Can you imagine a flourishing business nowadays in the absence of websites and apps? E-commerce or grocery, you surely need a mobile app in addition to the website. Most consumers reside on mobiles! Research indicates that over 80% of mobile users search products and services online. Over 25% of them search for related mobile apps Development. Social media presence alone will not suffice, unlike the past.
Mobile app creation is casually done these days with too many dedicated developers. DIY may be comfortable but not advisable. The expert design will go an as long way to attract success.
Features which mobile apps development have over websites
Certain features are not suitable for websites, but mobile apps will deliver.
- Social media integration
- Google Maps and GPS tracking
- Push Notifications
- Barcode and QR code scanning
- Payment gateways
Importance of mobile apps in modern business
Available to your clients 24/7
Compared to bulky desktops and laptops, the convenience, ease and reliability of mobiles are far more significant. Whether in search of a cab, food delivery or online shopping, tap a particular icon. GPS/Google Maps keep you connected. You know exactly where the cab or delivery person has reached!
Everybody is concerned about information from the business communicated to the consumer. The truth is that marketing research also requires the reverse flow of data. Customers need to deliver reviews and feedback. Valuable customers would be lost if they cannot communicate freely with companies. Mobile apps development help both sides remain in close contact with a secure flow of data. Reviews and ratings, orders and questions, complaints and questions, everything are possible, anytime, anywhere.
Well-designed apps must present easy to navigate simple interfaces since customers hate complexities.
Provides Value to your customers
The search for Value is significant, like including a loyalty program. When customers repeat visits and purchases of products and services, they earn more discounts and attractive offers. Apps and brands go together. Push notifications help share loyalty points with customers in addition to bonuses and promotions.
Starbucks encourages app users with rewards for visiting the store and purchasing additional coffee. Payments may be made conveniently through the app and reward points redeemed. Several payment gateways work through mobile networks. Thus, brands offer Value to clients. Amazon sends promo codes through push notifications. OneSignal is among the leading SDKs for push notifications.
What mobile app does, websites can’t
Though almost every company maintains a website, many of them do not think that they need a mobile app too. The point is that apps bring many add-on services to the site. Mobile apps can scan barcodes. The barcode cannot be scanned via the website. You would need external hardware. Mobile apps require a tap to achieve barcode scanning.
QR codes are also getting common and assist in business growth. Many hotels and gyms ask customers to scan QR codes to receive exciting offers and attract more customers.
Apps, like advertising, attract publicity and visibility. For cost-effectiveness, an app is better than costly commercials with similar advantages. Apps are customized and include the features required. Links help to download the app through referral codes for spreading brand recognition.
Helps in Direct Marketing
Offers and prices, features and discounts, communicate via apps! Direct marketing is an advantage. Track usage and geography, demographics etc. Improve sale strategies.
An app represents the company and sets it apart. They are vibrant and user friendly.
Builds Customer Loyalty
Customers visit brands they trust, rather than unknown competitors. Motivate them well, and they might become brand advocates.
By considering the numerous plus points, mobile apps development represent the dreamy business future. An exceptional app reaches the minds and hearts of consumers. Along with a website, add a mobile app that demonstrates the company image. Engage with customers and attract loyalty and Value.