Launch of OAA Recently technology giant Google has joined hands with car giants Audi, General Motors (GM), Honda and Hyundai as well as with graphics card giant NVIDIA to create the Open Automotive Alliance or OAA which aims to bring the Android Operating System to automobiles.
The Open Automotive Alliance is a unique global alliance which aims to offer “openness, customization and scale” in automobiles. Even though only five companies have joined Google so far, Google is welcoming other companies to join this unique initiative to he build a common platform for the road.
Google said that it is working with its partners to “enable new forms of integration” with Android devices and ensuring that driving becomes “safer, easier and more enjoyable”.
Unique Initiative by Google:
This unique initiative by Google will ensure that millions of Android users having their own cars are able to use their favourite apps and music within their cars built in controls and in-dash display without being distracted or crashing which basically means that Android gets out from the pocket of the user and turns into a permanent fixture in a car.
Google’s director of engineering Patrick Brady wrote in a blog post that “Together with our putting Android in the car will bring drivers apps and services they already know and love while enabling automakers to easily deliver cutting-edge technology to their customers and it will create new opportunities for developers to extend the variety and depth of the Android app ecosystem in new, exciting and safe ways.”
Google’s Car Based Technologies:
The partners involved with Google also believe that the manufacturing of car based technologies will be faster and more efficient due to this initiative with the head of electrics and electronics department head at Audi being quoted as saying “The worlds of consumer and automotive technologies have never been more closely aligned, and this alliance will only pave the way for faster innovation. Working toward a common ecosystem benefits driver safety above all.”
The president of General Motors Global Connected Consumer Unit, Mary Chan had this to say about their partnership with Google: “Partnering with Google and the Launch of OAA on an eco-system that spans across vehicles and hand held mobile devices furthers our mission to bring vehicles into our owner’s digital lives and their digital lives into their vehicles. We see huge opportunities for the Android platform paired with OnStar 4G LTE connectivity in future Chevrolet, Buick, GMC and Cadillac vehicles.”
Now a days, common platforms across multitude of devices offer for a connected experience across all devices. Until recently, the car was a platform which was disconnected from the digital lives of the users. Last summer, Apple integrated their mobile operating system iOS directly with the in car systems with their iOSitC standard. While the iOSitC standard allowed Apple iOS devices to be able to work with the inbuilt car systems, the sheer scale of the OAA initiative by Google is a lot bigger step than the one taken by Apple. With the OAA initiative, soon enough the cars will become a part of the user’s digital lives while also ensuring the safety of the user.
It is expected to see the Launch of OAA updated cars sometime later in 2014.
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