Changes in Business Rules with Organic Search

November 24, 2014

With organic search, the way consumers make online purchases has completely changed. Let’s understand this with a simple example of music industry. We are aware that music is the heartbeat of everyone and everyone loves to listen songs and enjoy the tunes.

So, how this reaches to you? The answer is Cd’s, audio tapes, online websites, downloads, iPods and many more. Here, we can see that with the help of online music stations one can listen to its favorite song anywhere anytime. So, isn’t it really convenient?

Yes, it is. With internet, the face of music industry has changed and now it is possible have your favorite notes with you anywhere anytime. One can easily download mp3 from the website and then finally came the revolution of ITunes.

From ITunes, one can get any type of songs as per the wish. We can easily download songs and play them whenever we wish to. This all really is amazing as previously music was limited only to audio cassettes and CDs.

Same is the case with online search through which conventional selling models are changing. With Google bringing regular updates in the SEO field, sometimes the sales of many business websites gets hindered due to ineffective strategies that fail in front of current Google updates.

This strongly affects the buyer behavior. Now a days, buyers don’t just rush to the nearest dealers to buy any vehicle instead first they search on internet, know about the views, check the ratings, compare the brands and then take the decision to purchase any four wheeler or two wheeler or any other expensive thing.

Organic Search

Google helps Buyers

So, now we saw that search engines act as a mediator and most people rely on it before purchasing any product. Not only buying things but before planning for a dinner party, Google is used to search and review the rating of the best restaurant available and then decision is taken where to spend the weekend.

So, this we can say has made life very easy. Also, businesses that are preferred by Google are preferred by people as well. During this era, where everyone is busy with the tasks; no one has the time to share information with one another and so Google is useful here.

Selling becomes really easy with Google’s strategic approach:

  • Provide relevant information about products n services
  • Help people in buying decisions
  • Managing feedback.

Buyers need everything at their comfort zone, the main thing for the business is to get noticed on the internet only then will it be able to earn as much as it wants to. If you are a business owner then you business appearance is must among the search result.

Give people what they want, educate them about the products but don’t force them to buy yours. Show your product value, don’t force your product on them, carry out things as per buyer’s convenience and not yours.
Avoid showing that you are here to sell the products instead show that you are just here to share and help visitors, you will get more sales!! It’s unbelievable but it’s the fact.

Wind up

With Google’s Organic Search, try as much as you can to be among top search results. If you need any assistance then Softqube Technologies, SEO Services provider in India is always ready to lend a helping hand.

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Nitin Suvagiya

He is working with Softqube Technologies as Director, since 2009. He has over 15+ years of experience in Microsoft Technologies, working as a CEO and also providing consultation in DevOps as he is DevOps certified. He has good expertise in UX/UI designing in any application.

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