How Should Developers Deal With Changes In The iOS 6 App Store
Some developers have been complaining of introducing an app store redesign in the iOS 6 and sales have dropped. Some say that changes are positive for the developers. Is iOS App storing a step back for all the developers and users?
The experts of the Softqubes Technologies suggest that’s hard to parse legitimate gripes about its interface, and it affects the long tail app developer community, but complaints arise from second rate developers as less popular apps loses its visibility.
They also suggest that developers should agree to the changes mentioned below:
- Shift to horizontal scroll and cards: The most critical difference is the way users navigate through the search results. Apps should be presented in list view, and it can be scrolled through 25 results before tapping on more loads. An interface allows users to scroll through results more quickly. Developers that do not rake high in the charts and search results need more time to work on keywords and ensure that users are chosen from specific search queries.
With a new layout, users spend less time in searching results, by typing specific keywords. The radar developers should focus on marketing and social promotion. The app’s screenshot should give you the best view of the app as the new visual-centric encourages users to buy based on sight and not details.
- Use descriptions to attract users: To view more information about an app, a description of the app should be given below the screenshot. Developers have few lines to hone their pitch and capture interest of users. Good description talks about features of apps and users can buy based on the screenshot. Developers can get updated information with a short description to their advantage.
- Stuffing keywords in the title won’t be of any help: Another change for developers is how the name of app fits in the layout. Having keywords in title increases search engine visibility, and it does not help users to find what the app does. The system allows users to look at the price and a screenshot and not just a title for determining what they need free of cost and what they need to pay for.
The iOS app store’s user interface encourages a slow method of search; less attention is given to new release, and high billing is given to recommendations. Softqubes Technologies suggests that app store SEO is a black box that nobody can understand. Developers with similar apps should ensure that its descriptions and screenshots are good enough to find the right version of the app.