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Search Engine Optimization

Predictions for The Future of Online Marketing

August 20, 2016

Predictions for The Future of Online Marketing

The world of the world wide web is constantly evolving and conventional ways to market your products and services using the internet is rapidly growing. Most companies are looking to sell their product or promote it online. This paves way for those small companies that can afford to market online. Companies are looking to use Online marketing services India to market their products and services. However, advertising over the internet is also changing over the years. As the range or extent of internet is expanding, we could predict that the internet could become a key media with which lot more can be explored then just simply marketing through social media.

    1. Reality Optimization – As the demand for augmented and virtual reality is becoming crucial, we can expect the brands to come up with more evolved and hybrid models of advertising. The concept of optimized reality could be explored where companies will look to change their style of advertising. Pop-up add could be changed and companies could use assessing physical locations such as exploring virtual shopping in the supermarket. This may involve the use of virtual marketing concepts to promote company products and services.
    2. Fine-tuning of Content feeds – With use of better algorithms and development in the field of content feeds, we may witness highly tailored changes to meet customer interests. We may soon see a change in individual content, filter out irrelevant advertising and focus on customer specific advertising. Marketers may look to provide rewarding experience to customize the requirement by adopting technologies to engage people.

Online Marketing Predictions

  1. No more Non-digital advertisement – The traditional form of advertising may seem to eventually die as digital add pop up may become a concept. Tangible forms of advertising such as magazine ads, billboards and so on will witness a disappearance.
  2. Privacy Concerns – User concerns over privacy will reach a prime importance. Brands are becoming competitive and looking to jump in, to differentiate them as per requirement. Brands will gradually develop and look to stay off the grid as much as possible and target demographically.
  3. Less Competition – With the use of machines that are more sophisticated and algorithms, the requirement for humans will be reduced and it will see a complete change in economics. It is expected that the number of brands and businesses will also be reduced and only those businesses that are doing cutting edge technology will be able to survive.
  4. New social interactions – Social media platform is already on a huge growth with evolving trends. Individuals are looking to set up dedicated profiles by which they will be able to target customers. The relationship has room to evolve and profiles will be looking to tie up with individuals. We could witness content with interactive technology like the use of Augmented and virtual reality in online marketing as well.
  5. More value to Face-to-face interactions – Generations are growing and looking to use digital interactive platforms. We may see interactions growing and algorithms developed to meet personal interaction and provide experiences to client before selling them products and services. Marketing is taking a step forward and customer relationships could be achieved through multitude of services.

We are living in a digital age and can predict that there are changes in the way marketing is ongoing. In some ways, marketing is changing and it is important for companies to adopt new technologies by hiring best online marketing services India Company. You may use services from Softqube Technologies for all your online marketing needs.

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Nitin Suvagiya

He is working with Softqube Technologies as Director, since 2009. He has over 15+ years of experience in Microsoft Technologies, working as a CEO and also providing consultation in DevOps as he is DevOps certified. He has good expertise in UX/UI designing in any application.

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