As the 2016 US presidential elections are getting heated up, potential candidates are looking to step and utilize social media as a tool by which they can advertise and promote their campaign. Social media is a key promotional tool by which people can voice their opinion and reach larger sections of crowd. It has the power to reach each and every section of people irrespective of their age, caste or creed. With the growth and popularity of social media sites like Facebook and Twitter, many politicians have started using these networks as a platform to motivate people and followers.
Importance of Social Media in promotions
Reports obtained from mid-term elections in 2014 shows that around 16% of registered voters followed social media parties and officials on social media. The percentage has increased by 10% since 2010 elections. The numbers clearly suggest the impact of social media and even politicians love to voice on these platforms. Most of the politicians are avid users of popular social media sites such as Facebook, Instagram and Twitter. Since the start of campaigns, political parties are targeting social media as it would play a crucial tool in deciding who would be the next President of US.
Hillary Clinton uses Social Media
Hillary Clinton is representative from Democratic Party in USA and has a strong presence on social media. She has over 4 million followers on Twitter and a million likes on Facebook and the count is increasing every day. Clinton is looking to target all potential social media networks such as Instagram, Snapchat and Pinterest to create a social media campaign. The idea is to target voters using content messaging, publicity images and carefully designed posts with frequent follow-ups to ensure more interaction with voters on all possible issues and topics. Clinton is seen using all images, links, and content campaigns to promote her campaign.
Social media providers want in
With the way presidential elections getting competitive over social media, many providers are looking to get involved and want to play a crucial role as well. Snapchat is quickly becoming a recognized news and media information provider on various topics. Twitter is also getting involved in the social media fight and appears to give more control to politicians to voice their opinions and show their public speeches on their platforms. Apart from Hilary Clinton, other candidates are making noise on social media platforms. Republican Party candidates like Jeb Bush and Rand Paul have utilized Snapchat to give their views and speeches while Donald Trump used Periscope to announce his candidature. Posting on social media networks can play a crucial role in deciding elections so it is not merely about motivating but can be considered to be a part of digital marketing during elections.
Most of the internet users have social media profiles on the internet. It is quickly becoming one of the key ways to voice your opinion or promote your speech. Potential candidates from presidential elections can be seen active over social media sites such as Facebook and Twitter.
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