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18 May
Satish Nada

How to Grow User Retention with Mobile App Onboarding

Mobile app-success has frequently represented the achievement of business targets! As customer onboarding is the key, attractive apps result in user retention over long terms. Customers need to feel at home with an appropriately creative but straightforward  Mobile app development. Read on to know the best policies guiding user onboarding. 

Build the Path of Least Resistance

Along with the welcome, onboarding should guide visitors around. Customers need to know how the app works and how purchases and payments get done. Design a smooth and stress-free process. Complexities of login and navigation chase them away!  

Mobile App

Intellectual loads should be avoided. Avoid burdening brainpower. Excessive information presented at one go defeats the purpose. A single login screen is simple and universal in social media apps. De-clutter the interface and minimize icons and images. Get rid of whatever is not used. A simple and natural design works best. 

Reduce Sign-up/Log In Fields

User onboarding on small mobile screens should avoid lengthy forms. Why not use a single form to facilitate logins and signups? Entertainment websites do that. Service apps with large memberships may require more details. You need to gather only essential information. If needed, use two screens.  

Follow the “One Screen, One Concept” Rule

A specific information format is easily understood. Compact mobile screens need to shorten the text and use a single screen for an idea. Avoid unnecessary words. Benefits and functions need to be communicated briefly. 

Give Feedback Quickly

In the IT world, feedback carries enormous clout. In the authentication process, plus and negative points need to be known immediately. Animations serve to attract attention quickly. 

Mobile App

Use Guided Interaction to Drive Progress

The more complicated mobile apps use progressive mobile onboarding that serves as a guided product tutorial. The best apps make it a fun experience of exploration. Avoid giving instructions directly. In video games, participants find the way around through actions to find the controls. Some apps with empty spaces require interaction to find steps to generate content. ‘Evernote’ encourages you to make notes and fill up screens. ‘Explore Evernote’ supports discovery. 

Use Animations Purposefully

Why should you use animations in mobile onboarding? 

  • You need to attract attention to elements to facilitate progress.
  • Through positive feedback, specific actions get reinforced.
  • Design spaces such that users encounter new content without feeling a loss of screen 

Minimize animations in mobile onboarding and aim at one of these targets. Avoid irritation but attract attention. Animations pointing at something undiscovered or pagination dots to indicate time are good policies. 

Test, Test, & Test Again

By aiming primarily at users, mobile app onboarding should heed reviews. You can find what users have difficulty with and work out solutions to remove them. Test something and see if users want them. 

Mobile App

Breaking Down Your Retention Rate to Identify Problems

The study of retention rates in three sections will help find problems in the app. 

Short-Term Retention (The first week of Mobile app usage)

During the first week, how many times did users visit the app? If visits are rarely more than once, they found it complicated or unclear. 

Mid-Term Retention (4 weeks of app usage)

During this period, analyze the pattern of use. Did you find any obstacles to proper usage?

Long-Term Retention (After one month of app usage)

Are users embracing the app as an essential resource?  

Convey Value Right Away

Immediacy holds good in the business world. Is the Mobile app working well at launch? If yes, usage should continue for long. Studying responses, it will be apparent if the app is successful or facing problems. 

Final Thoughts

High retention rates at onboarding prove that apps are successful. Collect feedback and make changes to accommodate user wishes.  Get in touch with us!

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