Online Marketing Services: Importance of Guest Posting
Online Marketing Services: Importance of Guest Posting
SEO Services

Online Marketing Services: Importance of Guest Posting

Guest posting is a very remarkable online marketing strategy used to gain more visibility among various search results on the search engines. So, before we understand how it is useful in developing our online presence, let’s have a brief idea about the term “Guest Posting”.

We might have seen some websites that allow guests to publish articles. This is a win- win strategy. When you write produce any content and submit it to any other blog or website except yours then this is called as Guest Posting. Now, how this helps to maximize visibility?

Posting articles on other website’s or blogs as they allow the permission to do so provides them with latest articles of their niche and in turn serve as a back link to the guest writer’s website. So, both ends are benefited. We might have heard rumours that this strategy is no longer useful however this is not the case, guest posting is still very useful to become visible over search engine results.

Here, in our today’s blog; we have thrown a glimpse on how guest postings play an important role in advancing rankings on search engines like Google.

Guest Posting: Role in Increasing Page Ranks:

When you post articles on someone’s website or blog means you are simply adding good stuff to their websites that will be useful to people who are in search of it. So, in simple terms you are just helping visitors by giving them what they want and in return this helps you (writer) in getting more visibility over the internet.

For example : If I publish an article on any famous article website about say “ Internet Marketing” and you are the visitor. While searching for some latest updates on internet marketing, you came across my article on that website and after reading it completely, you were completely satisfied and your search ended there.

So, a visitor might feel to have a glance on more articles written by the similar author; the link at the end of the article will draw visitors to the writer’s website where they will get plethora of subject related contents produced by the same writer. Visitors might bookmark your website and come again for more reference in future.

Thus, a single post helps the writer to have a regular visitor. So, in this way more number of guest posts you have more you are likely to be visible on the screen.

As a writer, guest posting is the best way to get your writings published over well known magazines, news websites, journals and several other publications.


Whether you want the amount of traffic generated on your website, then as provider of reliable online marketing services at Softqube Technologies we strongly recommend you to think of guest posting as this will assist you in generating huge traffic because guest posts matter a lot to Google. Your ranks on the giant search engines like Yahoo, Bing, Google will spurt up and this in turn will lead you to popularity.

Nitin Suvagiya

Nitin Suvagiya

He is working with Softqube Technologies as Director, since 2009. He has over 15+ years of experience in Microsoft Technologies, working as a CEO and also providing consultation in DevOps as he is DevOps certified. He has good expertise in UX/UI designing in any application.