The process starts as soon as the
inquiry lands on the desk of Softqube.
This inquiry is answered
within 24hours.

Analysis plays a big part and we do our best by not
prolonging it for more than 1 week. Our team of experts start
the initial phase of analysis by:

• Planning structural study of the client’s Industry.
• Going through the complete site map of the client’s website
  to know the health status.
• Preparing the Audit report of existing website.
• In order to develop the project plan, understanding client’s
  need and services is the next step of action.

To get clarification and avoiding confusion and
misunderstanding we arrange a meeting in the second week
and the agenda on the list is:

• To understand the product and services offered by the client.
• Study market competition.
• Identifying target region based on geographical segmentation.
• Identifying target audience based on case to case basis.

An ongoing activity of vital importance carried out every third
week from its start-up period. The activity includes:

• Finalisation of keywords with the help of available tools,
  using experience gained from the competitor’s analysis.
• Identifying second level keywords or Long Tail Keywords.
• Identifying generic and targeted keywords based on
  geographical location.
• Brand specific keywords identification.
• Prioritising keywords based on client requirement.

This meeting would be held in the third week with the
following agenda:

• Decision-based on Strategy discussion, the scope of work
  and finalising line of items.
• SEO service sign off with preferred package.
• Gathering required access for start SEO Activity.
• Shared Check List for Line Of Items and Set TimeLine.

This activity starts from the seventh week until the end of the
project timeline.

• Quality link building process is discussed with the client.
• Directory submission an important step.
• Social media sharing.
• Scheduling content management and sharing strategy.
• Classified submission.
• Social book marking.
• Branding through strong profile buildup.
• List your business locally.
• In-bound and Out-bound link building strategy.

This important activity of today’s generation starts from the
seventh week and continues until the end of the project.
This activity reaches the maximum number of people.

• Here starts the creation of company’s profile and profile management.
• Post schedule and management.
• Campaign or trend management.
• Google review and sharing.
• Group submission and post management.

Meeting and discussing with the client at the bi-weekly
meeting keeps the process and project in line. The meeting
is proposed every alternate week after the 5^th
week till the end of the project. Where all the important
points can be discussed.

• How to improve traffic on the site.
• Improving goal conversion ration.
• CTR figure updates.
• Bounce rate management.
• Competitor analysis.
• Current keyword ranking in major search engines.
• Phone inquiry and direct inquiry updates.
• Conversion rate update and management.
• Discussion on the next 15 days strategy.