As soon as New Year approaches, we start taking resolutions and strive hard to fulfill these resolutions. Thinking about every possible resolution, when it comes to marketing sector; we generally make new strategies so that we can easily meet up the biggest marketing challenges.
However, trends keep on changing. There are certain ways on how online marketing trends of 2014 will help Internet marketers to frame a complete SEO strategy that will make the business a grand success in this New Year 2015.
So, now we shall discuss some of the biggest challenges of 2014 and tools that were used to face them as this will give us a deep insight about transforming trends into a relevant marketing strategy and make this year a year of success for our business.
Ways to utilize Marketing trends for Success
- Make use of rich media to transform casual readers into regular ones
As we mentioned here rich media, now what do we mean by that? Well, rich media relates to the use of company video, making rich video content and more. If we look back at 2014, then conversion rate optimization was the buzz in the market.Everyone was interested to increase conversions. Here, video content helps. CRO (conversion rate optimization) is one of the factors that business owners need to take care of and make every possible effort to push it forward as much as they can.If we talk about the present year say 2015, then video content will be at the top position as a means to increase conversion rates. As per a study, if a company uses video as a means of marketing, it needs only about 40% of visitors to get the desired results as CRO for video users is higher as compared to that of non video users.
So, with the help various video tools such as Video Stir, we can easily optimize the landing page by adding a result oriented video there. This tool helps to develop a real time website that showcases our business and here we can add the necessary things that we want to consumers to have more focus on.
- Using Resources for perfect marketing platform
Trial and error is what we mostly do to identify the perfect marketing platform for our business. Nearly about 40% of resources are wasted on imperfect platforms. So, in order to select the right one; we must first know our target audience.In 2015, there will be many tools such as Google Analytics that will be useful to track the advertisement expenses as well as identify our exact target audience. Once the aim is known then it becomes easy to select a platform that directly leads to the people who come in our target audience criteria and this really saves lot of time and money.
- Interact effectively to get loyal users
We can see most of the businesses have good number of loyal users who keep coming to their website on regular basis and also get transformed into customers. On the other hand, few businesses hardly maintain their users.Both scenarios are different. So, we want to the business type one with regular users. This lies in our marketing technology and the way we present the product to the audience. In 2015, maintaining and gaining loyal users will be of utmost importance.Certain tools like TROPHiT are available that will help you to develop or improve user retention strategies.
Apart from these challenges, there are few more marketing trends that can lead our business to success and these we will discuss in our coming blog. Till then stay in touch with Softqube Technologies, a well known Internet marketing service provider in India.