years that the usages of mobile apps are increasing fast. Now, the industry is at the top because of the situation of pandemic and lockdown throughout the globe.

Studies reveal that about 50 billion app downloads jump from 149 billion in 2016 to 197 billion in 2017. According to the study it is expected to reach 352 billion by 2021.

Every company wants to sell, provide service, and assist or offer information is into making those apps access to their customers.

It is a vital time to find the latest Mobile App Development company India for 2021.

Top Mobile App Development Technologies for startup 2021 :


Python is a programming language that is excellent for creating web and mobile apps.

It is an open-source programming language. Python is a prevalent programming language among Mobile App development technologies.

It is an object-oriented and interpreted programming language. Python has an incredibly built-in data structure. Those are combined with dynamic typing and binding to render hassle-free Mobile App Development technology.

Python is well known for its simple and easy to learn syntaxes that support readability and reduces expenses incurred in program maintenance.

Also, this is the only language to focus on code legibility, and this clear code base is going to help developers maintain and also update the software without extra try or effort.

In the case of facilitates test drive Development, creating a prototype of software applications is not easy. Thanks to Python Mobile App Development. This language fully supported the development of the prototype, and even you are allowed to build applications directly from the prototype by refactoring the code.

Mobile Apps


Kotlin is a mature programming language. Kotlin offers less code combined with more excellent readability. Now, you can spend less time writing your code and working to find or understand the code of others.

Less code with better legibility leads to fewer errors. Kotlin compiler can find these remaining errors, making the code safe.

Kotlin help with multiplatform development. It allows you for developing not only android but also iOS, backend, web applications, and Mobile App Development. You can enjoy the benefits of sharing the standard code among many platforms.


Flutter is mainly used for mobile app development. It is different than most other options because flutter uses neither Westview nor the OEM widgets which are carried with the device.

Flutter always offers its high-performance rendering engine to draw widgets. Flutter is google’s portable UI toolkit which is for crafting beautiful, natively compiled applications for mobile, web, desktop from a single code base. Flutter drops the bar to entry for making apps.

Flutter improves the development of apps and reduces the cost and complexity of app production across platforms.

There are many people with minimal programming experience to learn and use the flutter for prototypes and developing apps. It is possible because flutter is agreeable to programming familiar with object-oriented concepts like classes, methods, variables, etc.; and imperative programming concepts like loops, conditional, etc.

Mobile Application


Swift is a programming language that is meant for speedy Mobile App Development.

Swift is a powerful programming language that helps in developing operating systems. It is an intuitive programming language for macOS, iOS, watchOS, TVs, and beyond. Swift code is secured by design. It also speeds up software that runs lightning-fast.

Swift is an open-source programming language. It is also a great first language that has a source and binary compatibility.

Swift has some named parameters which are expressed in a clean syntax which makes APIs in Swift even more comfortable to read, learn, and maintain.

It has a wonderful quality to manage memory safely. Swift handles memory automatically using tight, deterministic reference counting, keeping memory usage to a minimum without the overhead of waste collection.

React native:

There are some vital reasons to hire native developers are you will save time and money when choosing react native for Mobile App Development. You are allowed to apply the same code for developing both Android and IOS applications. Facebook launched it.

Many technologies have turned towards React Native. Technologies like Skype, UberEats,, Facebook, Instagram, Pinterest, Vogue, Tesla, Bloomberg, and others have turned to it.

Money is essential for anything, the big reason to support React native developers that is, you can save time and money when you are choosing React Native.

The same performance outcome without any additional changes is given to you by React Native. You are allowed within no time to make a design of mobile application for your kind of business startup 2021, the need for different languages like JAVA, Swift, C++, or any other is no longer required.

Based on ideas, you are allowed to perform tasks that are complex using simple codes.

Mobile App Company


Java is based on JetBrain’s IntelliJ IDEA software. It is specially built for android development. Android applications can be written in the Java programming language using an IDE called the android studio. Android studio is IDE designed. The note of the codelab requires an android studio 3.6 or higher.

R Programming :

R is a language for programming and a free software environment for statistical computing and graphics. The R foundation for statistical computing supports it.

Ross Ihaka, Robert Gentleman design it. Its paradigms are Array, object-oriented, imperative, functional, procedural, reflective. An interpreted language, R users typically access it through a command-line Interpreter. If there is a user type 2+2 at the command prompt and presses enter.

It allows you to create a new shiny app using RStudio’s menu by selecting a file-new file-shiny web app.


Softqube Technologies is an emerging IT company in-app development section. The company has fresh ideas on information and technologies and is doing business all over the globe.

This company proves expertise in website designing and Mobile Apps development services.

They do open-source development. Also, the company is continuously updating and emerging technologies.

These are the latest Mobile App Development technologies for startup 2021. I hope this information will be helpful.

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