2014-Digital Marketing trends Useful in Marketing Strategy -2015

January 8, 2015

Most of the companies accept the changes for this New Year as a challenge. So, that they want to represent their achievements, weaknesses and start making plans for the next year. If you are familiar with the digital marketing trends so you know very well that it is about tracking, monitoring and analyzing. It means in this New Year we are also going to start this procedure again and find ways to increase the sales of the business.

Now, here first of we will take a glance at digital marketing trends of 2014 and then we will discuss how they can be used for 2015 marketing strategy. Read this information carefully and enhance your knowledge in this stream.

Google Trends 2015

What are the significant things of 2014 which is similar to 2015?

The digital marketing trends of 2014 offer the finest training area for this new year( 2015). The main thing in 2014 is that it gives unbelievable value to the companies in 2015. This is such great news for us and we can easily use trends of digital marketing in 2015 as well. So, don’t take stress when you want to use old trends in the New Year.

Get mobile friendly content in the industries

We know very well that the content which is mobile friendly is a huge aspect of digital marketing trends in the year of 2014. So, don’t forget this in any condition. In fact, some of the business men can’t accept this fact completely. A recent marketing report states that, approx 40% people sometimes or we can say never use mobile designs for doing emails, messages or anything else. And on the other hand, about 35-45% people manage their business via mobile phones.

This reflects that marketers are not completely aware of the significance of mobile friendly sites and as a result they ignore an important aspect of digital marketing i.e. creating mobile friendly sites. This avoids them to enhance their sales as they desired. Now, in 2015 you have to design or use such kind of website content which is mobile friendly. These days plenty of people are moving towards the smart phones and they frequently use these gadgets to access internet.

Again Target Your Advertisement for customers

Experts say Ad Retargeting was one of the important marketing trend during 2014 and similarly it is even more important for 2015. So, don’t forget it when you are using digital marketing trends. The procedure of retargeting is attracting customers back to the site via pay per click advertisements. This process is complete by taking help of custom tracking. With the help of this technology, you can boost the ads and response up to 350% which is very huge.

Honest and Effective Content writing

The content marketing works smoothly from the year 2014 to 2015 and give effective results. When you create effective content and start blog posting or social media posting so you can make the journey of the audience more smooth and informative. But, content marketing is a big challenge because competition is hard. As well as, it is not easy to build quality and effective content.

In Conclusion

Hope we have managed to provide the detailed information about digital marketing trends that were popular in 2014 and will still remain well known in 2015 as well. This will definitely help you to frame a perfect digital marketing strategy. If you need any assistance regarding the same, then be connected with Online Marketing Company India, Softqube Technologies.

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Nitin Suvagiya

He is working with Softqube Technologies as Director, since 2009. He has over 15+ years of experience in Microsoft Technologies, working as a CEO and also providing consultation in DevOps as he is DevOps certified. He has good expertise in UX/UI designing in any application.

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