Google Search Supports Schema.org to get useful details

October 31, 2014

It is found that people are searching for more specific business contact number and due to which the increment in the number of queries for specific business contact is demanding. Google has launched some add-on feature to schema.org for the type of business contact number requirement; by which user can easily get the information of particular required number.

Here are the four different types of contact number followed by Schema.org

  1. Customer Service
  2. Technical Support
  3. Billing Support and
  4. Bill Payment

Now, business owner has a great feature with structured data markup powered by Schema and supported by Google search, where one can add up their multiple business contact number either globally or to the specific country.

Some example of the code snippet, which help to get the idea behind this feature, where one can add specific business number w.r.t. country code by the use of some pre-defined code value.

<script type="application/ld+json">
{ "@context" : "http://schema.org",
"@type" : "Organization",
"url" : "https://www.customermagnetism.com/",
"contactPoint" : [
{ "@type" : "ContactPoint",
"telephone" : "+1-800-610-7265",
"contactType" : "customer service",
"contactOption" : "TollFree"
} , { "@type" : "ContactPoint",
"telephone" : "+1-800-610-7265",
"contactType" : "billing support",
"contactOption" : "TollFree"
} , { "@type" : "ContactPoint",
"telephone" : "+1-800-610-7265",
"contactType" : "bill payment",
"contactOption" : "TollFree"
} , { "@type" : "ContactPoint",
"telephone" : "+1-800-610-7265",
"contactType" : "technical support",
"contactOption" : "TollFree"
} , {
"@type" : "ContactPoint",
"telephone" : "+1-757-689-2875",
"contactType" : "customer service"
} , {
"@type" : "ContactPoint",
"telephone" : "+1-757-689-2875",
"contactType" : "billing support"
} , {
"@type" : "ContactPoint",
"telephone" : "+1-757-689-2875",
"contactType" : "bill payment"
} , {
"@type" : "ContactPoint",
"telephone" : "+1-757-689-2875",
"contactType" : "billing support"
} ] }
</script>

The user inform to Google by adding up some small chunk of code and encapsulate all are in the property of schema called contact Point, which will be help us to Indicate our business contact number while search, by the end user or customer and by the use of contact Type, where one can mention the use of number, it can be for toll-free phone numbers, technical support, customer support, billing support or a bill payment. By area Served property, one will be helpful to mark the data (contact number) globally or to a specific country.

Corporate Contacts Markup Tester

Extracted Structured Data

Structure Data Errors
If the user is been added with the above feature by as mentioned code Snippet as per your business need, then user can also test that code whether is it working fine or not? Google’s corporate contacts markup tester can be useful to test the feature which is adopted.

In addition, of the awesome feature announced by Google for the multiple type of contact number, Google introduced some recommendations for ‘Location Page Markup’.  By mentioning the example of Google’s structured markup guideline, one can see information related to particular operating hours, location addresses, contact phone and specific multiple department. Also, one has a look at below image regarding how to specify menus to appear in the ‘Google Menu Result’.

Google still recommend using of Google places for business contact information in front of customer for a valuable search.

Wind Up:

To make relevant use of various Internet Marketing services, get in touch with well known online internet marketing services provider in India, Softqube Technologies.

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Nitin Suvagiya

He is working with Softqube Technologies as Director, since 2009. He has over 15+ years of experience in Microsoft Technologies, working as a CEO and also providing consultation in DevOps as he is DevOps certified. He has good expertise in UX/UI designing in any application.

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