Interesting news about search giant – Google has come into view recently. The news said that the Google’s ubiquitous logo has got a slight change. Only eagle-eyed design geeks would have picked it up. The change might appear minor, but it actually makes a pretty huge difference.
Have you found anything different? Don’t worry, it’s not you. After all, the difference between the old and new logo is tiniest by a few pixels.
First this news was spotted on Reddit. Keep your eye on the ‘g’ and ‘l’ in above before and after image. You can see yourself the changes to the ‘g’ and ‘l’– where the ‘g’ moved one pixel to the right and the ‘l’ one pixel down and one pixel to right. Likewise, the bottoms of the ‘l’ and ‘e’ have apparently driven some design employee crazy. In addition, some points out that Google also slightly changed every color from logo 6 to logo 10.
Current design of Google’s logo is the 11th version. And the recent logo changes basically appear in the spacing between characters in a text that is called a “kerning” adjustment in the typography world; it was off by a pixel, and now it’s better. It comes to pass to improve the logo’s readability and clarity.
It has not happened first time that the Google has changed its logo throughout its history. During this current year, the company has also flattened out the logo to make it look cleaner, while it has also delicately changed the colors of certain letters.
As per Google spokesperson’s statement to Gizmodo, Google tweaked the logo to make sure it looks its sharpest regardless of your screen resolution.