New Facebook Launch: Call to Action button for Facebook Pages

March 3, 2015

Every individual in the eCommerce industry must be aware about importance of Call to Action button. Previously, when it came to the use of social media; what we could do is just create business page or we can say Fan page on Facebook.

And no option was available to directly get in touch via Facebook. But now, this also is going to be easy because now Facebook has introduced a new Call to Action button which can be added to the Facebook Fan page so that visitors can directly get in touch with us without visiting the website.

Facebook Call to Action
In 2015, this feature will be available worldwide and so days are very near when people will be able to take advantage of this new and useful Facebook feature. Various types of Call to Action buttons are announced by Facebook which are as follows:

  • Contact Us
  • Book Now
  • Shop Now
  • Use App
  • Play Game
  • Sign Up
  • Watch Video and more are yet to come.

Why this feature was introduced?

As per Facebook, pages play an important role on Facebook and it’s a one stop destination for people using this social media site. In order to make these pages more interactive, the idea to put “Call to Action” button on these pages took birth.

This will help business owners get more customers as well as easily achieve their business objectives. This button links to the desired destination as suggested by the owner so that it easily aligns the business goals.

From various call to action buttons made available by Facebook, one can add whichever is suitable to the business.

Is this feature really useful?

One of the online retailers Dollar Shave Club tested this “Call to Action” button on its page and after conducting the three week long test, results showed that this button delivered 2.5 times high conversion rates as compared to that of normal Facebook page without Call to Action button.

Hence, this shows that adding this new feature to Facebook fan page or we can say business page can help to get more visitors as well as aid in increasing the revenue and achieve the business targets.

So, how can one add this button? Here’s the quick process to add this amazing feature to your Facebook Page:

  1. Go to “Cover Photo” section of your page and then click on the option “Create Call to Action”.
  2. Select the “Call to Action” which you want to add and then add the destination URL which you wish to link with this button.
  3. Click “Create

And it’s done. Now, you can track the people who click on this button and reach to you.

Wind up

Hope this guide will be useful to know about the importance of this new Facebook feature as well as its use for your business. Don’t forget to adopt this and get the increased exposure for your business and keep in touch with us, Softqube Technologies, well known Online Marketing Company India for more such industry updates.

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Nitin Suvagiya

He is working with Softqube Technologies as Director, since 2009. He has over 15+ years of experience in Microsoft Technologies, working as a CEO and also providing consultation in DevOps as he is DevOps certified. He has good expertise in UX/UI designing in any application.

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