SEO Marketing Statistics and Strategies for 2017


February 18th, 2017 | Nikunj Patel SEO Leader | Tags:

Out with the old, in with the new – that is the law of nature. Every year we see and hear a lot of news, videos, articles and other media channels showing good and bad happenings from across the globe. This inspires us to further grow and better ourselves in terms of behavior, deeds and achievements.

This blog in the same manner will take you through SEO statistics for 2017. These stats might help you in designing online marketing strategies for your business. Key business decisions are strategies based and these strategies are based on statistics.

Let’s see what role statistics are going to play in your SEO strategies for the year 2017.

Important Statistics based on prime parameters



Parameter Impact in Percentage

SEO Optimization Statistics

Organic Search

Google gets over 100 billion searches a month.

  • The average Google first page result contains 1,890 words.

  • 50% of search queries are four words or longer.

  • 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

  • 71% of B2B researchers start their research with a generic search.

  • B2B researchers do 12 searches on average prior to engaging on a specific brand’s site.

  • 72% of marketers say relevant content creation was the most effective SEO tactic.

  • 40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms.

Local SEO

  • 72% of consumers who did a local search visited a store within five miles.

  • 30% of mobile searches are related to a location.

  • 28% of searches for something nearby result in a purchase.

  • Local searches lead 50% of mobile visitors to visit stores within one day.

  • 78% of local-mobile searches result in offline purchases.

Mobile Search

  • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.

  • 49% of B2B researchers who use their mobile devices for product research do so while at work.

  • 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information.


% Range

Parameter Impact in Percentage

Content Marketing

10% – 30%

Gamification to reach customers is used by 10% of marketers

The want to acquire more knowledge about podcasting is seen in 28% of marketers

30% – 70%

According to B2B marketers, 39% of marketing budget goes to content marketing

Only 42% B2B marketers say they’re effective at content marketing

Documented content marketing strategies are used by 41% of large organisations

Content production is the biggest challenge for 44% of marketers

Small organizations having documented content marketing strategies range to 48%

55% of marketers say they’ll prioritize visual content

According to 58% of marketers, original written content is more important than other formats

At least one piece of new content daily is created by 60% of marketers

Content is reused by 60% of marketers between 2-5 times

64% of B2B marketers outsource writing

Opinion of 69% of marketers is that the content is better than direct mail and public relations

70% – 100%

As per 72% of marketers, branded content is more effective than magazine advertising

72% of marketers produce “significantly more” content than they did last year

73% of major organizations hire someone specifically to manage content marketing

Custom content is the future of marketing in general is believed by 78% of CMOs

81% of marketers plan to increase original written content

82% of marketers who regularly blog see positive ROI from inbound marketing in general

88% of B2B marketers use content marketing


30% – 70%

32% of the companies use PPC to sell products directly to the consumers

The topmost three paid ads in search results tend to get 41% of all the total clicks

The ads on search engine results page are not identified by 46% of visitors

Mobile users contribute 52% of PPC clicks

The possibility of clicking an ad in case of all high – intent searches is 65%

65% of B2B companies have acquired customers through LinkedIn ads

70% – 100%

Google AdWords for PPC is focused by 80% of all the companies

As much as 80% increase in brand awareness is due to search ads

Email Marketing

10% – 30%

8% of companies report an increase in revenue within 6 months of marketing automation

The top 20% of email marketing companies earn an ROI of 70-1 or more email list segmentation increase CTR by 5%

30% – 70%

33% of all emails are opened on iPhones

41% of marketers rely on email marketing analytics for performance data

Personalized subject lines increase email opens by 41.8%

61% of consumers enjoy weekly promotional emails

70% – 100%

82% of all companies use email marketing

The primary lead generation strategy of 89% of the marketers in email.

Social Media Marketing

10% – 30%

20% more B2C marketers used LinkedIn this year than last year

30% – 70%

Facebook influenced 52% of its users’ purchases in 2015

More than 50% of YouTube views come from mobile devices

70% – 100%

73% of B2B marketers distribute content through YouTube

74% of people use social media when making purchasing decisions

87% of marketers use social media, the most common form of content marketing promotion

90% of Instagram users are relatively young with 90% being under 35

90% of young adults (18-29) use social media is used by young adults with 90% being (18-29)

Content is distributed through LinkedIn by B2B marketers and that stands to 90%

All Twitter interactions are majorly link clicks and that stands to 92%

Based on the above percentage range of parameter impact of the statistics you can plan or design you upcoming strategy for 2017. These stats give you an idea of how parameters behave and what impact do they have in the current market scenario.

Based on experiences of 2016 stats some points are worth pondering:

  • Email is 40 times more effective at getting customers than Facebook or Twitter

  • Content marketing generates 3 times more leads than traditional marketing

  • Businesses that use content marketing get 6x more conversions than businesses that don’t

  • Info graphic demand has grown 800% in one year

  • Content with visuals gets 94% more views than text-only content

  • Videos improve conversions by 86%

Let’s end the topic with top rated marketing technique of 2016:

Content marketing stats shows the highest growth rate in comparison to any other technique.

Still it is said that “Content is King” is a myth.

The only proven and tested strategy is to create exceptional content and get genuine links naturally pointing to the content that will rank you higher in Google.

That needs to be your strategy moving forward and you will create a long term flow of targeted traffic to your website.


SEO Trends Statistics


  • 93% of online experiences begin with a search engine

  • 89% of customers begin their buying process with a search engine.(Biznology)

  • Google owns 65-70% of the search engine market share

  • 70% of the links search users click on are organic

  • 70-80% of users ignore the paid ads, focusing on the organic results

  • Search is the #1 driver of traffic to content sites, beating social media by more than 300%

  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate

  • For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position and 7% of organic clicks go to the #3 position

  • The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)

  • 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic. (MediaPost)

  • According to 89% of marketers SEO is successful

  • 14.6% of all SEO leads close (as opposed to 1.7% of outbound leads)

  • 57% of B2B marketers say SEO has the biggest impact on lead generation

  • 50% of search engine users visit a store within the next 24 hours after the search.

  • organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine.

  • Google produced 86% of all organic search visits in the US and 90% of mobile organic search visits.

  • Google gets over 100 billion searches a month. (Mashable, 2015)

  • The number of people using internet search engines is increasing year on year and is almost unfathomable. At…6,586,013,574 searches a day worldwide. organic search – 94.95%


Frantic SEO Statistics in 2017


  • Google has decreased the number of organic blue links displayed as the result of a search from 10 to 8.5, on average. (Source: Searchmetrics, 2016)

  • Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name. (Source: Local SEO Guide, 2016)


  • According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high quality content and link building are the two most important signals used by Google to rank your website for search. (Source: Search Engine Watch, 2016)

  • A Report revealed that longer content tends to rank higher. The average first page result on Google contains 1,890 words. (Source: Backlinko, 2016)

  • Study also reported that using images within content will increase search engine rankings. (Source: Backlinko, 2016)

  • 72% of consumers who did a local search visited a store within five miles. (Source: WordStream, 2016)

  • 47% of all websites worldwide use a Content Management System (CMS) as their development platform as of December 2016 (Source: W3Techs, 2016). 58.5% of all websites globally that use a Content Management Systems (CMS) use WordPress as their development platform as of December 2016. The second most popular CMS platform is Joomla at 7.2% marketshare, followed by Drupal at 4.8%. (Source: W3Techs, 2016)

  • 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO. (Source: Social Media Examiner, 2016). Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%. (Source: Backlinko, 2016)

  • Social media sites accounted for 2.8% of website visits in Q2 2016. (Source: Search Engine Watch, 2016). Facebook produced 61% of all website visits generated on social media sites in Q3 2016. (Source: Merkle, 2016)

  • By 2019, 85% of US internet traffic will be video. (Source: Cisco, 2016)

  • Google “near me” searches have increased by two times over the past year. (Source: Search Engine Watch, 2016)

  • 55% of searchers don’t know which links in the Search Engine Results pages are PPC ads, according to a new survey. And up to 50% of users shown a Search engine Results page screenshot could not identify paid ads. (Source: Search Engine Watch, 2016)

  • 81% of surveyed marketers have integrated social media marketing with traditional marketing to increase discoverability of their website. (Source: Social Media Examiner, 2016)

  • According to 40% of the marketers, the biggest challenge to SEO is algorithm changes.

  • Approximately 61% of consumers are more likely to purchase from sites that are mobile optimized.

  • Only 25% of search engine users actually search beyond the first page.

  • The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%). (MediaPost)

  • 50% of all search queries contain four or more words (so target those long-tail keywords!).

  • Not surprisingly, 67% of mobile users will leave a website if they become frustrated with the site’s navigation, and 72% will exit out if the site loads too slowly.

  • 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

  • 71% of B2B researchers start their research with a generic search. (Google, 2015)

Design SEO Strategy for 2017

Design Trends

  • Website shoule be responsive/mobile friendly

  • Website should be loaded with quality & informative content

  • Website should be SEO & User Friendly

  • Relavancy should be connected with keywords, meta, content, images & URl

  • Build good relationship wih Customer over Social Media

  • Provide great services or products which forces customer for reviews posting

  • Nicely optimized with local Search

  • Aware your brand over social channels

  • Get rid from Google algorithm updates by building quality backlinks & content

  • Leverage website speed

  • Influence your services/products thru the video services

  • Do perfect oppage optimization for reach the Search Engine first page

  • Design perfect image optimization











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Nikunj Patel SEO Leader
Nick Patel
SEO Leader
Nikunj Patel is our SEO Leader, is a part of Softqube from last 4 years. Provide the best guidance and support to our SEO team to ethically increase traffic and maintaining 1st page ranking.