How Mobile Applications Help in Generating Revenue?

August 19, 2014

Be it any online shopping website or website of any other business sector, every company tends to get their Mobile Applications Developed which helps them to reach the huge crowd. Further, special discounts are offered for those who perform transactions via mobile applications.

This lures mobile users to download the app to avail jaw dropping discounts. Easily available internet has made things easy for people and this in return has given business owners a huge world of opportunities for every business sector : large or small.

A brief discussion is available here as to how mobile apps play an important role in generating business revenue:

  • Push Notifications based on locations: This is a way to provide complete information to the users about the whole world. For instance, if you are in Delhi, then the mobile app will display all the details of the nearby places including its history, famous places etc. Yet, how these notifications help business generate revenue?

    These notifications help business by letting the users know about any special offers to its previous customers as well as in case of any live shows; these notifications are used to alert people regarding limited availability of the tickets so that they can grab the tickets at the earliest.

  • Supplementary opportunities: With smart phones, online shopping has become easy and quick saving your time, energy and money as many shopping sites provide various discounts offers that make things cheaper. Interacting with the customers is now very easy.

    Certain tasapplication development companyks are done during small timing window like as standing in queue for an appointment, waiting for someone or while commuting (it is recommended to avoid communication while travelling or commutation as it drives your focus away.

  • Targeted Advertising: Keeping location in mind, for instance; any part of the world, marketers aim their target audience and advertise their products/ services best keeping in mind their need. Special offers, coupons are also displayed to the buyers who are likely to purchase the product. With the help of Google site rankings, customers can easily develop marketing strategy that suits the needs of their customers.
  • Flexible Offers: Certain technologies like push notifications and GEO targeting help business owners to use the collected data in various ad-campaigns that render multiple flexible offers. For instance, theatres can launch some special offers for those who stay nearby. This helps them to boost the revenue.
  • Easy Way to Gather Details : Many times you might have visited a shopping mall and returned without purchasing anything, in the same way there are people who visit your website and just go away without making a purchase for various reasons like they feel it time consuming to enter each and every minute detail, they might not have a credit card or any online payment method available.

    In order to avoid such bounce rates, your website or mobile application must possess an auto filling system that makes it easy for users to fill in the details and make a quick transaction. This is possible with the phone feature known as GPS that tracks the location of the user and automatically fills the data.

Wrap up

Here we have mentioned some of the ways in which mobile applications help business to boost revenue. Apart from these, there are many other ways through which mobile applications can be used best as revenue generators and regarding more such methods we will discuss in our upcoming blogs. For any assistance related to Mobile Application Development, feel free to get in touch with app developers at our reliable application development company – Softqube technologies.

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Nitin Suvagiya

He is working with Softqube Technologies as Director, since 2009. He has over 15+ years of experience in Microsoft Technologies, working as a CEO and also providing consultation in DevOps as he is DevOps certified. He has good expertise in UX/UI designing in any application.

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