In terms of SEO, we can say that 2013 has been a year full of updates in Google’s Search Algorithm. Among the changes that took place, major ones are the releases of Panda and Penguin as well as shift away of Humming bird.
Seems like I am discussing about some animals and birds!!! Yet, it is not the thing. Panda, Penguin, Humming bird are the names of search algorithms released by Google and which has affected lot of websites. Some even got banned due to keyword spamming and some were thrown in the lower level of search results.
Keeping in mind the sudden shocks, Google gives with its updates; we decided to get prepared in advance and have a deep insight of what exactly Google has in for 2014. This led us to provide some useful tips to secure ourselves as well as our visitors from any Google updates that may lead us to downfall.
Here, in today’s blog we have mentioned some of the useful tips that will lead you ahead in 2014 in the digital area:
a) Very minor adjustments are made to Panda and Penguin that still value quality of links as well as content. So, try to make your website content as informative as possible.
b) The importance of qualitative content has increased. So, you need to create a good content strategy which is as follows :
- Create content that is helpful to your targeted audience.
- Links to your social sites for more likes and shares.
- Progress of website must be known
Google algorithms measure the websites based on the above mentioned criteria. So, create your websites as well as its content in the same manner.
c) Talking about social media, depending on your business area; you need to frame a social marketing strategy that helps to stay connected with your audience on different social networks, a single one is not enough. On an average, you need to remain active on atleast seven networks.
Following things must be kept in mind while framing a social media marketing strategy:
- Make social sharing easy for all your content.
- Stay active on the social networks that are mostly preferred by the customers.
- Stay active on social networks that are mostly selected by search engines.
- Strategy should be able to generate sufficient social signals to achieve our goals.
- Google measures the quality of the content with the help of these signals.
d) Make investment in Google+ as it plays a significant role in strong SEO Ranking.
e) Guest blogging is the most effective technique but don’t use spamy content on guest blogging websites as 2014’s Penguin update may penalize you.
Conclusion: If you pay attention to white hat SEO techniques then it will be easy for you to remain aligned with Google updates and 2014 may be a year of surprises for you with increase in traffic. Today’s hard work is tomorrow’s relaxation. So, be prepared and in case you need any help, get in touch with expert SEO Professionals of Softqube Technologies. For our SEO company India, there’s just one goal – push you up to rise above the competition with our SEO solutions.